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APBIL 20, 1911. 



The Weekly Florists^ Review* 



29 



BEAUTY 

 SPECIAL 



Splendid, deep, richly colored buds, the result 

 of the recent cool weather, unusually choice 

 quality for this time of the year. For week end- 

 ing April 29th, Specials, $25.00 per 100. 



Plenty of shorter ones, too, at correspondingly 

 low prices. 



VALLEY 



Special $4.00 per 100 



Fancy $3.00 per 100 



Some Splendid New Roses 



'* Melody,'* the beat yellow rose today, awarded Silver Medal at 

 the National Flower Show, Boston, 1911. 



" Double Pink Klllarney," the Killarney that will supersede the 

 Killarney now grown. 



"Prince de Bulgarle," entirely different from any rose grown. 



S. S. Pen nock =Meehan Co. 



THE WHOLESALE FLORISTS OF PHILADELPHIA 



9oa»,*<* 



PHILADELPHIA 

 1608-1620 Ludlow Street 



NEW YORK 

 109 West 28th Street 



WASHINGTON 

 1212 New York Avenue 



It was prophesied hydrangeas would 

 be overdone because more were grown, 

 as they force slowly, making them un- 

 punctual, and because some buyers 

 shun them, fearing their future owners 

 won't water them enough. Yet hy- 

 drangeas may fairly be said to have 

 sold out. This was remarkable under 

 the circumstances. Their uniformly su- 

 perior quality is the explanation. 



Astilbe William E. Gladstone was the 

 spiraea of the season. Everybody grew 

 it. Everybody grew it well and it 

 sold well. Some Queen Alexandra lent 

 variety. Ehododendrons were proba- 

 bly next in favor. The varieties of a 

 pretty shade of lavender led. No other 

 plant gives this shade so pretty and 

 effective. Too large rhododendrons 

 went slowly; some were left. 



Lilacs, genistas, deutzias, daisies, 

 cinerarias, primroses, hyacinths, daffo- 

 dils, tulips, valley all went well when 

 well done, and fairly well anyhow, for 

 people wanted plants in bloom this 

 Easter. 



A distinct step in advance was evi- 

 denced in the presentation of Easter 

 plants in the shops. The beauty of the 

 plant was enhanced, not marred. That 

 was the aim. No color clash. An aza- 

 lea in a basket of natural willow, a 

 hydrangea surrounded by ferns are in- 

 stances of the prevailing tendency that 

 merits encouragement. 



The Easter Cut Flower Market. 



Surprising in view of the immense 

 quantity of fine plants marketed during 

 the week, the cut flower market was 

 active, even buoyant, from start to 

 flose. The cool, dark weather was an 

 immense benefit, though it may have 



^ Budlong's 



E Blue Ribbon Valley 



Mention The Review when you write. 



discouraged consumption for corsage 

 wear. Still it helped quality more than 

 it discouraged buying, and we have 

 every reason to be thankful. 



The volume of business was undoubt- 

 edly the largest in the history of "The 

 Bising Eastern Market." Prices were 

 moderate, the increase coming from 

 increased quantity. There were three 

 factors in the demand — shipping orders 

 from other cities, local orders from the 

 city and suburban shops, and orders 

 from the street men of this city, Balti- 

 more and Atlantic City. All were heavy, 

 each in their way helping the market, 

 the street men giving better prices and 

 turning more leftovers into cash than 

 they have ever done before. 



Corsage bouquet flowers were the 

 liveliest. Violets, despite the near ap- 

 proach of the end of their season and 

 some discouragement from the whole- 

 salers, who distrusted them, were in 

 urgent request at $1 to $1.50, both for 

 Hightstown and Hudson River. Sweet 

 peas were even livelier at from 75 cents 

 to $1.50. The supply fell far short of 

 the demand. Valley was used in great 

 quantities at $2 to $4. Cattleyas were 

 scarce at 60 cents to 75 cents, the sup- 

 ply being divided about equally be- 

 tween Mossise and Schroederiana. Gar- 



Flowerlnsurance 



No more broken or bruised 



flowers when you use the 

 new Security Staple, which 

 holds them into place. Try 

 a box— and you will want 

 more. Express prepaid, 

 $1.75 per box of 500. 



FRANK J. YETTEB 



Greenfield, Mass. 



Mention The Review when you write. 



Bay Your Florisb' Supplies rrom 



L. BAUMANN g CO. 



359 W. Ckkico Ave. CHKAGO, ILL 



We hare the largest and moat complete stock. 

 Sea Moss or Japanese Air Plant. Natural prepared 

 Ferns, Oycas LeaTes, Magnolia Leares, Oycaa 

 Wreaths, Magnolia Wreaths, Moss Wreaths. Metal- 

 Ic Designs and a big line of WoTeltles. 



Mention The Review when you write. 



denias brought from $1 to $4 a dozen; 

 most of the sales were close to $1.50. 



Carnations were the weak spot in 

 the market. There was an oversupply 

 that pulled prices down as Easter ap- 

 proached. The fancies brought 4 cents 

 to 6 cents, select and white 3 cents 

 and the ordinary 2 cents, the street 

 paying from that down to $10 per 

 thousand for leftovers and failing to 

 clean them up even then. 



Eoses were in good supply, with little 

 change in prices over a week ago. 

 Keally choice stock went up, but that 

 was all. There was a shortage in Eich- 

 mond. Moderate price met most favor. 

 I/ilies, as is always the case, were in 

 oversupply. The temptation to clean 

 up the plants by cutting the bloom at 



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