30 



TheWcekly Florists' Review. 



Apbil 18. 1912. 



Of Special Value for this week 

 We can offer you 



BEAUTIES-The Best 



$3.00 per dozen; $20.00 per 100. 



MEDIUM ROSES . 



LONG STEM ROSES 



Our selection of colors. 



.260 for $ 7.50 

 .250 for 12.50 



CARNATIONS 500 for $12.50 



Our selection. 

 All the Best varieties. 



You will find here the best values in the market. Our growers are producing )both quality and 



quantity. Try a shipment. We know you will be pleased. 

 DAGGER FERNS, $2.00 per 1000. Fine long ferns— no waste. Positively none better at any price. 



^SS* PHILADELPHIA, PA. 



The Leo Niessen Co. 



Mention The Revltw when you write. 



best daflfodil. Hydrangeas, not colored, 

 do not sell. Albert Pochelon said that 

 it does not pay to handle plants selling 

 at less than $1 each at retail at Easter; 

 the extra expenses of the day leave no 

 profit pn smaller sales. It was unani- 

 mously reported that the Easter busi- 

 ness this year was the best ever. 



PHILADELPHIA. 



The Bising Eastern Market. 



The cut flower market has suffered, 

 during the week ending April 17, re- 

 verses that although no greater than in 

 previous years, are, nevertheless, dis- 

 piriting after the buoyancy of the week 

 before. There is business, quite a lit- 

 tle of it, but nothing like enough to 

 care for nearly all the flowers that are 

 coming into town. Every wholesale 

 house feels the change and the effect 

 on prices has been marked; a decline in 

 nearly everything, with a few notable 

 exceptions. 



Valley, so extremely scarce at Easter 

 and some days after, is mere plentiful 

 now. Sweet peas have been in active 

 demand. The winter crops are about 

 over and the spring crops, generally 

 of excellent quality, are hardly in full 

 supply. Violets are in the closing days 

 of the season, with little sign of the 

 flurry that sometimes sends their price 

 skyward before their disappearance. 

 Greens have also held fairly well, al- 

 though the demand for smilax is slack- 

 ening. 



Roses and carnations have fallen; the 

 lower grades accumulate. Easter lilies, 

 and sometimes callas, are extremely 

 hard to market at any price. 



The rest of the market requires lit- 

 tle special comment save to note the 

 absence of heavy crops of Kaiserin at 

 and after Easter. The effect of their 

 absence has been to improve the sale of 

 White Killarney and of Bride, thereby 

 fooling the buyers who look to the 

 usual accumulation of white roses. 

 Snapdragon is fine just now. Indoor- 

 grown lilac is still here, although the 

 southern outdoor stock is arriving. The 

 market for bulbous stock is in bad 

 shape, the receipts of southern and 

 northern outdoor daffodils overlapping, 



A Reliable House 



Buyers like to deal where they know their 

 interests will be protected, which is where the 

 thought of the man receiving the orders will 

 be, ''Will these flowers give satisfaction?'* 



They like to deal where care is exercised 

 in filling their orders, knowing full well that 

 this care prevents waste so costly to themselves. 



We refer such buyers to The House of 



BERGER BROTHERS 



Wboleude Florlita 



140-142 North ISth Street, 



PHILADELPHIA, PA. 



Mention The Review when vou wnie 



while choice greenhouse-grown stock 

 seems the only desirable variety. 



Seventy-forty-three Bidge Boad. 



One of our brightest florists, a highly 

 successful grower, said recently that 

 he was trying to become one of the 

 big fellows before the day arrived 

 when the small florist must "go to 

 the wall." A recent article in The 

 Review seemed to bear out this idea 

 as regards the small growers around 

 Chicago. There is, however, one point 

 in favor of the small grower that can- 

 not be too strongly emphasized; qual- 

 ity will enable him to swim, no mat- 

 ter how strong the current of adver- 

 sity. It does cost him more to pro- 

 duce; he must work hard, but if he 

 has the quality he will always be able 

 to sell his plants and flowers at fair 

 prices. A little bird whispered that 

 it was high time to call on William 



H. Westcott, in his new home out on 

 the Ridge road, near Barren Hill. Mr. 

 Westcott, it will be remembered, with- 

 drew from the Laurel Hill Nurseries 

 two years ago, after a score or more 

 years of successful business with his 

 brother, in the firm that bears their 

 name, following ten years alone at Sec- 

 ond and Tioga streets. Mr. Westcott 

 and his son, William, decided to make 

 their new home at 7043 Ridge avenue, 

 where one greenhouse, 21x125, of Lord 

 & Burnham material, was erected ip 

 the summer of 1910. Two others of 

 the same size and make were attached 

 last summer, with a neat corridor house 

 and a light potting shed over two L. 

 & B. boilers. 



The first of these greenhouses was 

 planted with carnations in benches — 

 a house that is worth going ten times 

 as far to see. The plants are extreme- 

 ly vigorous, bearing large flowers on 



