T"^y*Tr'T'm3!r*;Trr.' fJ^•^'\ 



March 14, 1912. 



The Weekly Florists^ Review. 



75 



Are you able to stand on your own pins in the business world or do you be- 

 long to the common herd ? There are so many of the common kind — followers — 

 dependent on some leader. These dependents are business weaklings — the kind that 

 can't keep anything to themselves— regular old women in long trousers — pewee tat- 

 tlers and pishmish gabblers. No good on earth except to fill in. Some are mere 

 remittance men — like college sissies; and, by the way, many universities produce just 

 such men— herd men. They dress alike, all have the same mannerisms, the same 

 turn-up to their trousers and even the same tilt to their hat, showing their gray mat- 

 ter is lop-sided. Just the most common clay on earth assisted by a tincture of learn- 

 ing grafted from the think-tank of Professors when their little minds happen to be 

 in a receptive mood and not short-circuited by Anheuser-Busch. Every man should 

 have a college education in order that he may know its worthlessness. Now we 

 come to the independent man — those few and far between — leaders of the herd men; 

 those above the mere commercial riff-raff —men who reason before they act. There 

 are some in the florist business as in other lines, and there will be more each year, 

 leaders in their line whom the other florists come tumbling after. For instance, if a 

 dozen growers see one making money on Dutch bulbs in any one season, about eleven 

 out of the lot, assisted by the Hollanders, will jump right in up to their neck the 

 next season — eleven herd men following on. Of course this makes a glut and none 

 will profit by it. They don't stop to reason. The twelfth man uses his brains. 

 Reason out what you want in any given article, investigate the source of supply^ the 

 final and real cost before you invest, and remember the real profit ' in your business 

 is the difference between the money you pay out and the money which finds its way 

 back to your bank — not merely on your books, but in your bank. In buying lily 

 bulbs and French bulbs especially, you need Horseshoe Brand, because they are ab- 

 solutely the best produced. None better can be had. Prices reasonable. Ask for 

 the Book of Bulbolorgy. 



JAPANESE SPRING BULBS— JUST ARRIVED 



LILIUM AURATUM COLD STORAGE GIGANTEUM 



Size Per 1000 



9/10 in $ 60.00, or $6.00 per case 130 bulbs ,,^^ ,, ^ „^ . ^„„ ,^ 



9/11 in 55.00, or 6.00 " 110 " At New York, 7/ 9 in., $22.50 per case 300 bulbs 



10/11 in'.'.'.*.'. 70'.00', or 7!oO " 100 " 7/ 9 in., 5.00 " 50 " 



11/12 in 80.00, or 7.50 " 90 ;; 8/10 in., 25.00 " 250 " 



11/13- 100.00, or 8.00 80 ,0/11 in., 25.00 " 150 " 



LILIUM MAGNIFICUM ii/io;„ ok nn ♦' ion •' 



Sizp Per 1000 11/ liS in., ZO.UU IdU 



7/ 8 in. . . .$ 45.00, or $12.00 per case 280 bulbs At Chicago, 7/ 9 in., 22.50 " 300 " 



8/ 9 in 55.00, or 12.00 *' 200 " a* r<,-««;«««+; 7/ q ;« oi <v» '» ocn •• 



11/12 in. . . . 135.00; or 12.00 " 90 " >* Cincinnati, 7/ 8 in., 21.00 350 



12 in.... 150.00, or 12.00 " 80 " At Memphis, 7/ 9 in., 22.50 300 " 



LILIUM ALBUM 8^/10 in., 24.00 " 240 " 



r,,^'^ Z'r^^ *ioon oonu lu At Pittsb'gh, 7/ 8 in., 21.00 " 350 " 



7^9 in $65.00, or $16.00 per case 230 bulbs s. , 



SOUND DELIVERIES PROMPT SHIPMENTS 



HORSESHOE BRAND BULBS 



Every grower needs a few cases during the 

 season — now is the time to order them. 



Ralph M. Ward & Co. 



"NOT HOW CHKAP- 

 BUT HOW OOOD' 



71 Murray Street. NEW YORK 



