March 21, 1012. 



The Weekly Florists' Review. 



15 



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THE RETAIL 



FLORIST 



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BASKET ON PEDESTAI.. 



One of the best sellers in the store 

 Of Myers Bros., Altoona, Pa., is the 

 basket on pedestal made up after the 

 fashion of the design shown in the ac- 

 companying illustration. The arrange- 

 ment is original with Eugene S. Myers, 

 store manager for the firm, who says it 

 has given excellent satisfaction, espe- 

 cially as a funeral piece for use where 

 a number of people contribute to the 

 purchase fund. The outline of the piece 

 is exceedingly graceful, but the frame- 

 work is merely an ordinary high- 

 handled basket with a wire stand as a 

 pedestal. The pedestal is mossed and 

 filled with any material in season and 

 has a solid and substantial look, while 

 its outlines give it grace. The style 

 of decoration and filling for the basket 

 may be varied according to the stock 

 available and the price secured. The 

 basket illustrated stood five feet six 

 inches high. The prices obtained by 

 Myers Bros, for such arrangements 

 have usually been from $20 to $50 when 

 ordinary stock was used, with from 

 $100 to as much as $200 on special 

 orders. 



USE GLUTS FOE ADVERTISINa. 



Of course the question of how to 

 handle a surplus must be decided by 

 every florist according to his own con- 

 ditions, but the way The Newburys, of 

 Mitchell, S. D., have solved the prob- 

 lem may be of interest. This is their 

 description: 



"When we have a glut, this is the 

 way we handle it. We send out pack- 

 ages of flowers to those who boost for 

 us; to the expressmen, long distance 

 and local telephone girls, and to others 

 that favor us, and more especially to 

 regular customers with their orders. 

 We fill the order as given and then 

 add something different and put in a 

 card reading: 'We have more than our 

 share of flowers today and we are divid- 

 ing with you. We appreciate and thank 

 you for the favors you have extended 

 us, and we hope the flowers will bring 

 to you the same pleasure the sending 

 of them does to us.' We think it 

 better to do so and keep our prices up, 

 than to cut every time we have a sur- 

 plus. ' ' 



The Review will be pleased to have 

 the opinion of other retailers on this 

 subject. 



STOSE-FBOXT DECOEATIONS. 



Seasonable Outdoor Displays. 



Seasonable displays of plants out-of- 

 doors are matters of no small concern 

 in the spring days. Well accomplished, 

 they attract immensely and of course 

 sell the goods. But how to manage 

 these shifting exhibits; how to hold 

 them under the nose of the passer-by, 

 but keep them from under his feet; how 

 to have all the plants of a large collec- 



tion within easy reach; how to avoid 

 spoiling the window display within — 

 all these questions must be disposed of 

 quickly by the busy store man. More 

 than this — the plants just out of the 

 greenhouse must be kept outdoors if 

 they are to remain in salable condition. 

 According to the space allowed by 

 city ordinances and as much more as 



space permits, make the bench a double- 

 decker, with protected edges, to keep 

 small plants from being pulled off and 

 soil and litter from being scattered on 

 the sidewalk. 



Baskets and Window Boxes. 



On ordinary city fronts there is often 

 a wall space between the windows of 

 adjoining stores. This space can usually 

 be obtained if the stock you propose to 

 exhibit is in good condition and well ar- 

 ranged. Brackets for hanging baskets 

 might occupy these up-and-down spaces, 

 and serve to display them and ornament 

 the building. In mild weather and dur- 

 ing all but the hottest summer days, 

 these brackets may be used for display- 

 ing fern plants, Sprengeri, etc., in wire 

 pot hangers. 



If it is preferred to exhibit blooming 

 or fancy foliage vines, put up window 



Basket on Pedestal, Originated by Eugene S. Myers. 



the friendly policeman on your beat will 

 shut his eyes to, proceed with your 

 plans. If you have a window which 

 does not reach the sidewalk below, fit 

 out the space below with a low bench or 

 benches on rollers. If the height of the 



boxes instead of brackets. These ought 

 to sell lots of vincas, flowering ivies, 

 vining geraniums and other such stock. 

 If spaces are to be had on both sides 

 of the store front, a uniform design in 

 planting makes an attractive frame for 



