16 



The Weekly Florists' Review. 



Apbil 11, 1912. 



steamships 1,252 cases of nursery stock. 

 These filled thirty-six carloads, thirty 

 of _whieh went to one firm. April 8 the 

 steiamer Vaderland brought them 1,390 

 bay trees as a first consignment. 



Congratulations are being given Mr. 

 an<l Mrs. Charles Schenck on the ad- 

 vent of a son and heir. 



The Fort Greene flower store, at 759 

 Fulton street, Brooklyn, is a new en- 

 terprise, opened Easter week, with 

 Clarence Saltford at the helm. 



M. Kakuda, of the Yokohama Nurs- 

 ery Co., is home from his .coast-to-coast 

 trip, finding the outlook encouraging 

 wherever he called. 



Mr. Logan, formerly superintendent 

 for Whitelaw Beid, celebrated his sev- 

 enty-first birthday Good Friday. 



L. W. Kervan will return from his 

 Florida sojourn about May 1. 



President Manda, of the Florists' 

 Club, has only now sprung a surprise 

 on his friends by the announcement of 

 his marriage March 6. His bride was 

 Mrs. Mary Esch. 



A midnight call on the retail florists 

 Saturday found every store looking as 

 if a cyclone had struck it. 



At Brown's, on upper Broadway, the 

 big window was made attractive, not- 

 withstanding an accidental break, but 

 within the show was most artistic 

 knd the plant combinations original. 

 "Best Easter I've ever known," was 

 his greeting. David Clarke's Sons 

 did a tremendous trade. Fourteen 

 churches were decorated. At Max 

 Schling's a host of helpers were em- 

 ployed. Orders averaged larger and 

 were more numerous than ever. Over 

 at Stumpp's, on Fifth avenue, the 

 same conditions prevailed. An azalea 

 priced at $200 was one of exhibits 

 here. Down at Myer's, on Madison 

 avenue, there was nothing left at mid- 

 night and up at Nugent 's, on the same 

 avenue, and in his store on West Twen- 

 ty-eighth street, the clean-up was com- 

 plete. At Bunyard's, at Forty-eighth 

 street and Madison avenue, the in- 

 crease over last year was said to be 

 phenomenal. At McConnell's, on Fifth 

 avenue, the veteran was contented, for 

 there was nothing in his big store or 

 its branches left unsold. Chas. A. Dards 

 did an enormous business at both his 

 big stores. His 1)asket combinations 

 won especial notice. W. S. Lee. at the 

 Hippodrome building, had an immense 

 audience daily to view his window dec- 

 orations and sales were immense. M. 

 A. Bowe had a branch on Thirty-fourth 

 street, near the Waldorf, that was 

 emptied several times, and Easter with 

 him was ahead of expectations. At 

 Thomas Young's, on Fifth avenue, the 

 sales wore ahead of any other year. 

 At Wadley & Smythe 's the record* was 

 beyond all previous seasons. 



In Brooklyn Robert G. Wilson never 

 had so gorgeous a display in his green- 

 houses on Gates avenue, and his l)ig 

 store on Fulton street and Greene ave- 

 nue. Business was far in advance of 

 any year in his history. Hugo .Tahn 

 also made a record Easter and has 

 many spring weddings booked. In fact, 

 this is the case with the leading re 

 tailers in both cities and a lively sea 

 son for all the prominent flower iner 

 chants is assured. 



J. Austin Shaw. 



WASHINGTON. 



The Market. 



John A. Payne, representing the 

 Foley Mfg. Co., of Chicago, has moved 

 his office to 1002-1004 St. James build 

 ing, 1133 Broadway. 



With the temperature hovering 

 around 80 degrees, the sun shining and 

 everybody in a good humor, the local 

 trade reaped a harvest April 6, Sales 

 of potted plants and cut flowers were 

 so heavy that several of the stores, re- 

 gardless of extra help, found it impos- 

 sible to make deliveries. Fred H, 

 Kramer, with two stores and a stall in 

 the Center Market, received so many 

 telephone orders that he was forced to 

 shut off the switchboard in the F street 

 store. He had a small army of bicycle 

 boys covering the city. While some of 

 the stores had a great many lilies left 

 over, such firms as George H. Cooke, J. 

 H. Small & Sons, and the Washington 

 Florists Co. found it difficult to find 

 enough first class plants to meet the de- 

 mand. Azaleas, lilacs, rhododendrons 

 and hydrangeas met with a good sale. 

 Wistaria also was in some demand. In 

 the cut flowers, daffodils and tulips 

 were the leaders; violets were too high 

 for the ordinary person's pocketbook. 

 Sweet peas retailed in large quantities, 

 as did white carnations and white 

 roses. George Cooke had some of the 

 handsomest Pink Pearl rhododendrons 

 to be found in this section of the coun- 

 try and the azaleas of J. H. Small & 

 Sons as well as their hydrangeas, 

 brought forth considerable praise. Gude 

 Bros.' lilies were extra well done. 



