APRIL 25, 1912. 



The Weekly Florists' Review. 



11 



Mother's Day 



Official Mother*s Day Next Sunday 

 May 14, or Second Sunday in May 



THIS most beautiful idea and sentiment origi- 

 nated with Miss Annie Janns. of Philadelphia. 

 The happy thought occurred to her that alt 

 mothers, whetner living or dead, should be honored 

 some day, and the second Sunday in May was set 

 aside as Mother's Day. 



A White Flower for Mother's Memory 

 A Bright Colored Flower for Mothers Living 



Vfl: STRIVE TtPlEASE 



LP/l/I 



ROR/ILO 



m^ 



An Extremely Attractive Mothers' Day Advertisement. 



letters printed in this issue that many 

 speak of having Used it. As a matter 

 of fact, it has been printed for the last 

 two years in newspapers from Maine to 

 Washington, and from Georgia to Cali- 

 fornia. The advertisement is not so 

 good as it would be with the use of an 

 illustration, but any newspaper can set 

 it up on a few minutes' notice. 



In its use a number of florists have 

 greatly improved on The Eeview's sug- 

 gestion. Most of them have followed 

 the wording more or less closely, the 

 principal improvement being in the dis- 

 play; appropriate cuts help immensely » 

 The original and two of the variations 

 which are decided improvements are re- 

 produced in this issue. What The Re- 

 view considers the best Mothers' day 

 advertisement was that published last 

 year by the Alpha Floral Co., Kansas 

 City. It embodies The Eeview's sug- 

 gestion with a particularly attractive 

 illustration. The other advertisement, 

 published last season by Penn, in Bos- 

 ton, is founded on the same suggestion, 

 Hnd is excellent, but the illustration is 

 uot nearly so good — even if this is the 

 -Mother of a famous painting there is 

 something dispiriting in the illustration, 

 though Penns report splendid results 

 Tom the use of the advertisement. 



If you haven't a good "mother" 

 illustration, better get one, but print 

 • he advertisement anyhow, cut or no 

 ut. Help push the day along. 



MOTHERS' DAY WINDOWS. 



One of the finest things the retail 

 ilorist can do for a special flower day is 

 1^0 decorate his show window appro- 

 priately. So generally is this fact rec- 

 ognized that for such occasions as 

 Thanksgiving and St. Valentine's day, 

 something of special character usually 

 IS devised, for ideas are easy to com- 

 mand. But for Mothers' day the deco- 

 ration conveying the proper suggestion 

 IS not so easy to devise. 



The first special Mothers' day win- 

 dow decoration to be shown by photo- 

 graph reaching The Review is the one 

 illustrated on page 9. This was from 

 the small town of Phoebus, in Vir- 

 ginia, and was the work of Mrs. Carrie 

 M. Terry. Mrs. Terry not only deco- 



rated her window, but she obtained 

 write-ups for Mothers' day in her local 

 papers, at the same time printing the 

 advertisement The Review suggested, 

 using a space of seven inches across 

 three columns, and not forgetting the 

 lines: 



A white flower for Mother's memory. 



A bright flower for Mothers IlTlng. 



The photograph of the window deco- 

 ration is not a good one; as with most 

 photographs made through plate glass, 

 it shows more in the reflection of what 

 is across the street than it does of what 

 is back of the glass. But the illustra- 

 tion will give an idea from which oth- 

 ers can work up something suited to 

 their needs. In the center of the win- 

 dow is a large framed card, with the 

 heading "Mother" and beneath it the 

 same famous picture of the sorrowful 

 lady who appears in the advertisement 

 of Penn reproduced on this page. Be- 

 neath the picture was the following: 



It Is a wonderful thing, a mother; 



Other folks can love you 



But only your mother understands. 



She works for you, 



Looks after you, 



LoveB you, 



Forgives you anything you may do. 



Understands you, and then the 



Only thing bad she ever does to you 



Is to die and leave you. 



At the left in the window is a large 

 card headed "Mothers' day, the sec- 

 ond Sunday in May. Wear a flower in 

 honor of your mother, the best mother 

 who ever lived." This had a cut of a 

 carnation on it. 



Phoebus is in the region of cape 

 flower designs and in the window there 

 were two of this material, one a wreath 

 and one a cross, each bearing the script 

 word ' * Mother. ' ' With a dove on each 

 design, a ribbon was stretched between 

 the two birds and carrying the lettering 



MOTHERS' DAY 



SUNDAY, MAY 14 



The sweetest thought In 

 aU the human emotions 

 is the thought of Mother 



MOTHER'S DAY— officially 

 throughout the UNITED 

 STATES, is next Sunday, 

 MAY 14th. 



Remembrance should be made with floral tributes — in the 

 home. MOTHER'S DAY founder suggests:— 



White flowers if Mother has passed away 

 Bright flowers if Mother is still in the home 



Our service is at the disposal of all wishing to observe 

 MOTHER'S DAY in an appropriate manner. 



Order by Phone 

 Fort inu 8S8 

 Fort HUl 8SB 



43 Bromfield St. 



Mothers' Day Advertisement of a Boston Retailer. 



