•■■fiwjr- 



50 



The Weekly Florists^ Review* 



March 28, 1912. 



Index to Advertisers 



Page 68 



CONTENTS. 



Easter (lUus.) 27 



— Making Easter Protltable 27 



— Simplicity in Easter Baskets 28 



— Easter Baskets 28 



— Hints for Easter Boxes 29 



— The Faculty of Being Ready 30 



— Holiday System 31 



— Taking Advantage of Easter 32 



— Finish to Easter Plants 33 



— The Easter Illustrations (lllus.) 34 



The Glass Market 35 



Begonia Glory of Cincinnati 35 



Antirrhinums for Forcing 36 



Diseased Lilies 36 



The Easter Window (illus.) 37 



To Destroy Earthworms 37 



It Is a Trltonia 37 



Easter Display by Henry M. Burt, .TackBon. 



Mich, (lllus.) 37 



Seasonable Suggestions 38 



— Easter Preparations 38 



— Poinsettias 38 



— Achlmenes .38 



— Mahernia Odorata 38 



— Perennial Phlox 38 



— Gardenias .39 



— Pruning Hardy Climbers .39 



— Removing Winter Protection 39 



— Chrysanthemum Cuttings 39 



Notes on Gladioli 40 



— Wilting Before Packing 40 



— Ideals In Gladiolus Growing 40 



Boston Ivy 40 



Chr.vsanthemums 40 



— Mums In New Orleans 40 



— Thrlps on Cuttings 40 



Greenhouse Construction 41 



— The Modern Houses 41 



Carnations 41 



— Carnation Culture 41 



Cash Value (illus.) 43 



Boston Spring Show 43 



Roses 44 



— The Every-Day Work 44 



Hydrangeas. Ferns and Bulb Stock at Geo. A. 



Kuhl's (illus.) 44 



Asters at Irondequolt (illus. ) 45 



European Notes 45 



Cincinnati 45 



Boston 45 



New York Club's .Jubilee 46 



— The Silver Anniversary (illus.) 46 



New York 47 



King Opens Western Office 48 



H. G. Miller (portrait) 48 



St. Louis 48 



Rochester 48 



Obituary 49 



— Herman Maenner (portrait) 49 



— Patrick McKenna 49 



— Fred Weber 49 



— Mrs. Albert F. Vlck 49 



Date of Easter 50 



How Classified Ads Pay 50 



Chicago .50 



Philadelphia 60 



Washington. D. C 62 



Rock Island. Ill 66 



St. Paul, Minn 72 



Detroit 74 



Steamer Sallines 18 



Pacific Coast Department 80 



— Los Angeles. Cal 80 



— Portland. Ore 82 



— San Francisco 82 



— Tacoma Florists at Seattle (lllus.) 86 



— Seattle, Wash 86 



The Trdde In Great Britain 87 



Seed Trade News 88 



— Mean Temperatures 90 



— The Season at Lomnoc, Cal 90 



— Los Angeles Seed Notes 94 



— Commerce In Seeds 96 



— Bulbs In South of France 96 



— Catalogues Received 98 



— Our Future Dutch Gardens 99 



Vegetable Forcing 100 



— Stunted Lettuce Plants 100 



Nursery News 106 



— Big Peach Crop In Georein 106 



— Fighting the Tree Moths 106 



New Orleans 108 



EvansvlUe. Ind 110 



Milwaukee 112 



Indianapolis 114 



Pittsburgh 116 



National Flower Show 118 



Bowling 120 



— At Milwaukee 120 



— At Buffalo 120 



— At Chicago 120 



Gardeners' Association 122 



The Sphagnum Situation 122 



Amherst, Mass 124 



American Gladiolus Society 126 



Society of American Florists 126 



Providence, R. I l^S 



Greenhouse Heating 134 



— Size of Smokestack 134 



— Quantity of F^iel 1 34 



— Heat for Coldframes ].36 



— Heat for Tomato Beds 1 38 



— Stock Frozen In Greenhouse 140 



Lancaster, Pa 144 



Bordeaux Clogs the Sprayer 146 



Saving Aster Seed 146 



Surface Soil Is Green 146 



Correct Your Lists 148 



Scorched Foliage 150 



Glazing 1.52 



Sunburnt Palm Foliage 154 



News Notes 156 



THE FLORISTS' REVIEW 



Q. Ifc GRANT, Editos and Mamagib. 



PCBUSHKE AVBBY THUE8DAY BY 



THE FLORISTS' PUBLI8HINO CO. 



680>5eO Caxton BaUdlnSf 



60B South Dearborn St., CbloaKo. 



Tklspbone, Habeison 5429. 



bxalbtkbed gablx asdrk8b, flobvixw, obioaoo 



New York Office: 



1310 Forty-Ninth St Brooklyn. N. Y. 



XxLiBPHONK, 2632 W. Borough f ark. 

 J.Austin Shaw, Mamagkb. 



Snbocrlptlon price, tl.00 a year. To Canada, $2.00 

 To Europe. t2JS0. 



AdvertlBinr rates quoted upon request. Only 

 ■trictly trade advertlalngr accepted. 



AdvertlBementB must reach us by 6 p. m. Tueaday, 

 to Insure insertion in the issue of tliat week. 



