■5? 



58 



The Weekly Florists^ Review* 



APRIL 18, 1912. 



FLOWER BOXES 



Successful Florists use Sefton Boxes. To have success in shipping 

 flowers, YOU should use them. 



We offer a complete and superior line of cut flower, folding boxes in 

 numerous grades and sizes, as well as Corrugated Fibre Board Boxes 

 for Live Plants and Floral Designs. 



Sefton Florists' Boxes combine high quality with low price. We man- 

 ufacture them in large quantities and thus are able and pleased to 

 give you the benefit in reasonably low prices. 



I 



A box of high quality attracts the eye and makes it a pleasure to open 

 a neat, tasty package. Sefton Florists' Boxes are trade builders, inas- 

 much as they are high class and make a good impression. Purchasers 

 of our boxes were once users of the inferior grades. 



Write for prices on your requirements. 



the; sbftoin mfg. compainv 



1333 W. 38th STREET, CHICA.OO. IL,L,. 



Ractories : Anderson, Ind. Broolcl>'n. IV. Y. Chicago, III. 



MenttoD The Review when yog writafc. 



PARIS, TEXAS. 



The florists' business has been good 

 here all winter, with an unusually large 

 quantity of funeral work, in which all 

 the four florists have had an equal 

 share. 



Northern jobbers should wake up to 

 the fact that the sunny south is not 

 the slow, easy-going proposition it used 

 to be, as the people are refined, edu- 

 cated and have traveled, and are ap- 

 preciative of quality and are willing to 

 pay for quality goods, but resent sleepy 

 or inferior stock. Too much of 'that 

 class of stock has been sent here in the 

 past and some day jobbers are going to 

 get badly stung for trying to run it oflF. 



Three ranges of glass in a town of 

 12,000 is going some, but for all that 

 two more firms are going to erect green- 

 houses. Zach. Rice is going to put in a 

 small range in West Paris, and the 

 Paris Plant & Flower Co. is going to 

 build a modern range near Evergreen 

 cemetery. Mr. Goree is contemplating 

 adding one or two more houses to his 

 already large range. He has had as 

 fine carnations this season as ever were 

 shipped in from the north. 



The Progressive Club has taken up 

 civic improvement and expects to en- 

 list the cooperation of the florists, who 

 should by all means cooperate in the 

 movement, as it will undoubtedly im- 

 prove business conditions and create an 

 increased demand for flowers and 

 plants. 



LOPEZIA ALBITLOKA. 



Please give in The Review the name 

 of the plant enclosed. W. P. B. 



The name is Lopezia albiflora. 



C.W. 



A VARIETY OF MALVA. 



You will find enclosed a leaf and 

 flower of a plant I am growing from 

 seed. It grows in tree form and blooms 

 freely during the winter months. 1 

 should like to learn its name. 



J. J. B. 



It is a variety of malva. C.W. 



Leeshurg, Fla. — C. E. Hawkins, who 

 does business under the name of the 

 Lakeshore Ferneries, is doing a large 

 business in shipping bunches of Aspar- 

 agus plumosus to the commission flo- 

 rists in northern cities. 



There's ^ Honey for You 



in Goldfish 



$5.00 



per 100 

 and up 



Send for 

 Oataloffue 



and oar Special AsBortmentB. Largeet dealerg 

 In Ooldflsh and Aquarium Supplies In the United 

 States. Sea Moaa, Japanese Fish. 



AUBURNDALE GOLDFISH CO. 



9S0 W. Randolph St., Chlcaso, 111. 



Phons Hatmabkkt 162 



Mention The Aeview when you write. 



BASKETS - BASKETS 



For Flowers and Plante. We have many new, ex- 

 clusive designs, specially adapted for florists' use. 

 Ask for one of our 



SPECIAL ASSORTMENTS 



from $10.00 up. Just what you need to Increase 

 your cut flower and plant trade. Write today. 



RABDLEIN BASKET CO. 

 717 Milwaukee Avenme CHICAGO 



Mention The itevlew when you write. 



Horists' Refrigerators 



Write OS for catalotrue and prioee. statin? size 

 you require and for what kind of out tlo'wmrm 

 you wish to uae the refrigerator; also state 

 whether you want it for display or only for 

 atoms*. 



McCray Refrigerator Co.E/Zl^nef;;«. 



Mention The Review when you write. 



WIRED TOOTHPICKS 



Manufactured by 



W. J. COWEE, 



10,000 $1.76 50,000.... 



BEBLIR. 

 N. I. 



.$7.60 



■unple Free. For a«Ie by de«len. 



MentlOD The Review when you write. 



BRONOUNCING 

 DICTIONARY 



A list of PUNT NAMES and the Botanical 

 Terms most frequently met with in articles 

 on trade topics, with the correct pronunci- 

 ation for each. 



Sent postpaid on receipt of 25c 



FLORISTS' PUBLISHING CO. 

 608 So. Dearborn St., Chicago . 



Advertise 



TMr laiiaess WUIe Makiai At 

 trtetne Packaies - Use 



Advertising Twine 



A ribbon S-16-inch wide, on which we 

 print your advertiacment every few 

 inches. Coats no more than twine. 

 1000 yards to spool. Spool-holder with 

 cutting attachment furnished free with 

 firat order. The following pricea in- 

 clude printbifr: 



11.86 per 1000 yards in 4000 yard lots 



$1.76 j)er 1000 yards in 12000 yard lots 



Sendltoda; for free color card. 



Order either direct or 

 through your jobber. 



Neuer A 

 Hoffmann 



48 Hawarf St.. 

 NEW TOBK CITT 



i 



Mention The Review when you write.. 



QUALITY BOXES 



for cut flowers and designs are our specialty. 

 Use them and attract the best trade in your 

 city. Made to order — any size, shape or de- 

 sign, lined or unlined. 



H.SCHULTZ & CO.,«"''"c'mc«o"'iLr' "* 



Mention The Review when you write. 



SMITH'S 



Chrysanthemum 

 Manual 



By KLMXR D. SMITH 



Revised Edition— A complete 

 practical treatise, concise directions 

 for every stage of the work of propa- 

 gator and grower. The restilt of 20 

 years's experience* 



98 Pases. 82 lUustratione 

 rorty Cents Postpaid 



Florists' Publishing Co. 



580-MO Cazton BuUdlns 

 508 So. Dearborn St., Chicagfo 



