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TheWcckly Florists* Revfet^^ 



March 21, 1912. 



THE FLORISTS' REVIEW 



6. L. QRAKT. Editor and Manaobb. 



PCBUSHBE JEVSRT THDBSDAT BT 



THE FLORISTS' PUBLISHING CO. 



530-B60 Caxton BntldinB* 



60S South Dearborn St., ChlcaKO. 



Tkl,ephonk, Harrison 5429. 



■xalbtkbed oabuc addbk8s. flobyikw. ohioaoo 



New York Offick: 



lao Forty-Ninth St Brooklyn. N. Y. 



iKiiKPHONB, 2632 W. Borougb f ark. 

 J.Austin Hhaw, Manager. 



Subscription price, $1.00 a year. To Canada, $2.00 

 To Europe, $2JS0. 



Advertising rates quoted upon request. Only 

 •trictly trade advertising: accepted. 



Advertisements must reach us by 6 p. m. Tuesday, 

 to insure insertion in the Issue of that week. 



Entered as second class matter December 3. 1897, 

 at the poet-office at Cblcaco, 111., under the act of 

 March 3, 1879. 



This paper Is a member of the Chicago Trade 

 Press Association. 



INDEX TO ADVEBTISEKS, PAQE 126. 



CONTENTS. 



The Retail Florist 15 



— Basket on Pedestal (lllus.) 15 



— Store Front Decorations 15 



— The New Knoble Store (lllus.) 16 



— A F'lower for Each Month 17 



A Big Uly (lllus.) 17 



Chicago's First Spring Show 18 



The Price of Glass 19 



Primula Malacoldes (lllus. ) 19 



State Aid for Floriculture 20 



A House of Hydrangeas (lllus.) 22 



Roses — Rambler Roses 22 



— Sunburst In England 22 



— In Lieu of Bride and Maid 22 



— Trained Roses (lllus.) 22 



— Imperfect W. R. Smith Buds 22 



Business Embarrassments 23 



Treatment of Freeslas 23 



Hyacinths Doing Poorly 24 



Aster Beetles 24 



Farqubar's Italian Garden (lllus.) 24 



Value of Dahlia Cuttings 25 



Carnations — A Formula for Thrlps 26 



— Fit for Propagating 26 



— Stigmonose and Fairy Ring 26 



— Insect Apparently Harmless 26 



— Stigmonose 26 



— Deterioration of Stock 26 



— Disease Studies at Urbana 26 



An Indiana Plant (lllus.) 27 



Seasonable Suggestions — Marguerites 28 



— Dutch Bulbs for Easter 28 



— Easter Lilies 28 



— Made up Lilies 28 



— Rhododendrons 28 



— Uly of the Valley 28 



A House of Lilies (lllus.) 28 



Turning Waste to Profit- (lllus.) 29 



Geraniums — Geraniums for Memorial Day... 29 



— Geranium Stock Plants 29 



— Diseased Foliage 30 



— Geranium Leaves Turn Red 30 



Daisies for the Greenhouse 30 



Annual Lupines for Forcing 30 



Mrs. Jas. W. Boone (portrait) 30 



Obituary 30 



Chicago 32 



New York 37 



Boston 40 



Rochester 42 



Philadelphia 50 



S. A. F. Directors Meet 63 



Ladles' S. A. F 54 



Chrysanthemum Society 64 



Washington 66 



St. Louta 58 



Cincinnati 60 



An Unheated Greenhouse 68 



Seed Trade News 70 



— The White Welsh Onion 70 



— California Conditions 70 



— Bulbs in Washington State 71 



— Onions at Laredo "2 



— Cuthbertson in California 72 



— The Seed Situation 74 



— Foreign Potatoes for Seed 75 



Vegetable Forcing — Forcing Rhubarb 76 



Pacific Coast Department— Los Angeles 77 



— Tacoma, Wash 78 



— Portland, Ore 79 



— San Francisco 79 



— Seattle, Wash 80 



Nursery News — The June Convention 86 



— Marlow Bros. Branching Out 87 



— Season Open at Westchester 87 



Bowling 88 



Batavla, N. Y • • • • • W 



Madison, N. J ,. + .> 4t "% 21 



Indianapolis ...,.>..,.., :H-'m xf 



plii^e'^.C^- r.-.t.-.;:: : ± *§ 



B«iumbu8, or:. 102 



Greenhouse Heating U6 



Utica, N. Y 120 



Detroit, Mich }22 



Pittsburgh 1*4 



BOOIETT or AXEXXOAV ILOBIBTa 



Incorporated by Act of Congfess, Msrcb 4. 1901. 



Officers (or 1912: President, B. Vinesnt, Jr., 

 Wbits Marsh, Md.; vice-president, August Poshl- 

 mann, Morton Grove, III.; secretary. John Toang, 

 Bedford HlUs, N. Y.; trsssorer, w. F. Kuting, 

 Buffalo, N. Y. 



Annual convention, Chicago, 111., Angost SO tA 

 23, 1012. 