Entered as second class matter December 8. 1897, 

 at the post-olfice at Chicago, IU„ under tlie act of 

 March 8, 1879. ^ ^^ ^^. „^^ 



Tliis paper Is a member of the Clilcaco Trade 

 Press Association. 



800IETT OF AXZBIOAir ZXOaiSTfl. 



Incorporated by Act of Congress, March 4, 1801. 



Officers for 1912: President, a. Vincent, Jr., 

 White Marsh, Md.; rice-president, Aagost Poehl- 

 mann, Morton OroTe, 111.; secretary, John Tonne, 

 Bedford HlUs, N. Y.; treasorer. w. F. Kastlnf, 

 Baffalo, N. I. 



Annual conrention, Chicago, ni., Angnst 90 t6 

 28, 1912. 



Results bring advertising. 

 The Review brings results. 



The Alabama shippers say wild smilax 

 is extremely hard to get this season, and 

 that orders exceed the supply. The sea- 

 son for huckleberry foliage will open in a 

 few days. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The outlook for a protracted tie-up in 

 the coal fields is not so dark as it was, 

 but some of the big growers, and many 

 of the small ones, who believe it is bet- 

 ter to be safe than sorry, have laid in 

 a stock of fuel to carry them until next 

 autumn. Mining will cease next Sunday. 

 The suspension in western bituminous 

 fields probably will be brief, but an ad- 

 justment in the east is not yet in sight. 



Just because so many readers have in- 

 terested themselves in the steady increase 

 in the quantity of white paper consumed 

 in printing The Review, we stop the 

 presses to remark that the stock used for 

 this issue weighs 12,542 pounds, or a lit- 

 tle more than six and one-quarter tons. 

 If the sheets of paper had been laid down 

 side by side the area covered would have 

 been 666,291 square feet, or almost ex- 

 actly fifteen and one-fourth acres. Or, 

 if the pages, each 8%xl2 inches, were 

 laid side by side they would make a strip 

 one foot wide 240 miles, 1,600 feet eight 

 inches long. 



The methods of merchandising cut 

 flowers are changing, and they will 

 change still more, in spite of the not ex- 

 traordinary reluctance of the retail 

 branch of the trade to grapple with the 

 new conditions. One should not ,iump to 

 the conclusion, just because wholesale 

 markets have been depressed of late, that 

 the business has gone to the demnition 

 bow-wows. Not at all. This always has 

 been a business of ups and downs. But 

 there now is so much stock, ten months in 

 the year, that the older methods of dis- 

 i tribution must give way to methods more 

 / elastic and hence more effective. 



Azaleas for Easter are pretty closely 

 sold up at most of the plant growing 

 centers. 



Conditions are reversed; there aro 

 more Help Wanted than Situation 

 Wanted advertisements. 



There is much complaint as to the 

 quality of the spiraeas this season. The 

 trouble is laid to the hot, dry summer 

 of 1911. 



The railroads have decided that 2 cents 

 per mile is to be the minimum rate to 

 Chicago conventions this summer, except 

 where the tourist rates can be used. 



DATE OF EASTES. 



The date of Easter in 1913 is fifteen 

 days earlier than in 1912, and twenty 

 four days earlier than in 1911. Not 

 until 1915 does it come so early again. 

 Here are the dates of Easter for ten 

 years: 



1912 April 7 



1913 March 2;! 



1914 April 12 



1915 April 4 



1916 April 23 



1917 April 8 



1918 March 31 



1919 April 20 



1920 April 4 



1921 March 27 



HOW CLASSIFIED ADS PAY 



For the grower who has a moderate 

 quantity of surplus stock the classified 

 advertisements in The Review offer an 

 effective means of turning the surplus 

 into cash, and the cost usually is trifl- 

 ing in comparison with the results ob 

 tained. 



Under date of March 23, Zieger & 

 Sons, Philadelphia, report having sold 

 5,000 vincas through a classified adver 

 tisement. They were offered at $80 a 

 thousand, so the sales totaled $400. The 

 cost of the advertisement was $4.20, 

 just about one per cent. 



Also under date of March 23, Myers 

 & Co., Bluffton, Ind., report having 

 sold or exchanged over 10,000 geranium 

 plants through the use of classified ad- 

 vertisements, which cost $3.70. 



CHICAGO. 



The Oreat Central Market. 



As is usual with Lent, demand is 

 improving as time passes and the lat 

 ter part of last week found the mar- 

 ket doing a quite fair volume of busi 

 ness, pretty closely up to last year, 

 if not fully equal to what was being 

 done then. Supplies have shorteneil. 

 There has been no scarcity, but re 

 duced receipts and increased demand 

 have given a better average, because 

 there was less stock to sell at jot' 

 lot prices. The weather has been un 

 seasonably cold and this has been m 

 restraining factor, both on supply and 

 demand. The present week opened 

 with fair prospect. 



Beauties are neither abundant no' 

 of fine quality. A few first-class flow 

 ers are being cut, but not many. Tht' 

 demand for Beauties, however, has 

 been light for weeks. There are 

 enough good ones to go around. K'J 

 larneys are excellent. The supply i'^ 

 not quite so heavy as it has been, 

 but the reduction has not resulted in 

 anything more than a slight stiffen 

 ing in prices. The medium grades are 



