APBIL 25, 1912. 



The Weekly Florists^ Review. 



19 



EEACHINQ THE BXJYEES. 



Whenever an advertiser makes use 

 of testimonials The Eeview is in the 

 liabit of checking them with its sub- 

 scription list. Two objects are in view: 

 ]n a trade growing so rapidly as our 

 own it is impossible that there should 

 1)0 any complete list, and The Eeview 

 always is on the lookout for new 

 names; and, second, it is interesting to 

 note what proportion of the satisfied 

 Listomers any concern finds among Ee- 

 view subscribers. Even with the con- 

 , erns that have the most elaborate 

 sales organizations it often develops 

 that their business practically all comes 

 Irom Eeview readers. For instance, 

 the McCray Eefrigerator Co., .Kendall- 

 ville, Ind., has just issued the most 

 elaborate catalogue of florists' refrig- 

 erators ever published in the United 

 States. It is a dandy in every respect, 

 and in it there are reproductions of six- 

 teen letters from florists who evidently 

 have found the refrigerators as good 

 as the printing. Of the sixteen florists 

 who gave testimonials, two firms have 

 since undergone changes and are now 

 out of business. Of the remaining four- 

 teen, twelve are subscribers to The Ee- 

 view, while the other two are subscrib- 

 ers whose time has elapsed and whose 

 names now are being carried in the sus- 

 pense list while the subscriptions are in 

 process of collection. In addition to 

 these testimonials the catalogue con- 

 tains illustrations of three stores in 

 which McCray refrigerators are used, 

 but for which there are no accompany- 

 ing letters. Of these stores, one has 

 ceased to exist, while the other two are 

 conducted by subscribers to The Ee- 

 view. 



In view of the fact that the McCray 

 Refrigerator Co. has agencies in all 

 the principal cities, it is important to 

 note that nevertheless their sales are 

 made to Eeview subscribers. 



ALLAMANDAS. 



Keep the pot plants of AUamanda 

 Williamsi in a light, sunny house. They 

 do not need any shade, at least not for 

 a while. If any shoots have a runaway 

 tendency, pinch them back. As soon 

 as the pots are well filled with roots, 

 start to feed regularly and keep it up 

 until the flowering season is over. AUa- 

 mandas, no matter whether in small 

 pots or climbers in big tubs, respond 

 readily to feedings, both in the form 

 of liquid manures and top-dressings. 

 It is a common fallacy to imagine that 



Store of the Gimpbell Floral Co., Calg^ary, Alberta. 



these plants must have stove heat. As 

 a matter of fact, after the middle of 

 May they are vastly better in every 

 way with ordinary greenhouse culture, 

 being much stockier and lasting better 

 for decorative purposes than when 

 grown in a warm, moist, stuffy house. 



BHODODENDBONS. 



This is the time to plant broad-leaved 

 evergreens, of which we unfortunately 

 have a great paucity in all but the 

 warmest states. Ehododendrons must 

 not have a soil containing any lime, or 

 they will be failures. Dryness at the 

 root in summer is probably responsible 

 for more winter losses than winter cold. 

 Then, again, growers purchase the 

 cheap plants grafted on E. Ponticum, 

 stock which is not hardy in any of the 

 northern states. Those worked ou E. 

 Catawbiense or E. maximum can be 

 relied on. Peat soil is not necessary. 

 Clay loam must be well lightened with 

 sand, leaf-mold and old decayed ma- 

 nure. Light loam, inclined to be sandy, 

 is ideal. Beds should be trenched two 

 or three feet apart and should never 

 be given a southern exposure. Ehodo- 

 dendrons like to be broken from the 

 morning sun. They should be well 

 mulched with leaves after planting, and 

 this mulch should never be removed ex- 



Show House of the Kerrison Floral G>., Calgary, Alberta. 



cept when it may be found necessary to 

 water the beds during periods of abnor- 

 mal drought, when its temporary re- 

 moval only is needed. 



A few reliable hardy varieties v.lijch 

 can be depended upon are: Atrosan- 

 guineum, Charles Dickens and Charles 

 Bagley, red; Everestianum and pur- 

 pureum elegans, purple; C. S. Sargent 

 and H. W. Sargent, crimson; roseum 

 elegans, Mrs. C. S. Sargent and deli- 

 catissimum, rose and pink; album ele- 

 gans, album grandiflorum and Boule de 

 Neige, white. Added to these might be 

 the varieties Catawbiense bicolor, lilac 

 to rose, and maximum, which varies 

 in color from white to rose, being usu- 

 ally light pink. For a really good half 

 dozen, plant Charles Dickens, delica- 

 tissimum, album elegans, roseum ele- 

 gans, Everestianum and C. S. Sargent. 



A CALGARY STORE, 



Calgary has a far away sound, and 

 far away, indeed, it is: as far west as 

 Salt Lake City and as far north as 

 Quebec and Winnipeg. But that Cal- 

 gary is a good flower town is apparent 

 from the accompanying illustration, 

 which shows the interior of the dowi- 

 town store of the Campbell Floral Co., 

 the greenhouses backing which are neap 

 by, at Hillhurst. T. W. Campbell says 

 the store is 12 x 65 but that the hiir- 

 rored walls give the effect of much 

 greater size. 



The second illustration is from a 

 photograph made in the show house of 

 the Kerrison Floral Co., Ltd., Calgary, 

 just before Easter. E. E. Kerrison is 

 the chief proprietor and manager. He 

 has six greenhouses in roses, carnations, 

 etc. The show house is at the rear of 

 the store. 



nion, N. Y. — Ward G. Gordon, whose 

 greenhouses were destroyed by fire 

 early in the winter, has rebuilt them, 

 making them larger and more modern 

 and using concrete construction as 

 much as possible. Being a young man, 

 in the senior year at high school, he 

 has industriously developed his busi- 

 ness during his spare hours and he does 

 not seem to be discouraged by his re- 

 verses. 



