52 



The Weekly Rorists' Review. 



Apbil 18, 1912. 



Fine Soil Plants 



Planted in December— now have 

 from two to five ahoots started. 



Per 100 

 10,000 Dorothy Gordon.. $3.00 



3,000 Washington 6.C0 



2,000 Harlowarden 2.00 



Loomis Carnation Co. 



D. r. Roddan & Son, Props. LOOMIS, CAL 



Mention The Review wbep you write. 



Wild Adiantum Sprays 



Useful for Every Florist 



My method of packing insures arrival in good 

 condition anywhere in the United States. Order 

 a $2.50 sample case, or write for prices. 



Headquarters for Mexican Ivy 



C EADEN LILLEY. ^^S' Suta Cm, Ctl, 



Mention The Review when you write. 



Oannafi. best Orchid noweringr, $2.00 per 100: 

 $18.03 per 1000. 



AUemanla, Burbank, Italia, Kate Gray. Loulsl- 

 ana, Mme. Orozy, Musaefolla, Banana Leaf. Penn- 

 sylvania, Wyoming, red leaf. $7.60 per 100. 



Cinemris Uyb. Grdfl., from flats, transplant- 

 ed, Ic. Mme. litallerol Geranium. iW. Var. 

 Sase.l'ac. Santollna P4C. 8«inple's Branoh- 

 inc Aster, ^c. Centanrea Imperlalln. Ic. 

 Tarbenas, Ic. Salvia Splendent. Ic; 2><2-in., 

 2c. Bine Moonvlnea. 2-in., 2^c. Dianthai, 

 Hjc. SiuKle Frlnsred Petunia. R. C, l^^c. 

 Double Petunia. 2iac. Shasta Daisy Alaska. 

 2c. Stocks. Ic. 



Tomato, best sort, $4.00 per 1000. 



Mention The Review wh>o ■'ou wHta 



20.000 SURPLUS 

 MINIATURE MUM CUTTINGS 



from FOll : strong, healthy plants, grown outside. 

 Oenulne Baby, no pompon ; red and yellow, late- 

 flowering variety, November and December, 

 ready now, at $4.00 per 100, $35.00 per 1000. 



Mrs. Bander Marsuerite, from sand, ready 

 in May, at $3.00 per lOO. 



Cash with order, please. 



Nenchatel Nurseries, Bnrlingame, Cal. 



Mention The Review when yoa wrif 



UMIM Dorothy Gonlon 



From flats. Well established plants. 

 $3.00 per 100; $30.00 per 1000. 



Bassett's Floral Gardens 



B. S. Bat sett, Prop. LOOMIS, CAL. 



I CAHNATION SPEOALIS're I 



California Carnation Co. 



I LOOMIS, C AL I 



Mention The Review when von writt. 



WatsoniaArdemeiAlba 



Good, strong, flowering bulbs, doz., $1.00; 100, $7.00. 



Dracaena Indlvi^a, good, hardy plants, for 2-3- 

 in. pots, hundred, $1.00. 



By free delivery. 



HENRY MELDE, Eureka, Calif. 



Mention The Review when yon writ*. 



the smile on the features of Albert 

 Knopf, of the Bedondo Floral Co. 



A. F. Borden had the decorations 

 at the opening of I. Brink's new cafe, 

 where 500 guests sat down. The room 

 was finely decorated with palms and 

 other plant stock. Another order, 

 which comes his way annually, was 

 for the memorial services of the Loyal 

 Order of Moose and here about 3,000 

 attended; the decorations were in 

 white roses, Easter lilies and palms. 



H. E. Eichards. 



PORTLAND, ORE. 



The Market. 



With the Easter rush over, every- 

 thing is back to normal again and 

 there is a smile of satisfaction on 

 every side. Business was slow in get- 

 ting started and it was really Satur- 

 day before orders commenced to loom 

 up; then it taxed the clerks to the ut- 

 most to handle the crowds, as competent 

 extra salesmen are usually hard to get. 



There was plenty of stock of all 

 kinds and popular prices prevailed, so 

 little was left over. Lilies were the 

 best sellers, while hydrangeas, rhodo- 

 dendrons, ramblers and basket effects 

 moved well. 



Automobile delivery proved its effi- 

 ciency over the old system and we 

 often wonder how we stayed in the old 

 rut so long. 



Various Notes. 



Martin & Forbes had a big decora- 

 tion at the Multnomah hotel recently, 

 the largest social event of the season. 

 Blooming plants and flowers were used 

 extensively in the ball room. 



John Kleger is confined to his home 

 with a severe attack of rheumatism. 



S. Goodfriend, representing Wer- 

 theimer Bros., was in town recently. 



E. E. C 



SAN FBANCI8C0, OAL. 



The Market. 



Now that Easter is past and the 

 hurry is over, we can calmly survey 

 the field and count the spoils. The 

 weather was perfect, with plenty of 

 warm sunshine and every inducement to 

 the flower loving public to see the 

 splendid window decorations and pur- 

 chase their favorite blossoms. The 

 amount of stock carried has never been 

 exceeded either in quantity or quality. 

 Lilies were everywhere and there was 

 a first-class stock of azaleas, rhodo- 

 dendrons, spiraeas, ericas, primulas and 

 mixed baskets and pans of half a 

 dozen sizes and shapes. The azaleas, 

 especially the light colors, were 

 among the most popular articles and, 

 following these, tulips, spiraeas and 

 mixed favors were in demand. Ferns 

 and palms did not seem to move so 

 well, but potted roses were only in 

 half the supply called for. 



Prices were about the same as those 

 of one year ago, with the possible ex- 

 ception of carnations and roses, which 

 were a shade cheaper. Although it is 

 yet rather early to have complete re- 

 ports from all the wholesalers, the gen- 

 eral opinion is that we sold fully as 

 much stock this season as we did one 

 year ago. 



Various Notes. 



Eollo Hough and W. G. Smith have 

 purchased from Luther Burbank his 



Pays 



To 



Pacific Coast 



Florists : 



What stock have you 



for sale to the trade? 



Is it moving as it should? 



No? 



Then tell the trade about 

 it by using the Pacific Coast 

 Pages of The Review. 



Pacific Coast advertisers al- 

 most invariably report good 

 results. Like this: 



We are well pleased with the results obtained 

 b7 advertising in the Pacific Coast Department of 

 The Review. We sold out clean for Thanksgiving 

 and refused many orders. The Review surely 

 fives resalts.— Van Slyke & Seamons. Tacoma, 

 WHh., November 80, 1911. 



The transient rate for space 

 is $1 per inch per insertion. 

 Those who have stock to offer 

 all or a considerable part of 

 the year around should write 

 for contract rates. 



Florists' Pnblishing Co. 



S08 S«. Deutm Street : CHICAGO 



