18 



The Weekly Florists' Review. 



Apbil 11, 1912. 



MILWAUKEE. 



The Market. 



Those called upon Easter morniug 

 unanimously agree that this year's 

 Easter trade was fine indeed. The 

 weather was ideal and there was plenty 

 of good stock, both cut flowers and 

 pot plants, to make selecting and filling 

 orders an easy task. There never was 

 a finer supply of high grade roses. 

 Beauties, carnations and other season- 

 able stock, while in pot plants there 

 was a great variety, both in color and 

 sizes. The only scarce article Easter 

 Sunday was lily of the valley. 



Shipping trade, which commenced the 

 fore part of ^e week, was brisk and 

 favorable weather conditions helped to 

 hustle stock off in quick order. Never 

 before did the local retailers display 

 their stock to better advantage, for the 

 windows showed what can be done if 

 a little good judgment is used. 



Various Notes. 



Richard Lietz, on Fond du Lac ave- 

 nue, replaced his old auto with a first- 

 class delivering car, which is a credit 

 to both Mr. Lietz and the florists in 

 general. He reports a fine Easter trade 

 and wonders what he would have done 

 without the new car. 



The M. A. McKenney Co. is one of 

 the few firms that had their potted 

 plants for the holidays picked out long 

 before some even think about it. Proof 

 of this forethought was shown in their 

 salesrooms, which were filled with 

 blooming plants of only high grade 

 which, with the cut flower trade, were 

 reported as selling satisfactorily. 



Up the street J. M. Fox & Son had 

 probably the best chance of any in town 

 to display a fine lot of plants and made 

 up baskets in three large windows, 

 which must have proved a drawing card, 

 for there was not much left of their 

 immense stock. The report from them 

 was "better than ever before." 



To make the last few days of last 

 week really interesting, the Edlefsen 

 Leidiger Co. had quite a run on funeral 

 work, which in their ease necessitated 

 working straight through from Wednes- 

 day morning. Although they moved 

 many plants, the demand in cut flowers 

 seemed to take the lead. 



Currie Bros. Co. reports that the 

 Easter trade with them was satisfac- 

 tory indeed. They grew quite a batch 

 of the stock at their State street 

 greenhouses, but it came far from sup- 

 j)lying the demand, especially in the 

 cut flower line. 



Nohos & Co., who conduct a stand in 

 the lobby of the Merrill building an^ 

 naturally cater to a transient trade, 

 claim that business simply was rush 

 ing; the best part of their success can 

 be credited to the ideal weather con- 

 ditions. 



Wm. Zimmermann, Fifth and Grand 

 avenues, never was so rushed since he 

 has been in business. His auto delivery 

 car helped to hustle orders away in 

 quick order once they were filled. 



The Baumgarten Floral Co. was so 

 busy Easter morning that visitors were 

 not welcome, but this much they said: 

 "Business fine in both pot plants and 

 cut flowers. ' ' 



The Holton & Hunkel Co. made ship 

 ments every two hours by electric train 

 from their Brown Deer plant last Sat- 

 urday. Over 7,000 first-class Pink Kil- 

 larneys were one of the items. In- 



cluded were cut Easter lilies, Beauties 

 and other roses. Shipping trade with 

 them was ahead of last year, making 

 a fine week. 



Gust. Rusch & Co., anticipating a 

 shortage of room for the Easter rush, 

 put in a balcony at the rear end of 

 their salesrooms. Their anticipations 

 were great, but the amount of business 

 done was even greater. It was their 

 first Easter and they can well be proud 

 of it. 



The plant houses of the C. C. Poll- 

 worth Co. looked mighty dreary Easter 

 Monday, for out of their large amount 

 of potted plants there were no good 

 ones left and mighty few of the 

 poorer ones. Their houses of cut flow- 

 ers produced large quantities, which 

 found ready sale, and shipping trade 

 was fine; the best yet. E. O. 



XEW ORLEANS. 



The Market. 



The exceptionally beautiful weather 

 we had during Easter week helped con- 

 siderably to bring hundreds of flower- 

 ing plants into bloom and all the flo- 

 rists looked forward to a big business. 

 The show windows were most beauti- 

 fully and artistically decorated, and the 

 stores were packed to the doors with 

 choice flowering and foliage plants, 

 planted baskets, jardinieres, all kinds of 

 novelties and last but not least, the 

 biggest stock of cut flowers ever 

 shipped to the city for that day. 



The advance sales began Friday, and 

 by Saturday afternoon every store and 

 nursery was crowded with eager buyers. 

 The washouts on the Illinois Central 

 road caused a delay of twelve hours in 

 shipments expected here Friday and 

 Saturday and naturally caused a great 

 deal of worry among the cut flower 

 sellers. Luckily enough, all the stock 

 arrived in time to fill the orders, or to 

 be disposed of over the counter. 



