Mav 1. I'.n 1. 



The Weekly Florists^ Review* 



13 



New Retail Store of the Berno Floral Co., Mansfield, O. 



J'riday. ih'' tliirtcciit li Any nl the 

 niniitli; it lii'iiiiylit liiiii iHi ill luck; lie 

 ■.•••nuiof ini'^uci' lor tlic iii;iii to wIhuii lio 



~ii|i| tllr yOliij^. 



Till' JJo.liliiiyriin liiiicli owv. we 

 iiaikcfl ciiif Tiniiks miuI bojii'ilod the 

 .Mrnirt't;iiii,i. lint tlio liiiiul ot' <4oniI I'el 

 lowsliip i< ii"i \'-\ ](inse. .1. ( '. Scott, 

 Elnisl'onl. .\. ^'.. comes on lio.-iid. the 

 last to -i;i\ • ^0(nl live. ' ' ami i he .Maii- 

 rctaiiia sail< a\va\. Is all oxer now? 

 No, not y\ : another siir|iiise! On en 

 •((M'ing my .-alMU T find a larye liox from 

 William Sim. < ■|ittundaie, aiol a letter 

 from S. J. Goddard, Franiinfifham, Mass. 

 William Sim ]iiii\idcd ylorious sweet 

 pe.as .and .mtirrliiniims feu- the adorn 

 inent ot' oui- tahlc I'loiii New Yorl; to 

 Li\er|ioo] -till' en\y oi' mir t'eliow sny 

 ayers. S. .1. <in,ldard"s (>n\eIo|ie eon 

 tained .m .\iin'Mr:iii |Im^ ;ind a reqiH^st 

 to Mil' 111 l.nii- It liai-k personally, eon 

 •■liliiitiL;. ■■^lMl will alw.ays lie wcdcome 

 iinder nui llau. ' ' Mr. (.loddard's sen 

 timent^ wrri- the sentiments expressed 

 in words ,irid aetion- all along the line, 

 wliile uiir hand was within the grasp 

 of till' hand of good fellowship of the 

 Amerii-aii llorist^. and certain 1 am of 

 this: Till -' lit inu'iit- ai'o |ii'rinaiient 1\- 

 recorded. .1. S. Hniiiton. 



A DES MOINES STORE. 



i'lli- .•icri .i!i| .:i iiy I i|o 1 II U'Nt rat lull i ■- Ic 

 I'liidiiccd irmi! :i pilot ii^ra I'll iiiadr in 

 the ciir llowii lipart iiii'iit ill till' down 

 ti'Wii -fiilc ..!' till' liiw.a Si'cd <ii.. I)i'- 

 \Iii'iii'-. rill cui lliiwi'r liii-iiii's> IS 

 Mill nndfr tiic iiamc ul' tin' low;i |-"loi-al 

 ' o. ;iiid 1^ iiriiWiliL: with the s.'iiiic rapid 

 ity that chara.ti'ii/i'v the retail tlowcr 

 Imsincs^ IP all Till' citii'^ III till' urcat 

 u:rain -tat"- 



not be satisfactorily served from an es- 

 tahlislnnent located as greenhouses iisii.'il- 

 ly are, in the ontskirts. 



in this issue there is an illustration 

 showing the first retail store openi'd at 

 Miinsfield, ( ). The ilate of the opening 

 was March •! and the manager. I.ee 1".. 

 Herno. says tiiat 4..'')()() souvenirs had lieen 

 provided for the \ isitors, the supply run 

 ning short liefore the dosing hour ar 

 rived. The l-teiiio l*'loral < o. is well 

 known ill the trade through Ohio, doiiie 

 ciHisideralile wholesale liiisiiies-. as \\('ll 

 as operating the retail eml. The conn'rii 

 has something: over .'.."i.iiiiii t'eet ot' :;lass 

 on Foster street. Maiislield. and h;is tii'led 

 lip tlie new downtown store in lii<i cia-- 



•«ha|ie. I'.usille-- -nice llie opeli!l|e ,|;|\ 

 has fiill\ W.airanled the xelitllle 



MORE ABOUT PRIMULA OBCONICA 



1 noted wit h iiilere-t I he up to dato 

 article on page ]'2 ol' The K'eNieW I'Of 

 April L'n, regarding I 'ri iiiii la oliconica. 

 The writer says he w;is lii-l introduced 

 lu the |ilant in faiglaiid in |nS^. 1 

 li.alidleil it (irst ill \^'.>i>. while serving 

 as :iii .apprentice in a .■oiiiiiiercia I pl;ice 

 ill the southern part ol Sweden. As the 

 plant \vas new and no one -eeiiied to 

 i<iiow much alioiit it. it was k(>pt in 

 too low a tcmper.at 111 e during winter 

 .■ind threw tiji a coui'le of small (lowers 

 once in a while. 



I changed jiositions in llu' fall of the 

 following yesir, going to a jirivate place 

 as first tissistant gardener, having full 

 charge of the greenhouses. In the cold 

 graperies some lninilreds ot' primulas 

 were standing on sludses. among them 

 a large niimlier of oliconica. The plants 

 were t'ull ot' liuds ami were \'ft\ week- 

 ly with strong lii|iiid manure. As the 

 plants did not si'eni to nial;e any head- 

 w.iy where tliey W(Me. 1 placed them in 

 I the palm house, in a higher lemperature. 

 setting them on pots near the ylass on 

 the west side ot' tli<> house. In about 

 ten or twidx'e days tlie jilaiits were eo\- 

 ered with blooms, and I ha\e never 



-eea liner plant- of tl Id variety of 



iil'ciuiica. 

 ! 1 r.aised them t rom -eed the t'ollow 

 j ing vcar and was ('rjually successful in 

 ! floucriiiii' thein in the winter kiMMiiuii 

 I them at a low teiii|n'ral ui'e during late 

 tall and t'eeding them !iea\il\' with 

 liquid manure while tlie\ were making 

 tlieir buds. Then 1 brought them into 

 a warm house near the glass and forced 

 them into bloom. Tlu'y seemed to re- 

 ipiire riidi soil. I used a soil contain- 

 ing one-third old. well rotted horse 

 nianure. with ph'iity of -and. for the 

 first potting. 1 flowered the plants in 

 I inch pots. They seemed to ;^row best 

 in coldframes during the -timmer, a 

 i|ei'|i I'rallle with the high end tiiiiied 

 to the sun and ventilation on Imtli eiid- 

 ot' the -a-lies liidny the be-t. 



Ibre. ill • alit'ornia, I'liiniila olicuiiica 

 •loe- ijlllte well olltdool- and makes a 

 ' -plelldid ed;^ili:^ tor lie.i- ill -h.adv posi 



! Hon-. .1. I,. 



MANSFIELD'S FIRST STORE. 



With tile level. .pliielit of Ihe tloWer 



(Hisines.^. tiio-e who operate greenhouses 

 Hi the citie- "f moderate- si/.(> are finding 

 ;t |irolitable •" ojieii retail stores in the 

 liii-in(»ss center; with flowers an aiticle 



• if' i'\ery 'i,a_\ nece-siiy to a constantly in 



• ■re.'isi ije' nuttii'll " t' |ieii|ile. the lr:iiie can 





Cut Flower Department of lo^va Seed Co., Des Moines. 



