40 



The Weekly Florists^ Review* 



March 14, 1912. 



Keep Still and Listen ! 



Your equipoise is worth much. Many a man loses his grip through being 

 excited. We can fill your order for a thousand dollars, worth of flowers with 

 the same degree of precision and calmness as though it were in the five 

 dollar class. They all look good to us, whether large or small. 



A. L VAOGHAN & CO., r 161 N. Wabash Ave., Chicago 



WHOLESALE FLORISTS Telephone. jg«Sa I"! 



Mention The Review when tou write. 



DETBOIT. 



The Market. 



Business has been good for the last 

 week, but not of such a nature as to 

 relieve the market of the oversupply of 

 carnations and bulbous stock. There 

 has been considerable funeral work and 

 plants are selling well, but in this 

 lenten season there is little demand for 

 loose flowers for table and other deco- 

 rating. 



Various Notes. 



Fred Miesel, a charter member of 

 the Detroit Florists' Club and one of 

 this city's pioneer florists, died sud- 

 denly March 9. Further particulars are 

 given in this week's obituary column. 



The Detroit Saturday Night cele- 

 brated its fifth anniversary March 2, 

 and the offices and editorial rooms were 

 quite elaborately decorated by one of 

 our best known firms. H. S. 



ST. Loxns. 



The Market. 



From reports of all the leading flo- 

 rists, Lent has affected them more this 

 year than in any previous year and 

 social work seems at a complete stand- 

 still; about the only work that is go- 

 ing on is for funerals and decorations 

 for spring openings at the department 

 stores. The weather, too, has been 

 against us, with a great deal of snow; 

 another big snow storm struck us Mon- 

 day, March 11. 



There is an abundance of cut stock 

 arriving, in spite of the dark, cloudy 

 weather, and during the week ending 

 March 9 the big glut was still on at 

 all the wholesale houses, with the re- 

 sult that prices were slaughtered on 

 big lots as they never have been be- 

 fore at this time of the year, although 

 all the stock that comes in is of high 

 quality. The greatest glut is in Cali- 

 fornia violets, sweet peas and carna- 

 tions. 



Lilies, both calla and longiflorum, 

 have been arriving in large lots and 

 sold as low as $5 per hundred. The 

 wholesalers are looking for a let-up this 

 week and we will surely have to have 

 a great deal of sunshine from now on 

 or Easter lilies will be scarce. 



Various Notes. 



Henry Wolsburger, a young lawyer 

 brother of Mrs. W. .7. Pilcher, of Kirk- 

 wood, died last week. Mr. Wolsburger 



8T0P= 



At Oechslin's 



when in Chicago to attend the 



Spring Flower Show, March 12 to 1 5 



and see our 



Easter Blooming Plants 



Also PALMS, FERNS and 

 other Decorative Stock 



Visitors are always cordially welcomed, 

 and it will give us great pleasure to 

 show you through our houses. 



FRANK OECHSLIN, 



4911 W. Quincy Street, 

 CHICAGO, ILL. 



Mention The Review when yoa write. 



Supplies 



Cut Flowers Greens 



Everything a Florist Needs 



CINCINNATI CUT FLOWER EXCHANGE 



Wholesale Commission Florists 24 B. Third Ave., ChiclnnatI, Ohio 



Mention The Review when you write. 



was well known in local trade circles. 



W. J. Pilcher, of Kirkwood, Mo., 

 received a large shipment of Gladiolus 

 America from Chicago last week. Mr. 

 Pilcher is one of the largest gladiolus 

 growers in Kirkwood. 



Alexander Bros., proprietors of the 

 Oaks Candy Co. and the Alexander 

 Floral Co., at Clayton, say they will 



open a retail flower store in the candy 

 company's place at 518 Locust street 

 sometime this month. Their green* 

 house plant, which is managed by John 

 Wunderle, has produced some extra 

 quality cut roses this season. 



The stork had a busy week of it and 

 visited the homes of F. H. Weber, 

 William Ossick and C. W. Wors. It 



