22 



The Weekly Florists^ Review* 



Afbil 18, 1012. 



THE FLORISTS' REVffiW 



O. L. GBAMT. EoiTOB and Manaqib. 



PCBUSBKC AVXBT THUBSDAT BT 



THE FLORISTS' PUBLISHING CO. 



S80>560 Caxton BuildinK, 



808 South Dearborn St., CbloaKo. 



Telapbonk, Habbison 6429. 



■■amrXBXD oablx asdbebb. flobtibw, ohioaoo 



New Yobk Office: 



1810 Forty-Ninth St Brooklyn. N. Y. 



Tblkphonk, 2632 W. Borough Hark. 

 J.Austin 8haw, Manages. 



Subscription price, (1.00 a year. To Canada, $2.00 

 To Europe. I2JS0. 



Advertising rates quoted upon request. Only 

 ■trtctly trade advertiBlng accepted. 



Adyertlsements must reach us by 5 p. m. Tuesdaj, 

 to Insure insertion In the Issue of that week. 



Entered as second class matter December 8, 1897. 

 at the post-office at Chicago, 111., under the act of 

 If arch 8, 1879. 



This paper Is a member of the Ohlcaco Trade 

 Press Association. 



CONTENTS. 



The Rotall Florist — Conventional Designing.. 9 



— Kock's Nfw Store (llliis.) 10 



— A Retailer's Lament 10 



— Gifts to Customers 10 



Temperature for Lorralnes 10 



Azaleas After Bloomiug 11 



Agathtea Ccelestls 11 



Violets— The Dorsett Violet 11 



— Best Double Violet 11 



Koses — Seasonable Notes 12 



— Ramblers for -Easter 12 



Sweet Peas on Old Soil 13 



Two Bloomfleld Ranges (illiis.) 13 



Large Marguerites ( illus. ) 13 



Walls of Concrete Blocks 13 



An Alabama Conservatory (illus.) 13 



Louis J. Reuter (cartoon) 14 



Orchids — Seasonable Notes 14 



— Cattleya Trianae at VV. W. Ho?\acliers 

 (Illus.) \Z^... 15 



— Pbalaenopsis 15 



A Telephone Talk 15 



Seasonable Suggestions — Peonies 10 



— Pansies 16 



— Dahlias 16 



— F'uchslas 16 



— Show Pelargoniums 16 



Geraniums — Bedding Geraniums 16 



M. M. Carroll (portrait) 17 



Propagating Antirrhinums 17 



Emblematic Bedding (illus. ) 17 



Obituary ....t 18 



— Peter Bubler 18 



— Frank Nuss 18 



— Alexander McCullougb 18 



— Myron Llewellyn IS 



— Nels Peter Larson 18 



— Victor Johansen 18 



— John F. Larson 18 



A Freak Tulip (illus.) IS 



Boston 18 



New York 19 



The Kessler Store (illus.) 20 



News, Notes and Comments 21 



Topping Antirrhinums 22 



Good Letter Writing 22 



Chicago 22 



Detroit 28 



Philadelphia 30 



Cincinnati .33 



Washington, D. C :ie 



Denver 3S 



Providence 40 



Steamer Sailings 42 



Seed Trade News 44 



— Adulterated Seeds Bulletin 45 



— California Conditions 40 



-Sales "To Arrive" 46 



Vegetable Forcing — Cutworms 49 



I'aciflc Coast Department 50 



— Spoliane, Wash 50 



— Seattle, Wash 50 



— Ix)s Angeles. Cal .'iO 



— Portland, Ore 52 



— San Francisco, Cal 52 



St. Louis r>3 



Montgomery, Ala 55 



Paris, Texas .58 



Nursery News 66 



— Horticultural Imports 66 



— New York Inspection 68 



— Florists and Deciduous Stoclt 68 



American Rose Society 72 



Indianapolis 76 



National Flower Show 78 



Greenwich. Conn 80 



Austin, Texas 80 



Society of American Florists 82 



Rhinebeck, N. Y 82 



Pittsburgh, Pa 84 



(Jreenhouse Heating 100 



— Water in the Boiler Pit 100 



— On the Pacific Coast 100 



— Pressure Systems 100 



— Steam or Hot Water? 102 



Wichita, Kans 104 



Bowling — At Milwaukee 106 



— At New York 106 



— At Chlcaeo 106 



Rochester, N. Y 108 



BOOIETT or AMEHIOAK IXOHISn. 



Incorporated b7 Act of OongreM, March 4, UOl. 



Officers for 1912: Prealdent. B. Vincent, Jr., 

 White Marab, Md.; Tlce-prealdent, Anfaet Poehl- 

 mann, Morton Grove, 111.; secretarT, John Touac, 

 Bedford HlUa, N. T.; treaanrer, W. F. Kaatliis, 

 Buffalo. N. T. 



Annual convention, Oblcago, III., Aosnat W t6 

 23, 1912. 



Index to Advertisers 



Page 110 



RESULTS. 



We give them. You get them. 



We both have them. 



This week's Review contains more 

 classified plant advertisements than 

 ever before appeared in a single issue 

 — and every one charged for. 



