28 



The Weekly Florists' Review, 



Apbil 11, 1912. 



SEASONAM STOCK— SPLENDID VALUES 



VALLEY LILAC 



Good stock $3.00 per 100 White and lavender $1.00 per bunch 



Special 4.00 per 100 



BEAUTIES 



Special $4.00 per doz.; $30.00 per 100 



EASTER LILIES SNAPDRAGON 



Per doz $1.50; per 100 $10.00 Pink, white and yellow $1.50 per doz. 



DAGGER FERNS $2.00 per 1000 



They are the Beet Ferns to be had at this time of the year. 



The Leo Niessen Co. ^»-^" phTiadelphlCpa. 



Mention The Revltw ^han you write. 



PHILADELPHIA. 



The Easter Market. 



The wonderful growth of the love 

 for plants and flowers in the hearts 

 of the people is clearly shown in the 

 immense quantities distributed this 

 Easter. The quantity of each, and their 

 combined value, was the largest in the 

 history of this market. In the home, 

 in the church, on the street, they were 

 seen everywhere in an endless variety 

 of form and color that well-nigh defies 

 description. 



The Plant Market. 



The lily, preeminently the Easter 

 plant, is as popular as of old when well 

 grown, with clean foliage, good height 

 and plenty of perfect flowers. Owing 

 to better culture, the hydrangea has 

 gained favor. Well-flowered azaleas 

 were less numerous than usual, a dis- 

 appointment to many. The spiraea was 

 also less plentiful than last season, 

 many roots intended for this market 

 being damaged last fall in transit. 



The rose made a stride forward, not 

 undisputed, as favorite. The varieties 

 flowered were more numerous, better 

 grown and therefore more popular in 

 both the tall and the dwarf types. 

 There is a range of color and profu- 

 sion of bloom not dreamed of a few 

 years ago, when there was only the 

 Crimson Kambler. The hardiness and 

 keeping qualities of this class of roses 

 have much to do with their popularity. 



The shipping orders for plants took 

 much fine stock to other cities, keeping 

 the packers and express companies busy 

 for ten days before Good Friday. The 

 local demand lasted throughout the 

 week before Easter, ending in clear- 

 ance sales on Easter eve in vacant 

 stores or on pavements in busy parts 

 of the city. There was little stock left 

 in the greenhouse, in the store, or on 

 the street that was fit to offer. There 

 were some genistas left, as the demand 

 for yellow that does not always prove 

 satisfactory as a keeper, though beau- 

 tiful, is limited. There were some poor 

 lilies left, some daffodils and many tu- 

 lips, also belated daisies with few open 

 flowers. Khododendrons sold extremely 



April Weddings 



A good supply of fine 



Easter Lilies 



high grade stock at very moderate prices. 



PRINCETON, White Killarney, Richmond and Killarney Roses. 



SWEET PEAS, CARNATIONS, all colors. 



DAFFODILS 



The best of everything in the market can be 

 obtained from 



BERGER BROTHERS 



Wholesale Florists 

 140-142 North 18th Street, PHILADELPHIA, PA. 



Mention The Review when yoa wnie 



well in moderate numbers. Hyacinths 

 were generally good and were every- 

 where; their size and brilliancy of color 

 made them the moderate-purse-owner's 

 friend. 



The fashionable shops individualized 

 well-flowered specimen plants and rich 

 basket combinations of growing plants 

 of dazzlingly gorgeous colors, often be- 

 decked with ribbon. The simpler shops 

 contented themselves with more modest 

 specimens and pans, crepe paper cov- 

 ered. The growers used no embellish- 

 ment, depending solely on nature's 

 beauty aided by cultural skill; each had 

 his hosts of followers. 



There were some plant novelties, 

 among them hydrangeas of European 

 breed that afforded a choice in shades 

 of pink unattained by Otaksa. Ferns 

 of Boston type rivaled the blooming 

 plants for Easter favors, while palms 



and foliage plants were in request. 

 Lilac, deutzia, valley in pots and pans, 

 daisies and bougainvillea were grown 

 and sold in moderate quantities. The 

 weather was ideal, aiding, as fine 

 weather only can, the sale of Easter 

 plants. 



Cut Flowers. 



The weather was extraordinarily fa- 

 vorable to the market, which opened 

 poorly and improved steadily until the 

 close. The buyers were busy with their 

 plants on Thursday. The out-of-town 

 demand, excellent though it was, could 

 not begin to move the stock, much of 

 which was poor. This lack of quality 

 was partly due to holding, explained, 

 though not excused, by the dullness of 

 the preceding days. The market im- 

 proved Friday. Better stock came, too, 

 and by Saturday business was brisk, 



