16 



The Weekly Florists' Review* 



MABCa 21, 1912. 



the window. With some fronts a win- 

 dow box might be arranged farther up 

 and, if well chosen, the plants and vines 

 might fill a long-felt vacancy so often 

 seen in the upper part of the show win- 

 dow. In this arrangement, do not use 

 a plant with a pronounced color of 

 flower, as you would often kill the color 

 effects of the window display. Flowers 

 of white, cream or a light tint of pink, 

 with green and white foliage and soft 

 greens, would be the best choice for ex- 

 terior front decorations. 



A Sidewalk Pergola. 

 If obliged to handle miscellaneous 

 stock outside, keep warring colors 

 widely separated. Your heliotropes and 

 petunias may be close together, while 

 the brilliant geraniums, marguerites 

 and abutilons may be grouped * ' side by 

 each. ' ' 



scheme, if only temporarily used, would 

 be a good carnival decoration. 



If the entrance to your store retires 

 from a level with the window front, 

 the upper vestibule space may be used 

 in much the same manner as the per- 

 gola ; that is, hung with ferns and hang- 

 ing baskets and bordered with window 

 boxes. 



In Unison with One's Neighbors. 



It is often possible to interest all the 

 merchants in one block on one or both 

 sides of the street in the hanging basket 

 and porch box decoration, so that your 

 portion of the street shall be known by 

 its special feature, even year after year. 

 With a surplus of stock on hand or in 

 sight, as the season advances or trade is 

 not all that it might be, advance this 

 idea to your neighboring merchants and. 



Show 'Window of Knoble Bret., Geveland. 



^if made attractive enough, it is likely 

 to take. A florist in a residence dis- 

 trict might work up the same kind of 

 a decorated block. The character of 

 the sample decoration which you put up 

 at your own place will have much to do 

 with your success in extending it. 



The pergola and wall decorations will 

 make a fine appearance both up and 

 down and across the street, and beats a 

 dozen electric signs. 



Another plan which would admit of a 

 fine display is that of which a canopy in 

 the shape of an awning, supported from 

 above, is the principal feature. Deco- 

 rate this after the style of the pergola. 



If you have a surplus of any special 

 plant, make your entire outside display 

 of that one thing and specialize for the 

 day. A day for one color of geraniums, 

 of marguerites, of salvias, of pansies, of 

 petunias or heliotropes, could not help 

 but attract trade your way. Well car- 

 ried out, such a display will keep you 

 busy in finding enough stock. G. B. 



THE NEW KNOBLE STORE. 



The accompanying illustrations afford 

 three excellent views of the remodeled 

 store and conservatory of Knoble Bros., 

 1836 West Twenty-fifth street, Cleve- 

 land, O. The place was completely over- 

 hauled last fall and already in the pres- 

 ent season has demonstrated the prac- 

 tical thoroughness of the arrangements, 

 for the display of stock, for waiting on 

 trade and for handling the behind-the- 

 scenes part of the work. 



The Knoble store not only is in the 

 center of the west side activity in 

 Cleveland, and recognized as one of 

 the most attractive in the city, but it 

 is known far and wide for its three- 

 dollar spray. The Knobles are firm be- 

 lievers in advertising — they advertise 

 in season and out of season, and when 

 there is nothing else they would rather 

 advertise, they advertise the three- 

 dollar spray of carnations. It is re- 

 markable the number of them they sell. 

 Jt is said to run from three or four to 

 a dozen or twenty a day, sometimes a 

 great many more than that. And, on 

 the average, they nearly double their 



For displaying considerably more out- 

 side stock a pergola may be added, ex- 

 tending from the building to the edge 

 of the sidewalk. Baskets and ferns 

 may be suspended from the corner posts 

 next to the street, without interfering 

 with the window. 



According to the season of the year 

 and the special occasions, change the 

 decoration of the pergola. Just now, 

 as we are concerned with the spring 

 displays, schemes for showing blooming 

 plants are in order. A group of hang- 

 ing baskets, of different sizes and 

 lengths of wire, may be fastened at the 

 two outside upper corners of the per- 

 gola. A number of others can be hung 

 on rather short wires from different 

 points under the roof timbers. Win- 

 dow boxes around the three edges will 

 complete the upper decoration. A clus- 

 ter of blooming plants— for example, 

 lilies, rhododendrons, hydrangeas or 

 spirseas — may be arranged at the base 

 of each of the outside timbers on the 

 curb. 



The pergola should be painted or 

 stained to harmonize with the exterior 

 finish of the building. For holiday or 

 evening specials, the whole thing may 

 be decorated with shaded lights. This 



G)nservatory of Knoble Bros., Qeveland. 