Don't Forget: — 



CThe ANNUAL SPECIAL EASTER 

 NUMBER will be out next week, March 

 28. 



€LLast forms dote at 5 p. m. Tuesday, 

 March 26. Don't delay or youll miss it. 



Besults bring advertising. 

 The Beview brings results. 



It was a white St. Patrick's day — no 

 "wearing of the green" for nature. 



Don't spell it "lillies" this Easter. 

 One "1" between the "i's" is all that 

 is sanctioned by the best usage. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Eeview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



This has been a hard winter on a good 

 many growers, but the first business fail- 

 ure to be laid to the severity of the sea- 

 son is that of the Grand Bapids Green- 

 house Co., which went into the hands of 

 a receiver last week. 



There are four double-page spreads in 

 this issue of The Eeview. When the 

 retail florists make as good use of the 

 papers that reach the public as the grow- 

 ers and wholesalers do of The Eeview the 

 use of plants and cut flowers will be many 

 times what it now is. 



The fall exhibitions of the American 

 Institute of the City of New York will 

 be held in the Berkeley Lyceum building, 

 19 and 21 West Forty-fourth streets, as 

 follows: Dahlia, fruit and vegetable ex- 

 hibition, September 24 to 26; chrysan- 

 themum exhibition of the American In- 

 stitute and the Chrysanthemum Society 

 of America, November 6 to 8. 



It once was thought of the sweet pea 



that its market usefulness as a cut flower 



was limited because it would not ship 



well, but at last week's show at Chicago 



Wm. Sim, of Cliftond^, Ma«3., frt*ge(~ 



several vases of peas, 11,100 ro^ej^roi 



^^vhe^6lS»3^^^ii|lefcT0wif which stood 



■ J. in good shape fJF two days in an over- 



AhMted room. That ratter ^es to show 



that the flower has shipping qualities 



only second to those of the Bhinebeck 



violet, does it not? 



NOT THE "SPECIAL." 



No, valued reader, this is not the 

 Special Number of The Beview — the 

 "Special" comes out next week — this 

 one is all in the day's work. But it 

 contains 128 pages and the white paper 

 used in printing the edition weighed 

 9,152 pounds, or just a little less than 

 five tons. 



GENERAL BUSINESS OOOD. 



In a review of the general business 

 situation, published March 16, E. Q. 

 Dun & Co. say: "Aside from the cli- 

 matic handicaps, trade generally dis- 

 closes large and well sustained volume. 

 The improving developments find testi- 

 mony in heavy exchanges through the 

 banks, decreased insolvencies, increas- 

 ing demands upon the leading indus- 

 tries, and growing confidence in the 

 outlook. New business, as a whole, 

 equals expectation in most branches of 

 production, although seasonable activ- 

 ity in leading retail lines is hampered 

 by unsettled weather, and crop market- 

 ings again show decline, owing to 

 storms throughout the west and block- 

 aded transportation." 



A HUNDBED DOLLABS TOO MUCH. 



One of the unfortunate features of 



the use of the classified advertisements 



in The Eeview is that the orders often 



overrun the advertiser's supply of 



stock — in that case one -has to return a 



lot of good money. 



Please discontinue my advertisement of vlncas. 

 The first Insertion cleaned me up and I had to 

 return nearly $100 besides. I enclose 40 cents to 

 pay for the advertisement. — D. R. White, San- 

 dusky, O., March 16, 1912. 



Note that 40 cents was what it cost 

 this advertiser to clean up his surplus. 

 Would it be worth that much to you 

 to turn some batch of plants into cash? 

 Do it now. 



CHICAGO. 



The Great Central Market. 



Business improved slowly last week, 

 until Saturday, March 16 proving much 

 the best day the market has enjoyed 

 since the advent of Lent. There was 

 some reduction in the supplies of stock, 

 many growers asserting that the heav- 

 iest part of the spring crop has been 

 cut, but in no department was the re- 

 duction in supplies suf&cient to cause 

 any embarrassment in the filling of 

 orders; the improvement was rather in 

 the nature of less stock being jobbed 

 off; there was no pronounced advance 

 in the prices paid by the retailers. This 

 week opened with a good Monday busi- 

 ness, prices stiffening slightly, and 

 after the Sunday extra cut had been 

 disposed of the market was in condi- 

 tion for some advance in prices Tues- 

 day, but a belated blizzard Wednesday 

 gave the market another setback. 



If there is any item that is scarce it 

 is Beauties. Those of strictly first-class 

 quality are not abundant. Eastern 

 Beauties are again coming to this mar- 

 ket, indicating that the supply here is 

 not so large as in the east, and that the 

 prices average higher. There is no 

 ■toriige dl roses, '^illarney and White 

 ^jjPiieyTOay be had in any grade, 

 some of the stems running to five feet. 

 Sales of t^es(<p vvj fchin th« , Itf^ have 

 been reported at 25 cents per floweUJ 

 The principal demand is for stock ar 

 from 3 cents to 8 cents, and the longer 



