32 



The Weekly Florists^ Review^ 



Makcii i-'i, lui: 



THE FLORISTS' REVIEW 



G. L. GKANT, Edituk anu Manager. 



PCBUSHEl? VtVKBY THURSDAY BY 



The FLORISTS' PUBLISHING CO. 



630-5U0 ('Hxtoii ItuildiiiK, 



o08 South Dt'iirhoru 8t., <'liicago. 



Tki.ki'hone, Hakkison r>4-".l. 



•XUIBTEREO CAULK ADIinESS, KI.OUVIKW. cniOAOO 



Xkw Vdhk Ofkk k: 



i;il(l FiMty-Niiitli St llrooklyn, N. Y. 



Tei.ki'Iionk, '.'tjiij \V. lloidiiKli I Mi'k. 

 .l.AUbiJN Shaw, Manai.kk. 



Subscription pilce, f 1 .(JO a yeaf. 'lo Canada. tL'.OO 

 To Euiopi', J'J.50. 



Advertising rates qiiDted upon rtquest. Only 

 Itriotly trade advertlsliit; accepted. 



AdvertlBenients must rcaili uh liy .'i p. in.'l'uesday, 

 to Insure insertion in tin' issue ol that weelt. 



Entered as secoiiij class matter Pecember 3. 1897. 

 at the post-otlice at Chicago, HI., under the act of 

 March 3. 18TJ. 



This paper Is a member of the Chicago Trade 

 Press Association. 



INDEX TO ADVERTISERS, PAGE 126. 



CONTENTS. 



1.-. 

 i:i 

 1.-1 

 111 

 17 



IT 



IS 



lit 

 lit 



1'4 

 24 

 24 



The lleliiil II. .1 1.1 , . 



— li;iskel .111 I'eil.-i.il I :llii~. I 



Store I'l-oiit li Ml ioii> 



— 'J'iie Ni'W Kii'ilil,. Sliiii' lillii-.i ... 



— - .\ flower f.ir i:iieli .Month 



.\ I'.i^' l.il.\ I illii'^. I 



( 'liiea;.'o'.s i'iist .spiiim Slmw 



■I'll.' Trice of (;i:i-> 



I'fiinilia .Mahuoides i illii^. i 



State .Mil for I'lorieiiltiire 



.V Ilmise of llydiairiieas i illii^. i 



Koses- Uaiiililer IJose- 



— Sinitiiirf^t ill l)ii:;l;iiid 



- Ill Lieu of r.ridi' ainl .Maid 



— Trained Koses I iUus. i 



^Imperfect \V. K. Smith I'.iids 



Riisiiiess lliiiliarrassinenis 



Treatment of Treesias 



Hyacinths Doiii^: Toorly 



Aster Ueetles 



I'ariiuhar's Italian (oirdeii lillus. i 



Value of Itahlia ('iitlinf;s L\> 



Carnations .^ rnrnnila for 'I'hriiis 1!0 



— Tit for Tropa;;atinK 'M 



• - Sti;.'moiio.se anil fairy Kin;; 'Jti 



— Insect .Apparently Harmless 2(1 



— Sllgmonese 20 



— Iteterioralion of .Stuck 2(i 



— Disease Studies at I'rhaiia 20 



.\n Iiuliaua I'lant i illus. i 27 



Seasonable SMj.';,'estions Mariiueriie- 2S 



-- Itiitell Hullis fur Easter 2S 



— faster Lilies 2.S 



— .Made ii|i Lilies 2S 



-— KhiidiMlendions 2S 



— Lilv of the \ alley , . 2.S 



.\ House of Lilie.s i iUiis. i 2S 



Tiiruin;,' Waste to I'rolit i illus. i l';i 



• Jeraiiiuiiis --(ieraiiiiims for .Meiinuiiil l>a,\ ,. L'"J 



— <;eraiiiuiu StorU I'lants 2fi 



— Diseased folJii>;e :ilj 



— tjeraniuin l.e.ives 'lurn Iti'd :10 



Daisies for tin- (Jieenliiuise :'.<) 



