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26 



The Weekly Florists' Review. 



Mat 11, 1911. 



Every Item Represents Special Value 



Beauties, the best, $25.00 per 100. 

 Richmond and Maryland, extra long, 



splendid stock, $8.00 and $10.00 per 100. 

 Roses, the leading varieties, long stems, $5.00 



and $6.00 per 100. - 



Roses, the leading varieties, medium stems, $3.00 



and $4.00 per 100. 



Valley, fancy, $4.00; first, $3.00 per 100. 

 Yellow Daisies, $1.50 per 100. ; 

 White Daisies, $1.00 per.100 



Special prices on Daisies in quantity. 

 Snapdragon, extra fine, long stems and large 



heads, $8.00 per 100. 

 New Crop Dagger Ferns, $2.50 per 1000. 



The Leo Niessen Co. 



Wholesale Florists 



1209 Arch St. tt Philadelphia 



Open from 7 a. m. to 8 p. m. 



Mention The Review when you write. 



shall have choice of place on the Balti- 

 more convention team. There was a 

 meeting for organization May 9. 



FHIIiADEIfHIA. 



The Bising Eastern Market. 



There is a marked falling oflP in the 

 receipts of carnations, due in part to 

 the crops going off and in part to the 

 sacrificing of part of the plants for 

 other crops, tomatoes for instance. Car- 

 nations have been firmer in price, as a 

 natural result; better values have been 

 realized by advances on certain days. 

 White carnations were not in demand 

 for the churches on the first Sunday in 

 May, as anticipated. Boses, too, have 

 shortened; reallv fine stock is not nearly 

 80 plentiful as a week ago. The ordi- 

 nary grades are in oversupply. The 

 market is in only fair shape; the de- 

 mand is lighter than it was a week ago 

 and prices are low. Outdoor blossoms 

 have been freely used locally. They are 

 too perishable for shipping. Sweet peas, 

 generally speaking, have less stem now, 

 but their flowers continue good. Cat- 

 tleyas are in fair supply, but the mar- 

 ket for them is dull. 



There are no other changes in condi- 

 tions, excepting a noticeable increase in 

 outdoor flowers, particularly lilac. Val- 

 ley is less abundant. Easter lilies are 

 beginning to sell again. The opening 

 of the outdoor season has affected 

 asparagus sprays. 



Charles Trepel is Coming. 



Arrangements . have been perfected 

 whereby Charles Trepel, the prominent 

 New York buyer, will open a cut flower 

 department in the department store of 

 Gimbel Bros., in this city, in September. 

 The effect of this move will be watched 

 with keen interest. Mr. Trepel has 

 made a wonderful success of his ven- 

 tures in Greater New York. He is now 

 bnyer for Gimbel 's New York store, for 

 Bloomingdale 's and for Loeser's; the 

 latter is in Brooklyn. The consumption 

 of cut flowers at one of these stores, 

 Bloomingdale 's, on Saturday, April 29, 

 is said to have been $1,800 worth; that 

 is, the flowers bought cost the firm that 

 amount of money. The principle is 



PRINCETON 



THE glowing pink rose Princetra, the sensation of the past season, 

 will give you new material for handsome bouquets. 

 Princeton gives you a new color in roses. It is a fine flower 

 and a good warm weather rose. We have it. 



Prices: $6.00, $8.00, $10.00 and $12.00 per 100. 



All the Leading Flowers 



of good quality for handsome bouquets and decorations. ^ 



SWEET PEAS, pink, white and lavender are our specialty. 

 Call, write or wire 



BERGER BROS. 



Wholesale Florists 



1305 nibert Street, Philadelphia, Pa. 



Mentlcn The Review when yea writ.. 



quick sales and small profits that be- 

 come large through their numerous 

 transactions. This style of doing busi- 

 ness broadens the market, it benefits 

 the growers and wholesalers in times of 

 overproduction, but its effect on the 

 retailers is problematic, depending some- 

 what on themselves and on the location 

 and the conditions under which they do 

 business. The general opinion seems tc 

 be that department store sales of cut 

 flowers can make little difference to our 

 florists, because they cannot satisfy the 

 cultivated taste of flower buyers. Their 

 mission is to create the love for flowers 

 in those unaccustomed to them. Some 

 idea of the methods employed in dis- 

 posing of the flowers at Bloomingdale 's 

 can be obtained from the fact that on 

 Tuesday, May 2, three young women 

 were kept busy counting out roses from 

 the original shipping boxes to customers 



WILLIAM B. LAKE 



Dlatrtbutor of "Suparlor" 



Ribbons, Specialties 



2SSS N. UA St, rUUdiUa, tt. 



MeptlOD The Review when you writ*. 



who carried away their purchases, at a 

 cost of 20 cents a dozen. 



A Plant Exchange. 



A few years ago the idea of a plant 

 exchange suggested itself to the mind 

 of an active man of affairs, with a 

 touch of that broad humanity that 

 marks many of our best men — a plant 

 exchange where people could bring what 

 they had and obtain what they had not. 

 The idea was the encouragement of a 



