8 



The Weekly Florists^ Review. 



AruiL '27, 1911. 



of tlio Y. ]M. C. A. Jf you tliink your 

 own "i)uU" isn't strong onough, got :i 

 loading niinistcr to :i|'iir(i;i(h His Jloiior. 

 Don't l>o l>:\slil'ul :\li(Uit it. Tlio Lord 

 lielps tiiosc Avlio help t luMnstdvi's. J'x'- 

 sidos. it's ;i good idfa and tlicy'll all 

 lake to it. 



How It Worked Last Year. 



In its issues of April 21 and 128, last 

 year The Eevicw called attention to 

 Mothers' dav and pointed out M:o de- 

 sirability of helping the uleii along : 

 also, some uays in whuh it ...uld l.e 

 doii<? Quite a few took hold and diu 

 their i.ait with a will. Several atter- 

 ward wrote The Keview about it. It is 

 interesting to note they all got go.,u le- 

 sults. The story is tohl m tlH> lidluwnig 

 article. 



THESE TOOK THE HINT. 



Working Up Mothers' Day. 



Last vear Mothers' day, always the 

 second Suiulav in the iiuuitli, came May 

 G. Jn its issues of April 111 and •-'^ 

 The Keview urged its read<'rs to ^vork 

 for the success of the day and sug- 

 gested some of the things that could 

 be doiM>. The following are extracts 

 from .-I few of the many letters received 

 later in the iiiontli, ttdliiig how easily 



it came: 



Kenosha, Wis, 



I went to our mayor and he issued a 

 proclamation for Mothers' day, in 

 which he recommended the wearing ot 



\ ^vllitl■ IliiwiT f.T Motlicr's memory. 

 A biigUt Uowor for MutUois living. 



I aNo went to nearly every pastor in 

 town, and they all had something to 

 sav about Moth.-rs' day. Now, in re- 

 g.aVd to business: Kvery llorist m 

 Kenosha stocked heavily, but by 12 ]<. m. 

 everything was gon.'; wr could have 

 sold'more. Colored .iirnations sold as 

 well as white. < '• <-• Anderson. 



Seattle, Wash. 



Acting upon the suggestion ot The 

 Review,'^ we took up the subject ot 

 Mothers' dsiv. We lirst secured an edi- 

 torial in a" leading paper, which we 

 iiromptlv followe.l Avitli an almost ver- 

 batim copy of the advertisement I he 

 Eeview suggested, of appropriate ib.w- 

 ors for this day. The newspapers gave 

 a full page describing the rise ot the 

 <ustoin and honoring Miss .larvis witli 

 pictures of her :ui.l her mother, and 

 some of the d(>corations in our store. 

 Even the newspaper cartoonists htdpcd 

 to swell the cry, and we arc more than 

 gratified to be "able to say to you truth- 

 fully that we were entirely sold out 

 both on Saturday and Sunday. 



The custom certainly took splendidly, 

 and Mothers' day is now on our regular 

 vnnual holiday list. AVc often find and 

 appropriate nmny usetul suggestions in 

 your paper anil wish to comidiment you 

 on its etlicieiicy. 1j. W. McCoy. 



Marlboro, Mass. 



Thi.s is the second year we have tri(Ml 

 to push it, and we f<"'el well rep.aid for 

 all efl'ort on our part. Last ye.ar the 

 people took kindly to the idea and the 

 sale of flowers for tlH> day exceeded 

 our expectations: but this year it 

 seemed more generally known, we ad- 

 vertised more, and the demand was 

 <rreatcr than we ant icipateil. It should 

 be as you suggest: 



A whitp flower for Mother's memory. 

 A brlRht flower for .Motliers living. 



We sold our pinks for 5 cents apiece, 

 not raising the price to customers, al- 

 thougli we had to ]>ay more at Avliole- 

 sale th;it day than usual. \Ve feel that 

 it is a (lay whiidi will grow in jioiiu 

 larity. " C ('. cV- P.. .\. Stevens. 



McKeesport, Pa. 



I read the ^lotliers' day arti(des in 

 The l\'e\ie\v and called tlH» niatt(>r to 

 the attention of our mayor !ind some 

 of Ili(> lea<ling ministers. The result 

 was that the mayor issueil ;t procdama- 

 tion urging every citi/en to observe 

 the da_\- iiiid \V(>ar a llower a flower, 

 mind \du. not a white carnation — and 

 the newspapers ga\(' it a good show- 

 ing, stating that the florists had pre- 

 pared for the extra demand and would 

 not raise prices; also there Avas a 

 Mothers' day mass meeting in one of 

 the (dnir(hes. If every florist Avould 

 see that the day is properly adver 



Flowers For Mother. 



tise(| by su.h means it would not be 

 long until it would rank as one of the 

 lirst of our si>ecial llower days. 



