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Habch 21, 1912. 



The Weekly Florists' Review. 



17 



The New Store of Knoble Bros., the Cleveland Retail Florists. 



money, the profit varying, of course, 

 with the condition of the cut flower 

 market, the quantity of stock used for 

 different sections of the city, and the 

 cost of delivery. A large number of 

 the orders come by telephone, but the 

 offer of the cheap spray is the means of 

 calling in a steady stream of people 

 who never before have visited the 

 store. 



A FLOWER FOR EACH MONTH. 



In reply to frequent inquiries as to 

 the flowers which are supposed to sym- 

 bolize the different months of the year, 

 the following list is submitted. It is 

 quoted from a booklet issued by the 

 Smith & Fetters Co., of Cleveland, O. 



Montb. Flower. 



Jan Snowdrop. 



Feb Primrose. 



Marcb Violet. . . . 



April Daisy 



May Hawthorn. . . 



June Honeysuckle. 



July Water Lily.. 



Aug Joppy 



Sept Morning Glory. 



Oct Hop. 



Nov Chrysanthemum 



Dec Holly 



Significance. 

 Fidelity, hope, purity 

 Sincerity, youth 

 Faithfulness, love, 



modesty 

 .Innocence, patience, 



peace 

 . Hope, happy domes- 

 tic life 

 Fidelity, love, devo- 

 tion 

 Purity of heart, faith 

 Consolation, equan- 

 imity 

 .AfFectation 

 Hope 



Fidelity, love 

 , Domestic happiness, 

 foresight 



A BIG LILY. 



The Formosa lily bulbs have proved 

 to be an excellent addition to the sup- 

 ply, especially for early flowering. The 

 well ripened bulbs not only can be 

 brought into bloom at double quick, but 

 the stock is free from disease. Appar- 

 ently only two things are the matter 

 with the Formosa bulbs — there are not 

 enough of them and they are a little 



A Giant Formosa Lily. 



bit erratic in the matter of development; 

 the crop is not so easy to get in all at 

 once and the plants are inclined to 

 vary a good deal in height. There is 



none of the kind that flowers with too 

 short a stem to be salable; on the 

 other hand, a good many are unneces- 

 sarily tall. Now and then one shoots 

 far above its fellows and becomes quite 

 a curiosity, like the one shown in the 

 accompanying illustration. The photo- 

 graph reached The Review from A. 

 Henderson & Co., who received it from 

 G. Young & Sons Co., St. Louis, to 

 whom Henderson & Co. had supplied the 

 bulbs. One plant of the lot shot up 

 to six feet eight inches. It carried 

 eight flowers. The picture shows how 

 the lily towered above the ice-box in 

 the store. A roll of crepe paper was 

 used for a background. As an adver- 

 tisement it was a tremendous success, 

 attracting wide attention. 



PALM LEAVES TURN BROWN. 



I should like to know what makes the 

 leaves of palms turn brown and roll 

 up, like the enclosed sample. F. D.' 



Palm leaves usually turn brown at 

 their ends if they have had one or two 

 bad dryings out at the roots. They 

 must never be allowed to become dry 

 at the root. Furthermore, they should 

 be given a warm, moist house, should be 

 freely syringed and not be exposed to 

 direct sunshine. C. W. 



Andover, Mass. — Plans are already 

 well under way for the 1912 flower 

 show, to be held in the town hall Sep- 

 tember 6 and 7, under the auspices of 

 the Andover Florists' and Gardeners' 

 Club and some other societies. J. H. 

 Playdon is chairman of the committee 

 in charge. 