Great inroads were, however, made 

 this year in the business by the activ- 

 ity of the department and grocery 

 stores, which went into the plant busi- 

 ness on a large scale. One firm offered 

 lilies at 9 cents and sold large quanti- 

 ties. S. Kann Sons & Co., a depart- 

 ment store, offered potted lilies with 

 four and even six blooms in a jardi- 

 niere for 59 cents and Goldenberg 's, an- 

 other department store, got 59 cents per 

 plant regardless of blossoms or buds. 

 The i)eddlers, too, were a source of 

 much annoyance. Italians, Greeks and 

 negroes congregated in large numbers 

 in the market and shopping districts, 

 often offering their wares right in front 

 of the legitimate flower stores. This 

 matter will be brought to the atten- 

 tion of the mercantile organizations 

 with a view to its elimination. But, 

 taking it all in all, every florist in town 



j is happy over the results of the Easter 



j business. 



Various Notes. 



I Otto C. Bauer, manager of the Wash- 

 ington Florists' Co., has been drawn for 

 duty on the April grand jury, which 

 will keep him busy for the coming 

 threo months. 



The April meeting of the Florists " 

 Club has been postponed and such busi- 

 ness as should have come up April 2 

 will l)e handled in May. The members 

 were so busy that when the meeting 

 was called to order, the attendance was 

 too small to warrant the handling of 

 any weighty matters. After adjourn 

 nient those present started out to make 

 Kaster calls. Many stores were visited 

 and the reception received at each 

 showed that the formation of the dub 

 has done away with whatever jealousy 

 had previously been apparent. 



Fred H. Kramer is cutting some 

 Richmonds which combine good foliage 

 and color with size of bloom. 



The Mrs. Taft roses grown by the 

 Washington Florists Co. are meeting 

 with much favor. 



Every plant which leaves the store 

 of George H. Cooke has attached to it 

 a neat card bearing the phrase. 

 ' ' Please give me a drink. ' ' The card 

 shows attention and thoughtfulness on 

 the part of not only the donor but of 

 the florist and has done much to in- 

 crease Mr. Cooke's popularity with his 

 trade. C. L. L. 



PITTSBUEOH, PA. 



The Market. 



The trade is busy congratulating each 

 other on the fact that last Thursday, 

 Friday and Saturday were ideal days. 

 One could not have had better if they 

 had the ordering of them and business 

 was up to every expectation. Every- 

 thing cleaned up, although Sunday it 

 rained and blew a hurricane all day 

 long. 



Stock in general was good; there 

 were some shaky violets, but that was 

 expected. Many of the lilies were short, 

 but everything else was good. There 

 were immense quantities of bulb stock, 

 which cleaned up at some price, but 

 when will growers learn that the regu- 

 lar trade does not want tulips for 

 Easter? 



The retailers are tired but happy, 

 and all have done well; cleaned up 

 nicely on cut flowers and had a phe- 

 nomenal sale of plants. I am ashamed 

 to quote their ' ' best ever, ' ' but I think 

 it is a fact. 



Various Notes. 



Mrs. E. A. Williams had one of the 

 finest collections of baskets and vases 

 of plants ever seen in this city and 

 she disposed of them all by Friday 

 night and had nothing to interfere with 

 her cut flower business Saturday. 



Randolph & McClements had their 

 two stores filled with some of the hand- 

 somest plants of all kinds and their 

 trade in these was so great that one 

 could scarcely believe it possible that 

 there would be any room for cut flow- 

 ers, but there was no falling off in that 

 line. 



G. P. Weaklen is modest. He says he 

 is satisfied, as he sold everything he 

 had, both plants and cut flowers, and 

 could not have done more without more 

 room and more help, and that he does 

 not want it all. 



The Zieger Co. was right up to date 

 with everything that belongs to Easter 

 and reports a satisfactory trade. 



H. L. Blind & Bros, had some fine 

 azaleas and report a good Easter. 



Ray Dashbach says his first Easter 

 exceeded his expectations. 



Ernest Ludwig, of the E. C. Ludwig 

 Co., says the only trouble was that the 

 days were too long for selling, leaving 

 not enough time to fill all the orders at 

 night. 



The .John Bader Co. sold everything 

 that had any sign of a bloom and 

 started Monday morning to get Decora- 

 tion day stock in shape. 



.Toe Gotti. of the Cut Flower Co.. 

 buried his father last Thursday and 

 has the sympathy of his friends. 



The illustrated lecture to be given to 

 the Florists' Club next Monday night, 

 by Dr. John A. Brashear, assisted by 

 Dr. Harry T. Hower, is attracting a 

 good deal of attention and will be one 

 of the social features for the trade in 

 this vicinity. Any of the readers of 

 The Review who can come are invited. 



The rain Sunday interfered to a great 

 extent with the flower shows in the 

 park conservatories. There were crowds 