J. il. Orth. 

 Toronto, 0. 



Mothers' d.ay was fittingly observed 

 hen;. We are retail dealers in cut 

 flowers and had a fine trade; could not 

 get enough carnations to sufiplv the de- 

 mand. The Toronto daily ])ublislied on 

 Friil.-iy and Saturday that flowers 

 should be worn on Sunday, Mothers' 

 "'•ay, 



A white flower for .Mother's memory. 



A lirl^lit flower for Mothers living." 



All colurs of larnations sold; e\i'r\ 

 thing in the w;iy of i-arnations was sobl 

 out (di'an. TIk' day jiroinises to be bet- 

 ter than Ivister. ('has. ,1. Tr.icht. 



New Castle, O. 



Business was suriirisingly good fer 

 Mothers' day. tarnations being ex- 

 hausteil, geraniums and other flowers 

 were used. Committees from Sabb.ath 

 schools came for miles for flowers. 

 They took anything tlu'V coubi get- 

 white or colored. One S(diool took ge- 

 raniums in pots to jjresent to eiodi 

 member. Others made it a Jionie ('(lin- 

 ing day. the f.-iinily gathering .around 

 the mother, bringing Jier flowers, and 



then gathering around the table. I sug 

 gest that another year announcement 

 bo made earlier, and believe tha 

 more flowers can Lie sold Mothers' dav 

 than any other one day in the year 

 So let every florist become interestei 

 ;ind thank The Keview for pushing tin 

 day upon our attention. 



A. 0. Nysewander. 



Texarkana, Ark. 



In our local papers, and in those of 

 the surrounding towns, acting on The 

 Review's suggestion, we printed the 

 following ' ' reader ' ': 



(AKNATIONS. 



Motliers' day is Sunday, M.iy 8. Wear a wliitc 

 earnntion In memory of your mother, or n pink 

 one in her lionor, if living. Majestic Floral Co., 

 ;jlO Vine street. 



It has t.aken well and we tliink jier 



haps it would be of some help to other 



retail florists. We believe, if there was 



any difference, the demand for pink 



was greater than for white. 



Majestic Floral Oo. 



Minot, N. D. 



Wtdl, I want to thank you for push- 

 ing :\I others' day. I sold 2,300 roses 

 :ind c.iniations in that one day at regu 

 lar prices, :iiid could have sold more 

 if one of the wholesale houses could 

 lia\(' sup[die(l me with ."ilM) carnations 

 th.it I ordered but failed to receive. 

 I think .Mothers' day will have a future 

 of being better than Kaster for cut 

 'lowers. Uvo. K. Valker. 



Barrington, HI. 



At your suggestion in The Review 

 in regard to advertising Mothers' day, 

 1 got busy and inserted an ad in our 

 local paper, with the result that 1 sold 

 JlL'.'j white carnations to one Sunday 

 school, supjilied the G. A. K. post, and 

 took enough other orders to u.se up all 

 the flowers that 1 had on hand for the 

 day. It pays to read The Review and 

 to advertise. F. W. Stott. 



Mason City, la. 



dust a word in relation to Mothers' 

 day. We understand The Review has 

 been the greatest f.-ictor in po|iulariz- 

 ing this most profitable day for flo- 

 rists. Locally avo have worked on your 

 suggestion, "white flowers for nioth- 

 er's memory and bright flowers for 

 mothers living," and have succeeded 

 Avouderfully well. 



Frank C. Goodman. 

 Do Your Part Now. 



Possibly the work of exploiting 

 Mothers' day has grown beyond any- 

 thing Miss .Jarvis expected when she 

 launched the idea in a circular in 190S. 

 At any rate, the expense of postage, 

 printing, cderical work and other things 

 is sure to be large. The work, outside 

 that done by the florists, has fallen on 

 .^fiss .Jarvis personally, and she has 

 ni(>t the cost. She is not b.acked by 

 an organization; her interest may 

 slaid<en or change direction at any mo- 

 ment. Florists, who have so nimh to 

 gain, should push the work .along. Why 

 not do something now? 



FLOWERS FOR MOTHER. 



The illu.sf r.ation on this pag(> shows 

 what one family did to honor mother 

 bast year, when the second Sunday in 

 .May was more generally obs,>rve(l than 

 it ever had b(>en before. The illustra- 

 tion shows the flowers on mother's 

 table when slu? wakened. It chanced 

 that in this case mother was in her 



