26 



The Weekly Florists^ Review^ 



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Apbil 27, 1911. 



The market affords splendid opportunities for the retailer who can use stock in quantity. 

 Quality better than usual at this season of the year. Prices very reasonable. 



BEAUTIES LILIES 



The best per 100, $25.00 Long stems, good flowers per 100, $10.00 



Valley, very choice per 100, $4.00 



Snapdragon per 100, $8.00 



Yellow Daisies, very fine 



per 100, $1.50 



NEW CROP DAGGER FERNS per 1000, $2.50 



The Leo Niessen Co. 



Wholesale Florists 



1209 Arch St. st Philadelphia 



Open from 7 a. m. to 8 p. m. 



Mention The Review when you write. 



Mesdames F. C. Weber, Sr., F. C. 

 Weber, Jr., J. Steidle, Miller, Schuet- 

 zle, Bruenig, O. Koenig, J. Koenig, Ber- 

 ning, Beyer, Meinhardt and Beneke, and 

 the Misses Weber and Meinhardt. 



J. J. B. 



PHII.ADEIJ>HIA. 



The Bising Eastern Market. 



There has been a heavy increase in 

 the shipments of cut flowers coming 

 into the market. Business is good for 

 the end of April, but the load of flow- 

 ers is greater than the market can bear. 

 Prices have broken badly in places and 

 are lower on all but a few varieties, 

 while the poorer grades beg. 



Two points stand out strongly: The 

 abundance of Beauties and the scarcity 

 of valley. Beauties have fallen to $3 

 per dozen, a price that buys the best. 

 The production has trebled within the 

 last week. The buyers, so long accus- 

 tomed to their scarcity, cannot yet use 

 them at the tempting prices of today, 

 though they are the cheapest roses of- 

 fered, value considered. Valley, on the 

 other hand, is scarce. Brisk demand 

 consumed an excellent stock that would 

 have been thought too large a few years 

 ago. Extra shipments were required 

 April 22, leaving the market bare at 

 the opening of business April 24. The 

 stock has been fine, a fact that stimu- 

 lates the usiuil wedding demand. 



The rose growers are on crop to a 

 man, to judge from the receipts. A 

 good part of the cut is sold at moderate 

 figures; the lialance, open, short, cull, 

 is sold when ingenuity suggests a way, 

 at figures that are only tolerated when 

 compared with the alternative loss. 



Carnations are not so abundant as 

 roses, but thote are more than enough 

 of them to meet all demands, actual 

 and created. Unlike roses, the white 

 are in greater favor than the pink. 

 Easter lilies, the left-overs and behind- 

 hands, are a sore trial to grower and 

 wholesaler. Those wanted are few com- 

 pared with those here. It will take or- 

 ders and it will take time to straighten 

 out the Easter lily market. 



Sweet peas in all grades meet with 

 what would be considered a good de- 

 mand, except when compared with the 



MAY FLOWERS 



promise exceptional value, the stock is in unusually fine condition. 

 We can give you splendid value in 



COLORED FLOWERS 

 Riclimond and Killarney Roses 



Red and Pink Carnations 

 Jonquils, Lupines, Snapdragons, Sweet Peas 



WHITE FLOWERS 

 Bride Roses, Wiiite Carnations 



Easter Lilies, Callas, Valley 



We can offer a few choice blooms of the sensational new glowing pink 

 rose, PRINCETON, for school commencementB. 



The most centrally located wholesale house in Philadelphia. 



BERGER BROS. 



Wholesale Florists 



1305 rilbert Stre«t, Philadelphia, Pa. 



Mention The Review when yon write. 



activity of a week ago. Prices have 

 moderated. Cattleyaa remain scarce 

 and high. Violets are still obtainable. 

 Gardenias seem neglected. Pansies and 

 good yellow daisies find favor, but no- 

 body is anxious for white daisies. Nar- 

 cissus poeticus, the last of the daffs 

 from tW^stmny south, is here. North- 

 ern gfown Emperor and Bicolor have 

 reappeared. White lilac is in demand. 

 Snapdragon is increasing; good colors 

 are preferred by the buyers — they will 

 not take poor colors or poor stock. As- 

 paragus plumosua sprays are wanted. 

 More smilax could be used. 



Various Notes. 



M. Kice and Mrs. Rice are due in 

 New York April 29. B. Eschner will 

 meet them. Mr. Eschner 's presence on 

 the dock will be made known while the 

 President Lincoln is still afar, by a fiag 

 used on these happy occasions. 



WILLIAM B. LAKE 



Distributor of "Supertor" 



Ribbons, Specialties 



2S3S N. 3«k St, rUbUpUa, tt. 



Mention The Review when you write. 



The new rose, Princeton, is now seen 

 at Berger Bros.' store. Princeton has 

 not been seen on the open market be- 

 fore this season. Its beautiful color so 

 won the hearts of some of our flower 

 artists that they placed standing or- 

 ders for the cut during the season. 



Z. I>. Blackistone, of Washington, D, 

 C, will speak before the Florists' Club 

 Tuesday, May 2. His subject will be 

 "Are special sales of plants and cut 

 flowers of benefit to the fiorist?" It is 



