30 



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The Weekly Florists^ Review* 



March 7. 1912. 



SPECIAL ! 



It w^lll pay all buyers of Cut Flowera B^^^ 



and Supplies to watoh our Speclala. 11^^ 



CARNATIONS 



We handle more Carnations than any other house in the west and do a 

 very large shipping business with them because the buyers know our stock 

 wiU carry. Ii you are not fully satisfied with the stock you are getting, it will 

 pay you to write us about it ; perhaps it will pay you to write even if you think 

 you are satisfied with your present supply. Let us quote prices on 

 quantities. 



FANCY ROSES 



We are in position to offer any quantity of any variety— any length of 

 stem. The crop is large and the quality fine. Our Killarney, White Killarney 

 and Richmond are particularly good. Don't hesitate to take orders. We will 

 back you up with the goods at the right prices. 



Always Western Headquarters for Fancy Cattleyas. 



EASTER LILIES 



We believe that the year around we handle more Lilies than all the rest of the Chieasro 

 Market put together. We al^raya have them, every day in the year, and can supply in 

 quantity. A part are cut tight, for long distance shipping. Noi^ booking; orders tor 

 LUies tor Kaster. Easter is only a month away. Buyers who have had our Lilies in 

 previous years will use no others. If you haven't used our Lilies, why not have the best this 

 year ? Make sure by ordering now. 



Fancy Hardy Cut 



FERNS 



special for the week of 

 March 11 to 16. 



In lots of 2000 or over 



$1.S0 per 1000 



Orders for any quantity less than 2000 

 filled at the regular markot price. 



These Ferns are all right — the 

 quality is as good as any Ferns in the 

 country and a whole lot better than 

 most of them. When we make a 

 special ofier the goods always are 

 first-class. 



WHITE LILAC 



The only supply in the west. 

 Extra fine stock, $1.00 per bch. 



SWEET PEAS 



We can furnish nice, long- 

 stemmed Peas in all colors. 



VALLEY 



Always headquarters for the fln- 

 , est cut Valley— any quantity. 



VIOLETS 



The season of large crops, fine 

 quality and low prices is here. 



A. L. Randall Co* 



Everything for Horists, 



L. D. Phoae Ceatral 1496 



PrlTate Ezekaare ail 



Departmenti 



66 E. Randolph Street, ChicM* 



Mentton The Review when you write. 



not foreseen, not understood and not 

 likely to be repeated. Nobody has the 

 answer, but Fleischman 's celebrated 

 page-ad sale has dropped completely out 

 of the discussion. Fleischman merely 

 looked a few days into the future, that 

 was all. Anybody could sell at Fleisch- 

 man 's prices any time these last two 

 weeks. 



It is some days now since any flower 

 has been short of the demand. The 

 weather has been unseasonably cold and 

 the demand abnormally light. Stock 

 has been so plentiful that forced sales 

 have been the rule, even with roses, al- 

 though these have done better than 

 other flowers. The supply of Beauties, 

 as well as of the Killarneys and Rich- 

 mond, is increasing, and with the in- 

 crease prices recede. The wholesalers 

 hope for an improvement, but can not 

 see just where it is coming from. 



The heaviest oversupply is of En- 

 chantress carnations, although white is 

 not much better off. The greater part 

 of the receipts have been sold to the 

 special sales people. The price has 

 been from $10 per thousand to $5 per 

 thousand. Violets have refused to 

 clean up at as little as $1 per thousand, 

 the weather being too cold for street 

 wear. Probably they will sell when it 

 is warmer. White and lavender sweet 

 peas have been difficult to move, but 

 pink has done better. Even orchids 

 have accumulated, more because of light 

 demand than because of large supply. 



With no real market for the big sta- 

 ples, the fate of the bulbous stock and 

 the miscellaneous flowers of more or 

 less indifferent quality is easier imag- 

 ined than described. 



a For the Florist Who Advertises 



A Newspaper AdvartlsliiK Cut Sarvic* 



The kind of copy that you use In your newspaper ad- 

 vertisements iB what governs the results that tlioy brlntr. 



By using our feature cuts you can put that powerful 

 kaman lnter«at element into your newspaper adver- 

 tising. 



It Is a fact that the most successful advertising of 

 the day is filled with human Interest. 



Our service will furnish you with "stunning" fea- 

 ture cut» for every special day and event throughout 

 the year. Prices very moderate. 



£aeter cuts now ready. Cuts for .Uotbers' Day, 

 Decoration Day, June Weddings, etc.. In preparation. 



Proof sheets sent free on request. 



We guarantee to sell these cuts positively to only 

 one Florist In a city. 



626 Federal St., 

 CHICAGO. ILL. 



PAYNE JENNINGS & CO., 



Mention Tba Review wtien you write. 



Business picked up a little March 4, 

 but the demand was not strong enough 

 to raise prices; all that it did was to 

 give a somewhat better clean-up than 

 was had during the preceding week. 



Everyone is hoping for settled, mild 

 weather to draw the people out of 

 doors. It is thought that then most 

 flowers will sell at some price and that 

 the waste will be greatly reduced. 



Retailers are reporting the usual 

 dropping off to trade during Lent, but 

 at the same time everyone Seems to 

 agree there is more funeral work than 

 has been the rule in former years. This 

 condition has prevailed, according to 

 those who have reason to know, ever 

 since the first touch of winter. 



Various Notes. 



It is announced that E. E. Pieser, 

 who enjoys being called the Peony 

 King, has closed a deal with the Chi- 



cago Carnation Co., Joliet, for the pur- 

 chase of all the roots in its big field of 

 peonies. The plantation includes ten 

 acres. The terms have not been made 

 public, but it is stated that the sellers 

 have valued the stock at $1,000 an 

 acre. The Carnation Co. is to have 

 the 1912 crop of blooms and the pur- 

 chaser is to dig the roots in the autumn. 

 Mr. Pieser states that he will sell most 

 of the stock, using the remainder for 

 planting on one of his farms. 



The lease being about to expire on 

 the ground now occupied by Geo. C. 

 Wagner's greenhouse, he states that 

 he will be forced to remove it this 

 spring to make way for a new building. 

 Mr. Wagner's place is known to all the 

 trade as the old Hobbs plant and is 

 located at Thirty-first street and In- 

 diana avenue. 



D. D. Johnson has completed the or- 

 ganization of the United Fertilizer Co. 



