54 



The Weekly Florists' Review* 



April 11, 1912, 



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Pacific Coast Department 



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Subscribers on the Pacific coast 

 should not fail to note that their spe- 

 cial department of The Beview has 

 grown until it now occupies five pages. 

 Give us a boost and the Pacific Coast 

 Department will keep right on growing. 



The mails continue to be extremely 

 irregular, particularly between Chicago 

 and the Pacific coast. Letters from 

 three different cities intended for pub- 

 lication in this department last issue 

 were a full week on the road and arrived 

 a day too lale. 



BUSINESS EMBABRA.SSMENTS. 



Spokane, Wash. — An involuntary pe- 

 tition in bankruptcy against the Inland 

 Nursery and Floral Co., corner Nora 

 avenue and Washington street, was 

 filed March 22 in federal court by the 

 Madison Lumber Mill Co., W. P. Fuller 

 & Co., Fairbanks-Morse Co. and Hughes 

 & Co., creditors. The petition alleges 

 that the Inland Nursery and Floral Co. 

 owes the Madison Lumber Mill Co. 

 $466.50, W. P. Fuller & Co. $776.85 and 

 Fairbanks-Morse Co. $971.73. 



SAN FBANCISCO. 



The Market. 



At the date of this writing, it is not 

 possible to give an exact report of the 

 business done at Easter, but only a gen- 

 eral idea of it. There was no scarcity 

 of stock. The weather had been fa- 

 vorable for some time previously and 

 the demand for almost everything had 

 been light, so that no one had been 

 forced to cut closely. Lilies were abun- 

 dant, both pot-grown and otherwise. 

 The prices were in most cases a shade 

 lower than they were one year ago. 

 Shipping to interior towns seemed to 

 be good. Carnations were plentiful also, 

 and the same can be said of roses, with 

 the possible exception of fancy stock. 

 Violets are on the wane. Sweet peas are 

 daily becoming more plentiful and of 

 better quality. Valley is only in fair 

 supply. Tulips of the later sorts sell 

 well and daffodils are about over for 

 the season. Fruit blossoms and all kinds 

 of outside stock helped to make a big 

 Easter showing. 



Various Notes. 



H. Hayashi & Co., of Elmhurst, will 

 shortly commence the erection of one 

 plant house, 25x200 feet. 



George L. Hutchins, general manager 

 of the Portland rose festival, was re- 

 cently in town. 



E. D. Fox, one of California's pioneer 

 nurserymen, for many years located in 

 San Jose, was recently in town for a 

 short visit. 



Philip Murray, who represents C. C. 

 Morse & Co. in the southwest, has been 

 in town. 



Podesta & Baldocchi had a splendid 

 showing at the funeral of the proprietor 

 of the White House, San Francisco's 

 largest dry goods store. 



E. W. McLellan & Co., at Burlingame, 

 had a great quantity of fine stock on 

 hand for the Easter trade. The cut 

 of roses was particularly fine. 



The H. M. Sanborn Co., of Berkeley, 

 has leased one-half of its Shattuck ave- 

 nue store to a stationery firm. G. 



LOS ANGELES, CAL. 



The Market. 



With order books full and plenty of 

 good stock to use for Easter, the retail- 

 ers had every reason to feel well satis- 

 fied with themselves and conditions gen- 

 erally. As anticipated some time ago, 

 the supply of Easter lilies was ample 

 and the quality was fine, both in pots 

 and cut. In addition to local grown 

 stock, a good deal was shipped in from 

 the northern growers, while retailers 

 had been holding over quite a number 

 of cut lilies and these helped out. Tu- 

 lips from outdoors have been exceed- 

 ingly fine this year, the rains having 

 been just in time to freshen them up 

 and improve the quality of the flowers. 

 Hyacinths are almost over and only 

 the later varieties of narcissi are left, 

 but these are extra good. Most of the 

 other outdoor flowers are about the 

 same as at last writing, but the roses 

 from outside are much improved. In- 

 door Beauties have been fine and the 

 demand has kept up well. Orchids are 

 scarce and of poor quality. Valley is 

 good, but more care is necessary in ship- 



ping. Some of the cases opened at 

 the wholesale houses show that no care 

 has been taken to firm the flowers, the 

 consequence being that they are bruised 

 and many of the bells are found to be 

 shaken off on arrival. 



A visit to the leading retailers on 

 Monday, April 8, showed that the 

 Easter business was by far the best 

 ever experienced in Los Angeles. Sev- 

 eral stores doubled their last year's 

 orders and cleaned out entirely. There 

 were never so many Easter lilies on 

 this market before and practically 

 every plant and cut spike was sold. 

 There was an immense demand for roses, 

 carnations, tulips and violets, and all 

 other stock was cleaned up well. Easter 

 baskets were much better than in for- 

 mer years. There was more variety and 

 better stock and, altogether, it was a 

 clean, profitable Easter for everybody. 



At Mountain Beautiful. 



The members of the Pasadena Horti- 

 cultural Society, their wives, sweet- 

 hearts and children, to the number of 

 about 125, were royally entertained at 

 the Montebello nurseries of Howard & 

 Smith, March 31. Anything in the way 

 of an entertainment that the brothers 

 Howard and George Smith have to do 

 with is going to be done right, and this 

 was no exception. The guests of the 



MONEY-MAKERS FOR YOU! 



Last week and the week previous you no doubt eaw our announcement 

 of Mrs. Winters Dahlia and Clirysantliemum IMarguerite. In addi- 

 tion to what was said in thesw announcements, we beg to add that they 

 have proven tlie most profitable and useful for FLORISTS and 

 FLORAL WORK. 



For four months during each of the past seven years the Mrs. Winters 

 Dahlia has been the principal flower used in our floral work. A floral de- 

 sign covered with these beautiful snow-white flowers requires very few other 

 flowers and ferns to make it one of the prettiest and most showy floral pieces. 



It is the easiest flower to grow. Blooms continuously all smnmer until 

 frost, and each flower resembles a Chrysanthemum. One hundred of these 

 tubers will produce from 300 to 6C0 blooms per week if properly cared for. 

 Mrs. Winters is a better keeper than the average Dahlia, and we frequently 

 use them for floral work five days after being cut. 



IMrs. Winters Dalilia is one of the most free-blooming Dahlias known. 

 We have constantly increased our stock from year to year, until now we 

 have 15,000 of these tubers to offer to the trade. We have gathered from 

 our plants flowers measuring over seven (7) inches in diameter. 



EXTRA LARGE TUBERS 



Per 100 $8.00 | Per 1000 $70.00 



CHRYSANTHEMUM MARGUERITE PLANTS 



This new flower, as large as Asters and as white as driven snow, adver- 

 tised by us in the two preceding issues of The Florists' Review, is proving a 

 better money-maker each succeeding day. The price remains the same — 

 $8.00 per 100, $70.00 per 1000. Ready for 4-in. pots. 



For other bargains, see our advertisements in issues of March 28 and 

 April 4. 



CHAS. C. NAVLET CO., Inc. 



Nanerrmen, Seedsmen and Floriits SAN JOSE, CAL. 



The lars**t Mall Order House on the Pacific Coast 



We are always pleased to get prices and particulars of novelties, specialties and surplus stock. 





Mention The Review when yon write. 



