30 



The Widely Florists' Review. 



MiJtCH 28, 1912. 



setting for any color or kind of flow- 

 ers. For a picture box of flowers, lay 

 a frame of fruit boughs in bud or 

 bloom, or branches of tree catkins 

 around the edges of the box as though 

 the group of flowers were the picture 

 and the boughs were the frame. Make 

 frequent use of buds for Easter flower 

 arrangements. Another extra touch, 

 for the outside of the Easter box, may 

 be added by lacing a broad ribbon 

 lengthwise of the box lid and bringing 

 it around for a tie. Of course this will 

 call for an extra wrapping outside. 



Encourage the use of an appropriate 

 vase or jar with cut flowers, as a jar- 

 diniere or pot cover is used for a 

 plant. The flowers may be arranged 

 in the vase, if delivery is to be made 

 soon, and the purchaser may see just 

 the effect they will have. Lay vase and 

 flowers in the box and secure each in 

 place as already described. This ar- 

 rangement is valuable for patients in 

 hospitals, where it is often impossible 

 to find appropriate vases. 



Artistic Combinations "of Flowers. 



Here are some suggestive combina- 

 tions for Easter boxes of flowers: 



Azalea mollis with blue miniature 

 Dutch hyacinths and mignonette. 



Lining of bronze or purple pansies 

 with lilacs and Narcissus poeticus. 



Purple or lavender iris with gar- 

 denias. 



"Valley and genista. 



Violet-pink sweet peas with sprays 

 of pink rambler roses. 



Yellow tulips, violets and gardenias. 



Violet-colored cyclamens with cat- 

 tleyas, Farleyense and freesias. 



Box of American Beauties showered 

 with tiny bunches of single violets. 



Box of Easter lilies showered with 

 purple pansies. 



Marguerites, genistas, and white 

 sweet peas cut in long sprays with 

 foliage and tendrils. 



Cherry or peach blossoms with their 

 cousins the roses. 



Baby primulas with single violets. 



Bichmond roses and mignonette and 

 freesia. 



White spiraeas and lilacs. 



White carnations, genista and mig- 

 nonette. 



Scarlet carnations and marguerites. 



Enchantress carnations and white 

 iris. 



Violets, lilac-tinted cyclamens and 

 freesias. 



Marguerites and Bridesmaid roses. - 



Kaiserin roses, Narcissus incompar- 

 abilis and violets. 



Primula obconica, violet colored 

 sweet peas and valley^>« 



Peach blossoms, Ghatenay roses and 

 Spiraea Gladstone. ^^, 



Lilacs, pussy willows and violets. 



Calla lilies, purple Dutch hyacinths 

 and Boston ferns. 



An especially dainty box — freesias, 

 forget-me-nots and cream sweet peas. 



Violet crocus, valley and mignonette. 



Lilacs and lavender Dutch hyacinths, 

 showered with short-stemmed white 

 peas. T. 



THE FACULTY OF BEING READY. 



A Useful Faculty at Easter. 



There are some men who never seem 

 to be ready for anything, no matter 

 how much time they have had to pre- 

 pare, while there are others whom an 

 emergency seldom finds off their guard. 

 The differences in the two are readily 

 seen in a retail store at a holiday like 

 Easter. Now, I am not going to give 

 a lot of advice as to this. All I could 

 say has been better said by others. I 

 will simply ask readers: "To which of 

 the foregoing classes do you belong!" 

 and will endeavor to point out one or 



two things that will surely help at a 

 busy time. 



The most popular plant for Easter 

 is, of course, the Easter lily. Most 

 stores handle at least a couple of hun- 

 dreds of these, and the wrapping^ 

 should the weather be inclement, is a 

 serious job. 



Wrapping and Labeling. 



The retailer who grows his own stock 

 iM%, easily have at least two-thirds ol^ 

 the plants wrapped, with the number 

 of flowers penciled on the wrapper, thi; 

 day before. Orders can be rapidly filled 

 from these in most cases, though occa- 

 sionally a customer wants a certain 

 plant and will take no other. The only 

 course then is to let him or her havt' 

 it and wrap it specially. In many in 

 stances the grower from whom the re 

 tailer purchases his stock is so well 

 known for straight dealing that he can 

 be relied on to pack and number the 

 plants as has just been indicated, and 

 this will also bQ a time-saver. 



Never label plants or wrapped bas 

 kets on their side, but always on the 

 top, with a tied-on label. When the 

 adhesion label is used on the side and 

 several plants are placed together on 

 the floor of the store or in the wagon, 

 it is impossible to get at the label with- 

 out pushing the hand and arm down be- 

 tween the plants, often to their detri- 

 ment, to say nothing of the loss of time 

 involved. The label on top can be seen 

 at once and handled without pulling the 

 plant or basket about. 



About Early Orders. 



It is useless to request customers to 

 give their orders early unless you are 

 prepared to fill them early and fill them 

 right. The customer who is kept wait- 

 ing after being asked to order early is 

 not likely to give an early order next 

 time. All this class of orders should 



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<-■' •■' -Ant- Ki'^*l 



^"■A^^i^jii 



At the Left, Daffodils and Fusty Willows, with Scotch Heather at tlie Rigfib 



I'jii'i^ 



