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28 



The Weekly Florists^ Review* 



Umy 4, l&ll. 



BEAUTIES 



$25.00 per 100 



Stems 36-Inch and over 



Our Beauties are in splendid condition—better than usual at this season of the year 



SWEET PEAS 75c to $1.00 per 100 VALLEY, best $4.00 per 100 



All colors, good value VALLEY, first 3.00 per 100 



SWEET PEAS $1.00 per 100 SNAPDRAGON 8.00 per 100 



Exceptionally well-grown stock White — Pink — Yellow • 



NEW CROP DAGGER EERNS per 1000, $2.50 



BRONZE GALAX per case, 7.50 



The Leo Niessen Co. 



Wholesale Florists 



1209 Arch St. n Philadelphia 



Open from 7 a. m. to 8 p. m. 



Mention The Review when you write. 



PHII*ADEIiPHIA. 



Tlie Bislng Eastern Market. 



There are enough flowers coming into 

 the city to satisfy all the shipping and 

 local orders' many times aver. To dis- 

 pose of the surplus new buyers are cre- 

 ated, buyers never heard of when sup- 

 ply and" demand are evenly balanced or 

 only figuring in a small way. These 

 buyers buy in quantity, usually carry- 

 ing off stock that will not satisfy the 

 regular customers, and paying cash for 

 it. The extraordinarily hot wave that 

 has just passed over this city put many 

 of the cut flowers into their class, so 

 tq speak, not good enough for the flo- 

 rists but attractive to these special buy- 

 ers at special prices, and the volume of 

 business has been large. The cooler 

 weather now prevailing has toned the 

 market, improving the quality and pre- 

 venting that overripeness ruinous to 

 the value of any flower. 



The features of an overstocked mar- 

 ket are the really good prices realized 

 by select stock, the surprising way in 

 w}iich the market is taking Beauties 

 now that the lower level of prices has 

 been reached, and the appearance of 

 the first outdoor flowers, lilac and tu- 

 lips. There are some additions to the 

 indoor lists, too. Spanish iris, I believe 

 this was indoor grown, and baby gladi- 

 oli have made their appearance. Blue 

 cornflower, too, has made its reappear- 

 ance, presumably indoor grown, and 

 German ten weeks' stocks have come 

 prominently to the front, though not 

 new. A soft shade of lavender and 

 white are especially pleasing. 



The closing days of April saw much 

 business; weddings, parties, store open- 

 ings, funerals and that miscellaneous 

 demand that comes from the love of 

 something bright and fresh in spring- 

 time, a love often satisfied by a bunch 

 of flowers at thp street corner in our 

 crowded city. 



Kaiserin, Maryland and Bride are 

 gaining ground on all but the best 

 grown Killarney, and Richmond of 

 finest quality is no longer preferred to 

 Beauty. Carnations have found a mar- 

 ket in most cases at some figure, often 

 one best mentioned only in a whisper; 



MOTHERS' DAY 



MAY 14th. 



The custom of wearing Cqrnations for Mother^' Day 



is increasing. You can further increase the popular observance 

 of the day by carrying a good supply of really fine ' ' 



WHITE AND COLORED CARNATIONS 



and all other flowers then. 



Sweet Peas, Valley, Bride 



Richmond, Killarney Roses 



FOR SCHOOL COMMENCEMENTS 



Princeton, the sensational glowing pink rose, will give you 

 a colored effect not obtainable with any other variety. 



We have a splendid stock of Princeton to offer you. 



BERGER BROS. 



Wholesale Florists 



1305 nibeH Street, Philadelphia, Pa. 



Mention The Review when you write. 



the Wards leacj, as they have done 

 throughout the season. Sweet peas, a 

 strong factor during the last days of 

 April, are not so much favored these 

 early days of May, but sweet peas are 

 still good stock at lower prices. Vio- 

 lets have held surprisingly well. 



The supply of valley has been re- 

 duced, the forcers deeming May a good 

 time not to have too many. Valley has 

 made a splendid record through April. 

 Cattleyas have dropped back; a new 

 variety, Gaskelliana, I think, has come 

 to the aid of Mossia;. Gardenias are 

 plentiful, for they do not sell. Easter 

 lilies are probably the least sought 

 flower on the list. The quantity of 

 lilies that missed Easter is remarkable, 

 considering its lateness this year. Their 

 number seems legion, there is no sign 

 of abatement, and nobody wants them 

 in quantity. Disposing of small lots of 



WILLIAM B. LAKE 



Distributor of " Superior " 



Ribbons, Specialties 



2S3S N. 34tk St, ridlidelrkii, Fi. 



Mention The Review when you write. 



Easter lilies when quantities are in the 

 way is a vexation. Callas have held 

 surprisingly long; they are still good 

 and meet with moderate favor. Yellow 

 daisies are popular, not so the white. 

 Daffodils, Emperor and bicolor, are to 

 be had in splendid form. Indoor white 

 lilac is good. Mignonette continues 

 fairly abundant. Pansies are in brisk 

 demand. The members of the green 

 list are popular to a degree unknown to 