Easter Sunday morning looked omi- 

 nous and soon several heavy show- 

 ers spoiled the festive spirit of the 

 belated shoppers, but every florist de- 

 clares that this was a record-breaking 

 Easter trade in New Orleans. 



Easter lilies, hydrangeas, valley, spi- 

 raeas, orchids, pot roses, rhododendrons, 

 geraniums, daisies and some palms and 

 ferns were the principal plants sold, be- 

 sides a big lot of made-up baskets and 

 hampers. In the cut flower line lilies, 

 roses, carnations, valley, orchids and 

 violets found the largest demand, and 

 nearly every store sold out. 



Various Notes. 



Abele Bros.: "Had a fine sale of 

 plants and cut flowers." 



A. Alost: "The biggest sale of flow- 

 ering plants, especially Easter lilies. ' ' 



Buchner & Kraak: "That immense 

 stock of flowering plants you saw ig 

 almost entirely sold." 



M. Cook & Son: "Plants and cut 

 flowers went in a rush; sold out." 



P. Chopin : ' ' Sold out everything in 

 the line of flowering plants and cut 

 flowers." 



H. Doescher: "The best Easter busi- 

 ness ever. All kinds of plants sold by 

 the wagon load." 



C. Eble : "It was a record-breaking 

 Easter business. Had a big stock, but 

 it's gone." 



C. W. Eichling: "Never saw any- 

 thing like it in the city; had a larger 

 stock of plants and cut flowers than 

 ever and I am cleaned out." 



F. Reyes Floral Co.: "Sold out com- 

 pletely; had a fine stock of cut flowers, 

 but will double my orders next year." 



J. A. Newsham: "You saw that fine 

 lot of plants; well, it's all sold, be- 

 sides a big shipment of Chicago flow- 

 ers. ' ' 



Mrs. Carrie Rehm: "Never had such 

 a rush for Easter before; was well pre- 

 pared and hardly anything is left." 



F. Rieth, Jr.; "It was my biggest 

 Easter business in many years; espe- 

 cially on account of my new St. Charles 

 avenue store. ' ' 



U. J. Virgin: "I was prepared ahead 

 of time and had the goods, cut flowers, 

 flowering plants, baskets. That terrible 

 rush is over and almosi my entire stock 



IS gone. 



R. E. 



CLEVELAND. 



The Market. 



The weather man did not hold out 

 a good promise of Easter weather last 

 Tuesday, April 2, when he sent a snow 

 storm that covered the ground to a 

 depth of eight inches. It looked far 

 from "beautiful" to a florist. By 

 Thursday, however, it was much 

 warmer and the snow was gone. Busi- 

 ness began to pick up, especially at 

 the wholesale houses, and a tremendous 

 lot of stock was moved during the fol- 

 lowing three days. Saturday was an 

 ideal day for the store men, the out- 

 side temperature being near 70 degrees. 

 All the business of three ordinary days 

 was crowded into this one day, and 

 the selling and delivering forces at all 

 the stores were rushed to the limit. 

 Corsages, of course, had first call. 

 Roses, carnations and bulb stock sold 

 well, while the trade in pot plants was 

 the best in years, lilacs, rambler roses 

 and azaleas being the quickest sellers. 

 At the wholesale houses stock of all 

 kinds was cleaned up, with the possible 

 exception of tulips and jonquils. Vio- 

 lets came in from the east in poor 

 condition; some stock showed its age 

 when first unpacked. There were not 

 nearly enough violets to go around and 

 consequently sweet peas were much in 

 demand at the last minute. 



Various Notes. 



The McCallum Co. has installed an 

 automobile for delivery purposes. This 

 concern reported a heavy demand on 

 all stock last week and, as this is the 

 company's first Easter in Cleveland, the 

 manager feels well satisfied with the 

 amount of business done. 



So great was the demand for sweet 

 peas at the last minute, on account of 

 the shortage of violets, that the J. M. 

 Gasser Co. sent men to the greenhouses 

 Saturday at midnight to pick sweet peas 

 by lantern light. They got the stock 

 into the store at 4:30 Sunday morning, 

 just in time to finish up corsages for 

 the early delivery. 



The Cleveland Cut Flower Co. has a 

 Chase truck, which was received last 

 week from the factory. It proved a 

 great help during the rush. 



Gordon Gray is much improved in 

 health and is able to again take his 

 seat at the Florists' Club's pedro table. 



Knoble Bros, report a record busi- 

 ness. This firm used nearly 2,000 lilies 

 in 6-inch and 8-inch pots. Rambler 

 roses and Charles Encke azaleas had a 

 ready sale. 



John Evans, of Richmond, Ind., was 

 a visitor. F. A. F. 