.\nnual Lupines tor forcing; ."iit 



.Mrs. .las. \V. 1! e (portrait i oO 



Obituary ... :'.<> 



1,'hicatro :;2 



New Voriv -IT" 



Huston 4<» 



Koehester 42 



Philadelphia '»> 



S. .\. f. llireci'us .Meel ."i.'! 



Ladies' S. A. f ^4 



Chrysiintheinutii Smieiv .... . 7,i 



Washiiife'ton JJO 



St. Loui.s oS 



I incinnati 'i'i 



.\ll I'nheateil i ;reiidi"U>e «'■>< 



Seed Trade News 7U 



— The WJiile W.'Nli Ouioi, To 



— California Condilious 70 



— liullis ill Wasliingtoii Siao- 71 



- (tnioiis at Laredo i2 



— Cuthbertson in California 72 



— The Seed Sitiialiuu.^ 74 



-— Foreign l'otatoe.s for .Seed 7.-I 



Vegetable furcinj,'— forcinji Khuharh 70 



I'acitic tioast Iiepartmeiit — Lus ,\nj,'eli- TT 



— Tacoma. Wa.sh Ts 



— Portland, Ore 'i}> 



— San f rancisco "!• 



-Seattle, Wash 80 



.Nursery Ne\vs — Tin- .liiiie (uiiventlou Mi 



— .Mariow llros Uraiieliin;; ttut .^T 



— Season Open at Westrlie.ster sT 



Howlins •'^'^ 



Hatavia, N. Y ^'i 



.Mailison, N. J .■ ■ • • "•! 



Indianapolis I'ti 



SprinKUeld, Ohio . !i8 



I'rovidence. U. I '00 



Columbus, 102 



lireenhouse Heating 110 



L'tica, N. y 1-;'; 



Detroit, Mich 122 



rittsburgb 124 



SOCIETY OF AMEBICAN FLOBISTS. 



Incorporated by Act of Congress, March 4, 1901. 



Offlcers for 1012: President, R. Vincent, Jr., 

 White Marsh, Md.; rlce-presldent, August Poehl- 

 mann, Morton Grove, 111.; secretary, John Toang, 

 Bedford Hills, N. Y. ; treasurer, W. F. Easting, 

 BuCTalo, N. Y. 



Annual conveutlon, Chicago, 111., August 20 t6 

 23, 1912. 



Don't Forget: — 



€LThe ANNUAL SPECIAL EASTER 

 NUMBER will be out next week, March 

 28. 



CLa^st forms close at 5 p. m. Tuesday, 

 March 26. Don't delay or you'll miss it. 



Results bring advertising. 

 The Iteview brings results. 



It was a white St. Patrick's day — no 

 "wearing of tlic green" for nature. 



Dox't spell it 'Millies'' this Master. 

 One •'!'' between the " i "s ' ' is all that 

 is sanctioned by the best usage. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 Tiie Keview .^2, $3, or sometimes $5, in- 

 stead of the dollar-bill tiiat insures fifty- 

 two visits of tiie pajier. 



This 1i;is Iteen a haid wiiitci' on a good 

 nntny growers, but tiie first Imsiness fail- 

 ure to be laid to the severity of tiie sea- 

 son is tiiat of tlie Grand Hajtids Green- 

 lioiisc <<)., wiiicli went into tiio hands of 

 a iec('i\ef last week.- 



'i'iiKRi; ;ire t'om doiiblf itngc s|iit'ads in 

 this issue of 'I'lic i\*c\ lew. Wiieii tlie 

 retail llorists iiiiikc as goud use of the 

 papers that readi tiic public as tiie grow- 

 ers ami wholesalers do of The Review the 

 use of pl;iiits and cut flowers will be many 

 t iiiii's wliiit it now is. 



