:.■:'■ ' -'^r. -t^- '^ > T^.T 



30 



The Weekly Florists' Review. 



Apbil 20, 1911. 



THE FLORISTS' SUPPLY HOUSE OF AMERICA 



Memorial Day Designs 



Our METALLIC DESIGNS are known all ovef the country for their artistic beauty and per- 

 fect wprkmanship. We have certain styles and combinations in different flower combinations for 

 general use; we have others that we make for special orders only. All are made In our OWn 



factory. Their reputation rests on our success in making the flowers and foliage look natural. 



Some of our friends express their pleasure by saying they look even more natural than the natural 

 flowers themselves. This is an Irish bull indeed, but it gives you an idea of the effect better than we can. 



Write us what you would like to have for Memorial Day and we will do the rest. 



H. BAYERSDORFER & CO., 



1129 Arch Street, 



PHUiADELPHIA, PA. 



Mention The Review -when ryou ■write. 



the last moment usually breaks the 

 market or leaves a lot over. Some 

 brought 15 cents, but 12 cents and 10 

 cents were the prevailing prices. A 

 few short ones brought 8 cents. Callas 

 brought from 15 cents to 20 cents. 



After other flowers, pansies were act- 

 ive at 75 cents. Daisies were dull at 

 $1.50, white especially so. Snapdrag- 

 ons brought 75 cents to $1.50 a dozen; 

 lupinus, $1 for the same number; north- 

 ern daffodils, $3; southern daffodils, $1; 

 mignonette, $2 to $5, and lilac went 

 briskly at 75 cents to $1 a dozen. 



Greens were quiet and unchanged, 

 except smilax, which advanced to $15, 

 .$20 and even $25. 



The Sign of the Bose. 



Fashions in flowers, like fashions in 

 dress, are the result of the taste of 

 the artist and buyer combined with the 

 skill of the artist. The artist produces 

 a pretty effect, the buyer admires, criti- 

 cises, suggests an improvement; the 

 artist aims to vary, to improve. These 

 variations and improvements on last 

 year's effects make the floral fashions 

 of the season. In flowers, as in dress, 

 there are different extremes suited to 

 the widely different tastes of the pur- 

 chaser, but in flowers, as in dress, there 

 is a general tendency — sometimes a pre- 

 dominating color, sometimes a style in 

 arrangement. 



The Sign of the Rose, on Broad 

 street, is a symphony in lavender and 

 white produced by the pretty Bluebird 

 boxes, designed for the lavender shaded 

 double violets, with, it may be, a gar- 

 denia to heighten the effect, with the 

 pure white Easter lilies, appropriate 

 to the season, in the background; a few 

 ribbons and a little green give the 

 artist touch. 



The shop inside was banked with 

 made-up baskets of plants arranged for 

 effect and convenience. When asked 

 for his ideas on Easter flowers, Mr. 

 Fox said that the baskets are made up 

 this season in solid colors; "no hash" 

 wras the terse and graphic description. 

 Wooden Dutch buckets, with birch 

 Ijark covers, held Dutch hyacinths and 

 tulips and daffodils, only one color of 

 one variety in each. English baskets 

 held English primroses and golden 



ARTIFICIAL FLOWERS OF PAPER 



Beautiful and inexpensive decorations for Churches, Weddings, etc. 

 Send 50c for full line of samples, with wholesale prices attached. 



Ask for our handsome new catalosrue. 



The Chicago Artificial Flower Co., 48i3.is North 40th Ave.. Chicago, ffl. 



Mention The Review when you write. 



Bay yonr ribbons from the mill. 

 Save all between profits. 



Hie Pine Tree Silk NUls 



806-808-810 Arch St., Philadelphia 



Write for samples; they cost nothlniir. 

 Mention The Review when you write. 



genistas, the same rule applying. An 

 effective basket is the long-handled 

 English double basket, so to speak — 

 two baskets, each large enough for a 

 single plant, showing at the han- 

 dle. The commercial instinct, so 

 necessary to bring success, combined 

 with the artistic, here prompted Mr. 

 Fox to remark, "You sell two plants 

 instead of one by this arrangement," 

 but a glance at his face showed that 

 the pretty effect of this natural willow 

 basket, with its two shapely specimens, 

 pleased him most. 



The display showed no preference for 

 any special variety of blooming plants, 

 only an absence of hydrangeas. ' ' They 

 are not satisfactory to us," Mr. Fox 

 said, * ' because people will not water 

 them enough." A strong effort was 

 evidenced everywhere toward original- 

 ity and taste, in receptacles as well as 

 in arrangements. 



The Floral Arcadia. 



The impression of the Floral Arcadia 

 given to the passer-by from Broad 

 street is that of handsome specimen 

 plants, relying on their own perfect 

 symmetry and beauty for success. They 

 are arranged boldly, with a "strong 

 background of green that gives them 

 a confident air of a plant assured of 

 success. The impression created on the 

 passer-by on Fairmount avenue, west 

 of Broad — f ourteen-seven, to be exact — 

 is of beautiful, moderate priced plants 



^ Budlong's 



E Blue Ribbon VaOey 



Mention The Review wtieii you wnte- 



for the masses, arranged in compact 

 rank as soldiers on review, certain that 

 each one of them has a special mission 

 to perform and is there to perform it. 

 Magnificent azaleas, hydrangeas with 

 immense heads grace the Floral Arca- 

 dia; hyacinths in varied hues, well 

 grown geraniums in full bloom fill four- 

 teen-seven. One is for the classes, the 

 other for the masses. An eminent 

 writer once said that "nowhere else 

 in Philadelphia was this combination 

 of two stores, each intended for a dif- 

 ferent kind of business, to be found 

 under one management." The remark 

 was made of two stores in this city, 

 one under the proprietor's name, the 

 other that of the liveliest kind of a 

 live wire; here the two are under one 

 name, Fred Ehret. 



Unfortunately, Mr. Ehret was away 

 — the demands of business, nothing else- 

 could tempt him now — so it was neces 

 sary to get ideas uninspired, as it were. 

 Two came promptly, quite enough for 

 today: The first, that Mr. Ehret con 

 siders hydrangeas a good investment at 

 current prices, and Mr. Ehret has ; 

 skilled eye for an investment — the F. 

 A. has some perfect specimens, whili 

 fourteen-seven had a battalion of 

 equally perfect small fellows; the othei 

 idea was the way to use those short 

 stemmed lilies, too abundant this year; 

 "jigs" they are christened by th<" 

 irreverent; short for giganteum, you 

 know. They are short, painfully so a^ 



