18 



The Weekly Florists^ Review. 



Apbil 4. 1912. 



THE FLORISTS' REVffiW 



G. L. GRANT, Editos and Mamaqib. 



PUBUSBEB IVBBT THUKSDAT BT 



The FLORISTS' PVIBLISHINQ CO. 



580-560 Caxton BuildlnK, 



d08 Sonth Dearborn St., Chicago. 



Tklkphonb, Haeeison 5429. 



•balbtxbko cablx asdbkss, flobvocw, chioaoo 



New Yoek Office: 



1310 Forty-Ninth St Brooklyn. N. Y. 



XSLEPHONB, 2632 W. Borough Fark. 

 J.Austin Shaw, Manaqeb. 



Sabscrlptlon price, 11.00 a year. To Canada. $2.00 

 To Europe, |2JS0. 



AdvertlBln? rates quoted upon request. Only 

 ■trlctly trade adyertlsln? accepted. 



Adyertlsements must reach us by 5 p. m. Tuesday. 

 to Insure insertion In the issue of ttiat week. 



Entered as second class matter December S, 1897, 

 at the poet-office at Chicairo, lU.. under the act of 

 March 3. 1819. 



Tills paper is a member of the Olilcaco TiadA 

 Press Association. 



CONTENTS. 



The Retail Florist 7 



— A Spring Window (Ulus.) 7 



— Efficiency 7 



— Fisher's New Store (lllus.) 8 



— Community Advertising (lllus. ) 9 



European Notes 9 



Soils: What They Contain and Do 10 



— A Rose Grower's Notes 10 



Alfred Burton (portrait) 11 



Palmer Sues New York State 11 



Seasonable Suggestions 12 



— Gladioli 12 



— Hydrangeas ■ 12 



— Memorial Day Bench Crops 12 



— Caladium Esculentum 12 



— Cllvias 12 



— Left-over Azaleas 12 



Mr. Doogue on Lawns 12 



— The Care of Lawns 12 



The Madison Rose (illus. ) 13 



Asters 13 



Society of American Florists 13 



St. Louis 14 



Rupp's Residence (illus.) 14 



Howard & Smith's New Auto (illus.) 15 



Boston 15 



American . Gladiolus Society 16 



Washington 16 



Obituary 16 



— Emll O. Borrmann 16 



— Michael Smith 16 



News, Notes and Comments 17 



No Fable 18 



It Finds the Buyers 18 



Chicago 18 



Society of American Florists 26 



Philadelphia 26 



Hardy Herbaceous Borders 32 



Detroit 34 



New York 35 



Steamer Sailings 40 



Seed Trade News 42 



— Adulterated Seed Bill 42 



— New Rochester Corporations 44 



— California Conditions 44 



— Buckbee Has His Way 44 



— Seed Store Publicity 44 



— Catalogues Received 4tf 



Christmas Tree Industry 48 



Vegetable Forcing 49 



— Hotbed for Sweet Potatoes 49 



Pacific Coast Department 60 



— Los Angeles, Cal 60 



— Ooldendale, Wash 64 



— Nurseries at Riverside, Cal 64 



Rochester. N. Y 68 



Nursery News 64 



— Horticultural Imports 64 



— Propagating Evergreens 64 



Oyster Bay, N. Y 70 



Baltimore 72 



Tarrytown, N. Y 72 



Denver 74 



Davenport, la 76 



Campanula Medium 89 



Split Ulles 89 



Greenhouse Heating ■ 90 



— Greenhouse and Residence 90 



— The Water Bolls Over 90 



— Steam for Three Houses 92 



Cincinnati 94 



Brampton, Ont 96 



Bowling 98 



— At Milwaukee 98 



— At Buffalo 98 



— At Chicago 98 



Pittsburgh 100 



May wood, 111 100 



Schenectady, N. Y. — The new flower 

 store of Charles Limmer, at 150 Bar- 

 rett street, has been opened for busi- 

 ness. The building has undergone ex- 

 tensive alterations and is now excel- 

 lently adapted for its purpose. 



800I£TT or AKE&IOAV XXOSISTa, 



Incorporated by Act of CongreM, March 4, 1901. 



Officers for 1912: President, B. Vincent, Jr., 

 Whits Marsh, Md. ; vice-president, Aagnst Postal- 

 maim, Morton Orove, 111.; secretaiT, John Tooag, 

 Bedford HiUs, N. Y.; trsasorer, W. T. Kastlng, 

 BufTalo, N. Y. 



Annual convention, Oblcago, 111.. Ancost 10 tA 

 23, 1912. 



Index to Advertisers 



Page 102 



RESULTS. 



We give them. You get them. 



We both have them. 



It is stated that the Waban Bose Con- 

 servatories, Natick, Mass., have decided 

 to disseminate their new rose, Mrs. Kus- 

 sell, next season. 



The Massachusetts Horticultural So- 

 ciety has issued a pamphlet giving the 

 schedules of all the shows for the year 

 1912, eleven in number. 