Till-, fail e.xliiltil ions of tiie .Xiiierican 

 Institute of tlie City of New York will 

 be held in the Berkeley Lyceum building, 

 lit and 21 West Forty-fourtli streets, as 

 follov.s: Dahlia, fruit and vegetable e.\- 

 hibition, Reittember 24 to 20; chrysan- 

 themum exhibition of the Atuerican In 

 stitute and the Chrysanthemum .Society 

 of America, November G to S. 



It once was thought of the sweet pea 

 that its niiirket usefulness as a cut flower 

 was limited because it would not ship 

 well, but at last week's show at Chicago 

 \Vm, Sim, of Cliftondale, Mass., staged 

 several vases of peas, 1,100 miles from 

 where they were grown, which stood up 

 in good shape for two days in an over- 

 heated room. That rather goes to show 

 That the flower has shipping qualities 

 only second to those of the Ehinebeck 

 violet, does it not? 



NOT THE "SPECIAL." 



No, valued reader, this is not the 

 Special Number of The Review — the 

 "Special" comes out ne.xt week — this 

 one is all in the day 's work. lUit it 

 contains 128 jiages and the white paper 

 used in printing the edition weiohed 

 !»,1.")2 jtouuds, or just a little less than 

 live tons. 



GENERAL BUSINESS GOOD. 



In a review of the general business 

 situation, jtublishcd -March IG, E. G. 

 Dun & Co. say: "Aside from the cli- 

 matic handicaits, trade generally dis- 

 closes large and well sustained volume. 

 The improving dovetopments find testi- 

 mony in heavy exchanges through the 

 Itaiiks, d(>ci'eas(>d insolvencies, increas- 

 ing demands upon the leading indus- 

 tries, and growing confidence in the 

 outlook. yiQ^^' business, as a whole, 

 equals expectation in most branches of 

 pro<hu'fiou. although seasonable activ- 

 ity in leading retail lines is hampered 

 by unsettled weather, aiul crop market- 

 ings again show deidine, owing to 

 storms throughout the west and block- 

 ailcil transportation." 



A HUNDRED DOLLARS TOO MUCH. 



One of the unfortunate features of 

 the use of the (dassified advertisements 

 ill The Review is that the orders often 

 overrun the advertiser's supply of 

 stock — in that case one -has to return a 

 lot of good money. 



Please discontinue my advorliseiiient of viiicas. 

 The lirst insertion cleaned nie up and I had to 

 I relurn nearly $100 liesides. I enclose 40 cents to 

 p;iy for the advertisement. It. K. White, San- 

 dusky, 0., March IC, 1912. 



Note that 40 cents was what it cost 

 this advertiser to clean up his surplus. 

 Would it be worth that much to you 

 to turn some batch of plants into cash? 

 Do it now. 



CHICAGO. 



The Great Central Market. 



liusiness improved slowly last week, 

 until Saturday, March IG proving much 

 the best day the market has enjoyed 

 since the advent of Lent. There was 

 some reduction in the supplies of stock, 

 many growers asserting that the heav- 

 iest part of the spring crop has been 

 cut, but in no department was the re- 

 duction in supplies sufficient to cause 

 any embarrassment in the filling of 

 orders; the improvement was rather in 

 the nature of less stock being jobbed 

 off; there was no pronounced advance 

 in the prices ])aid by the retailers. This 

 week opened with a good Monday busi- 

 ness, prices stiffening slightly, and 

 after the Sunday extra cut had been 

 disposed of the market was in condi- 

 tion for some advance in prices Tues- 

 <lay, but a belated blizzard Wednesday 

 gave the market another setback. 



If there is any item that is scarce it 

 is Beauties. Those of strictly first-class 

 i|uality are not abundant. Eastern 

 Beauties are again coming to this mar- 

 ket, indicating that the supply here is 

 not so large as in the enst, and that the 

 prices average higher. There is no 

 shortage of roses. Killarney and White 

 Killarney may be had in any grade, 

 some of the stems running to five feet. 

 Sales of these within the week have 

 been reported at 25 cents per flower. 

 The principal demand is for stock at 

 from ?> cents to 8 cents, and the longer 