With practically everybody using 

 that brown wrapping paper, someone 

 might make his packages distinct by 

 adopting almost any other color. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The demand foi^g Manetti stocks is 

 likely to increase steadily for some years, 

 for the number of grafted roses is as yet 

 small in comparison with the own root 

 plants in greenhouse benches. 



Benjamin Hammond, chairman of the 

 School Garden Committee of the S. A. F., 

 has just sent a circular to the school 

 trustees of America, illustrating what 

 has been done in school gardening and 

 urging that the work be undertaken in 

 every school district in the country. One 

 line states: "If there is a florist or 

 seedsman in your town he will assist in 

 this good work." 



TOPPING ANTIEEHINUMS. 



We have snapdragons in 2-inch pots 

 ready to shift. Shall we top them 

 or let them alone? We put them in 

 according to instructions in The Re- 

 view and we want them for Memorial 

 day. O. S. 



If the plants are five to six inches 

 high, top them. If short, it will be 

 better not to top. Plant them out in 

 a bench or bed containing well en- 

 riched compost, placing them 10x12 

 inches apart. Keep the soil well 

 scratched over and let the temperature 

 be 48 to 50 degrees at night. Your 

 plants are just a trifle late, but with 

 good care should flower on time. 



C. W. 



GOOD LETTER WBITINQ. 



Business men ought by all means to 

 be free from the charge of writing in- 

 sulting or belittling letiers. It is 

 mighty easy to use these valuable little 

 particles that we call words in a way 

 that will hurt, disgust or demoralize. 

 It is just as easy to use words in phras- 

 ing our correspondence that will ex- 

 press our opinion and at the same time 

 command respect, bring business and 

 leave a pleasant impression. We are 

 prompted to refer to this because of 

 some correspondence that has passed 

 before our notice between parties that 

 ought to be too big to allow anything 

 of this kind to happen — in fact, such 

 letters should never pass out of an of- 

 fice or go through the mails. The day 

 of "pistols for two" is fast waning 



from business correspondence, and, in- 

 stead of it, there is manifested a kindly 

 regard for the rights of others. It is a 

 good idea to ignore things that may be 

 interpreted as personal slights op in- 

 tentional thrusts when answering a let- 

 ter. Confine yourself to business and 

 observe business courtesy in your writ- 

 ing and you will have more friends and 

 more business, too. — Prank B. White. 



AWAY DOWN EAST. 



This "great country of ours," as the 

 Fourth of July orators term it, is 

 steadily getting smaller; means of 

 rapid communication are drawing us 

 together. In which connection it is 

 worth noting that a letter mailed in 

 Boston postoffice at noon for the 18- 

 hour train, or one mailed at New York 

 up to 2 o'clock, or at Philadelphia up 

 to 3:30, for the fliers, is delivered at 

 The Review office in Chicago at 11 

 a. m. next day — ^which is not more than 

 one delivery behind a letter mailed at 

 the same hour at some substations of 

 Chicago itself. 



With such quick connections The 

 Review is in position to give as prompt 

 and efficient service to advertisers on 

 the Atlantic seaboard as it is to those 

 in the great and growing west — and 

 does it, as follows: 



Please cut out that heliotrope ad; we don't 

 want to have to return any more money to buyers 

 whose orders we can't fill. — Hopkins & Hopkins, 

 Chepachet, R. I.. April 9, 1912. 



Please discontinue our advertisement and send 

 bill. The Review kept us on the Jump to fill 

 orders and we were obliged to return several 

 checks. — Soutbside Nurseries, Chester, Va., April 

 6, 1912. , 



CHICAGO. 



The Market. 



Suffering a drop in prices almost 

 abnormal in its own suddenness, the 

 market this week resolved itself into 

 a forcing of sales of surplus stock 

 at almost any figure. The general de- 

 mand was not any greater than in 

 former years, while the annual spring 

 oversupply came more abruptly than 

 usual because of the several warm days 

 that followed immediately after the 

 Easter rush. The quick change in the 

 weather brought out all the backward 

 stock that had been held in check by 

 the cold weather of March. The result 

 was almost startling. Almost every 

 grower was forced to work overtime 

 cutting, cutting, and them some more 

 cutting, until the market was flooded 

 with almost every kind of flower in 

 season. Tuesday, April 9, saw the 

 start of it, and by Wednesday the 

 inundation had overcome the best ef- 

 forts of the wholesalers, who worked 

 head and hand and foot to hold it in 

 check, using every method possible to 

 force the sale of large quantities in 

 the hope of clearing the tables. Roses 

 came in large shipments, Killarney and 

 White Killarney, Melody and Amer- 

 ican Beauties alike. For a time the 

 best of these could be moved at a 

 reasonable figure, but by Thursday and 

 Friday the supply was so large that 

 the buyer made the price. 



Carnations accumulated in the largest 

 quantities. White and red for a time 

 held firm, but as the supply increased 

 even these were forced to sale at 

 ridiculously low figures in large quan- 

 tities. Splits and poor stock were a 

 dead loss. !Not even the street venders 

 were willing to accept them at even 

 their own figure. Toward the end of 



