April 4, 1912. 



The Weekly Florists' Review* 



9 



the cut flower dispJay case and the 

 selling space, the other H. A. Fisher's 

 private desk. 



COMMUNITY ADVERTISING. 



Of late the newspapers have taken to 

 working up special pages of advertising 

 regarding one department of trade or 

 another. The plan has been for the 

 paper to provide a story, perhaps for 

 the center of a page, and for the so- 

 licitors to sell the spaces around the 

 story to those who were interested in 

 the special subject to which the page 

 was devoted'. A Detroit society journal 

 last week published such a page in the 

 interest of the Easter flower business. 

 The page is photographically reproduced 

 in the accompanying illustration. The 

 two center columns at the top carried 

 "an appreciation of the florists of De- 

 troit," which was as follows: 



' ' Had Dame Nature been endowed 

 with power and authority to designat'^- 

 those who should act as her special 

 representatives in the placing of her 

 beautiful flowers and greens in the homes 

 of the people of Detroit, it seems that 

 she could have done no better than 

 name the very persons who are today 

 engaged in this delightful business in 

 Detroit. 



"It requires more than the cold, dis- 

 criminating business sense to be a truly 

 successful florist. Coupled with this 

 there must be an enduring appreciation 

 of the sublime mission of the bud, the 

 blossom and the bloom — a spirit of co- 

 operation with Nature in bringing the 

 benign influence of the beautiful and 

 the fragrant to bear on the busy men 

 and women of this day. 



"This spirit seems to pervade the 

 flower shops of Detroit. Little bowers 

 of })eauty — delightful havens of rest — 

 they breathe little of the air of com- 

 mercialism, but turn one's first thoughts 

 to the simple grandeur of the works of 

 Nature. 



' ' The florists of Detroit have done 

 much to extend the influence of the 

 flower and the green, not only by giving 

 them homes of architectural attractive- 

 ness, delivery cars of extreme elegance 

 and other physical appointments of mer- 

 it and great value, but also by point- 

 ing out to us the gladsome message 

 the flower carries to the sick room, to 

 the dining table, to the marriage cere- 

 mony, to the friend — and the message 

 of sublime sweetness it conveys to the 

 world on Easter morn. 



' ' The florists of Detroit have pros- 

 pered. They have added to their mate- 

 rial possessions because they have taught 

 well the lesson of the beautiful. They 

 have prospered because not only Dame 

 Nature's handiwork is constantly find- 

 ing new admirers, new worshipers, but 

 because they, too, are appreciated. 

 Theirs is a delightful calling. They 

 justly deserve the reward it carries 

 with it." 



EUROPEAN NOTES. 



Blushing Bride, a fine blush pink 

 form of Azalea Indica, with semi- 

 double flowers, three and one-half 

 inches in diameter, exhibited by James 

 Veitch & Sons, Ltd., London, received 

 an award of merit from the Royal Hor- 

 ticultural Society. On the same day 

 similar awards were made to Rhodo- 

 dendron Cornubia, with reddish crim- 

 son flowers, from R. Gill & Sons, Fal- 

 mouth, and to Pteris Parkeri, a fern of 

 great promise for market purposes. 



DBTROIT iATUKOAY HtOHT 



'^HA T Sweeter Menage can he carried to the Horrx on Easter Mom than the Sublime 

 Sentiment ipolfen by the Beautiful Flowers and Greens which Dame 

 Nature has supplied so Bountifully this Season. 



K OaATIOT AVI 



The FloriUs of Dtinil 



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•TU A-* U CM^r K««*r. 



(yhoiccNovflties in 

 Flowers for Foster 



Fcccerit' Floral Shop 



114 P*r»«r St/*** 



Easter Display 



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PATERSON'S 



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Rlghl in Year Ntitltliorliotd 



M. C. HALEY 



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Eastertide 

 Floral Offerings 



la BcantiliJ Flowcriaf PluU 

 mA Dainty Spriof FUwcrt 



AWArr YOCK EARLY INSPiCTION 



Km*» LMm. TiM** •t'm R-hi (»*• >hM* .k^ 



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W. R BROWN 



«• WOOUWAKU AVSMUK 



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^E have )usi come buck to the old 

 stand and hope you approve of 

 it Help us enjoy our new home. 



The L Bemb Floral Co 



WW r\Tt.:'Vi-l)i 



PiMtt 111 flittri In Ewtif 



TIm FlowOT Shop 



Sptcial SI. 00 Sox Cul Fhum 



CAREY&FELL 



Tk« ri»»«r Mas 

 »♦# All in li C«tfa« 



Page of a Detroit Newspaper Devoted to Flowers and Florists. 



after the style of Pteris serrulata; the 

 habit is good, and the fronds broad and 

 of good substance; exhibited by J. J. 

 Parker, Rose Nursery, AVhetstone. 



The gold medals for trade competi- 

 tors presented by the Dutch Bulb Grow- 

 ers ' Association to the Royal Horti- 

 cultural Society of England, for collec- 

 tions of hyacinths, were both awarded 

 to R. & G. Cuthbert, Southgate, March 

 o, one for a collection of lOU hyacinths 

 in twenty named varieties, the other 

 for twelve named varieties, comprising 

 La Victoire, Jacques, Corregio, Scho- 

 tel, Linnaeus, Ivanhoe, City of Haar- 

 lem, Mrs. Plimsell, King Menelik, 

 Queen of the Pinks, King of the Blues 

 and Perle Brilliante. 



Carnations have predominated at 

 recent shows of the R. H. S. W. E. 

 Wallace, Eaton Bray, eclipsed all 

 former exhibits, but Stuart Low & Co., 

 AUwood Bros., H. Burnett, C. Engel- 

 mann. Young & Co. and others have 

 also come out strong. 



The National Dahlia Society held a 

 conference in London, March 8. J. B. 

 Riding, a well known trade grower of 



dahlias, contributed an aljle paper on 

 ' ' Decorative, I'eony-flowered and Col- 

 larette Dahlias.'' He singled out 

 (Jeisha and Liberty as ideal flowers of 

 the peony-flowered section. In sjteak- 

 ing of collarettes, he said that we have 

 two distinct tyjjes — the round flowers 

 with slightly recurving florets, which 

 are of French origin, and those of the 

 pointed type or star like form, which 

 hail from the Fatherland. There are 

 two distinct collars — the close fitting, 

 as seen in Maurice Rivoire, and the 

 large, loose collar, as in Baronne Roths- 

 child. He favored the round flowers, 

 on account of their greater substance. 



Tt is reported here that the countess 

 of Warwick is leaving for America on 

 a lecture tour of forty lectures, at 

 $1,.500 per lecture. One of her subjects 

 is "Horticulture as a Profession for 

 Women. ' ' She was the founder of a 

 horticultural college for women at 

 Studley, Warwickshire, England, which 

 is run on commercial lines. The produce 

 of the gardens and greenhouses, the 

 honey, fruit, preserves, etc., bear a good 

 reputation in English households. 



Bee. 