The florist who writes on plain paper 

 is like the one who declines to talk to the 

 representatives of Dun and Bradstreet — 

 he stands in his own light. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



It is proposed that the Illinois State 

 Florists ' Association meet at Rock Island 

 next year at the same date that the Iowa 

 State Florists' Association meets across 

 the river in Davenport. 



In spite of repeated statements that 

 no attention can be paid to anonymous 

 inquiries, they are of almost daily re- 

 ceipt. AH inquiries that bear the full 

 name and address of the writer are given 

 prompt attention, but it is a waste of 

 time to send questions unsigned. 



One of the signs of the commercial 

 awakening of the south is the increased 

 quantities of galax that are reaching the 

 market. The prevailing low jobbing 

 prices are not due to any decrease in the 

 consumption of galax, but to an increase 

 in the quantity picked by the moun- 

 taineers. 



One of the special features of the ex- 

 hibition of the National Sweet Pea 

 Society, to be held at Boston July 13 

 and 14, which is attracting much atten- 

 tion is the proposed display by school chil- 

 dren. A leaflet has been issued showing 

 the schedule of some twenty-four classes 

 open only to school children, and carry- 

 ing simple suggestions for the successful 

 growing of sweet peas. Harry A. Bun- 

 yard, secretary, 342 West Fourteenth 

 street, New York city, has distributed a 

 large number of these through school 

 superintendents in Boston and vicinity 

 and an interesting exhibition is antici- 

 pated. Seed stores note a considerable 

 call for seeds because of these school 

 children's prizes. 



NO FABLE. 



* * Very soon after I became associated 

 with the old Morning News, I made the 

 discovery," says George Ade of fable 

 fame, "that if you want to make a 

 real impression on a big and indif- 

 ferent public, you must hit forty-two 

 times in the same place." 



This is no fable, but it points a moral: 

 Use The Review and hit your public 

 fifty-two times in the same place— once 

 a week for a year. ■ 



Correspondents are urged to mall 

 Ea£ter trade reports not later than Mon- 

 day, April 8, so that they may be pub- 

 lished as news rather than as ancient 

 history. 



IT FINDS THE BXTYEBS. 



The season of the year now is ap- 

 proaching when the Classified Depart- 

 ment of The Review runs heaviest, in 

 spite of the promptness with which 

 those who have only moderate quan- 

 tities of stock sell out. Like this: 



Please discontinue our advertisement of Dra- 

 caena terminalis and poinsettlas, as we are sold 

 out. We have had orders from as far as Washing- 

 ton, Oregon and California. The Review certainly 

 "finds the buyers, no matter where they are." — 

 Avenue Floral Co., New Orleans, La., March 28. 

 1912. 



CHICAGO. 



The Great Central Market. 



March ended much better than it 

 began, but the improvement in busi- 

 ness was not enough to put the market 

 on anything better than the normal 

 level for the week preceding what al- 

 ways has been called the greatest 

 flower festival of the year. April 

 started well, but the Easter business 

 had not begun when this issue of Tho 

 Review went to press. Prices were 

 firming up. There was no shortage of 

 anything except, possibly, single vio- 

 lets, and the strength of the market 

 was rather anticipatory than because 

 of any exceptional demand in the first 

 three days of the week. 



While a few Easter orders went out 

 April 3, the real Easter business does 

 not begin until April 4, with April 5 

 as the big day for shipping and April 

 6 the big day locally. Monday morn- 

 ing's mail brought a big run of orders, 

 but it is noticed' that year by year 

 Easter orders are later and later in 

 reaching the wholesalers. One explan- 

 ation of this is that the out-of-town 

 buyers have confidence that there will 

 hereafter be plenty of stock in this 

 market to meet any ordinary Easter 

 demand, so that the protection of early 

 ordering is no longer necessary. An- 

 other explanation is that the retailers 

 prefer first to push their plants, tak- 

 ing 4iold of the cut flowers in earnest 

 only after the pot stock has been 

 cleaned up. It was the general report 

 that orders on file April 1 were not so 

 numerous as they usually have been on 

 the Monday preceding Easter, but quite 

 a number of the wholesalers stated that 

 such customers as had been heard from 

 had ordered larger quantities of stock 

 than ever before. The general impres- 

 sion is that the business will come with 

 a tremendous rush the last three days 

 of the week. 



Single violets have pretty nearly 

 reached the end of their season and 

 there ma^ not be enough to fill the 

 orders this week. Doubles are abund- 

 ant. Cattleyas also are on the short 

 side. If anything else is scarce its ab- 

 sence has not been noted. Beauties have 

 been coming in much more plentifully 

 and of improved quality in the last few 

 days. Other roses have been, and are, 

 in good supply and of fine quality. Pos- 

 sibly there is no special Easter crop 

 right at its height, a» has been seen 

 at some other Easters, but there prom- 

 ises to be enough roses for all who 

 are willing to pay a fair price. Stock 

 has been so cheap the last few weeks 



