22 



The Weekly Florists^ Review^ 



April 2S, 1912. 



THE FLORISTS' REVIEW 



G. L. GRANT, Editob and Manaqbb. 



PUBUSBir £VKBY TBDB8DAT BT 



The FLORISTS' Publishing Co. 



S80-560 Caxton Baildlngr, 

 60S Soath Dearborn St., CbloaKO. 



Tklepuonk, Harrison 5429. 



ssaibtkbkd oablk addbxss, flobvikw, ohioaoo 



New Yore Office: 



1310 Forty-Ninth St Brooklyn. N. Y. 



Telefbonk, 263'i W. Borough I ark. 

 J. Austin ishaw, Manager. 



Bnbscrlptlon price, $1 00 a rear. To Canada. t2.00 

 To Europe. tiM. 



Advertisins rates quoted apon request. Only 

 •trictly trade advertlslnK accepted. 



AdvtTtiiii'ments uiUHt reacli ue by 5 p. m. Tuesday, 

 to insure luuertlon In the Issue of that week. 



Entered as second class matter December S, 1897. 

 •t the post-oQice at Chicago, 111., under the act of 

 March 3. 1879 



This paiM-r Is s member of the Chicago Tnule 

 Press AsfUM^iatioti 



CONTENTS. 



Mothers' l>ay and the Florists !) 



— The Date <> 



— The Story of Mothers' Day U 



— These Took the Hint 10 



— Suggestion for Newspaper Advertisement 

 (illus.) 10 



— Mothers' Day Windows (illus.) 11 



— Mothers' Day Advertisements (illus.). ••• H 

 Geraniums — Geraniums Turning Black 12 



— Geraniums Doing Poorly 12 



Album of Designs (Illus. ) 12 



.\s^ciation of Gardeners 12 



Asters at Ironilequoit (illus.) i;! 



Sweet I'eas— A Grower's Notes 14 



Wheeler's Snapdragon (illus.) 15 



Roses — My Maryland IG 



— Best Koses for Dakotns 16 



Seasonable Suggestions — Hardy Annuals 16 



— Cosmos 16 



— Moutbretlas 16 



— Hardy Lilies 17 



— English Ivy 17 



— Bulb Beds 17 



— Soil for Vases and Window Boxes 17 



Klllau and his Plant (illus.) 17 



Cariintlons — Stlgmonose on Enchantress.... 18 



— Right Time to Water 18 



— Fairy Ring 18 



— Yellow Tips on Enchantress 18 



— Wanted- The Best Red 18 



— Cuttings Not Made Right 18 



Reaching the Buyers 19 



Allamaudas 19 



Rbodoilendrons 19 



A Calgary Store (Illus.) 19 



Obituary— M. Rice (portrait) 21 



Two Forms of Tradescantia 21 



Business Embarrassments 22 



Freight on the Tltantic 22 



Chicago 22 



St. Louis 28 



Cincinnati 30 



New York 30 



New Orleans 32 



Philadelphia 34 



Boston 36 



Giganteums Did Not Open 38 



Name of Narcissus 38 



News Notes 40 



Providence 42 



Washington, D. C 44 



.Steamer Sailings 48 



Seed Trade News 50 



— Conditions in California 50 



— New York Pure Seed Bill 51 



— Commerce In Seeds 52 



— Robinson's Plans 52 



— Sweet Corn for Seed 52 



Spiraea Foliage Scorched 55 



Pacific Coast Department 58 



— It Pays 58 



— I.os Angeles. Cal 58 



— ■ Pasadena. Cal 60 



— Ix)s Angeles Flower Market (Illus.) 60 



— Portland, Ore 61 



— Seattle, Wash 61 



Vegetable Forcing 63 



— Spraying for Tomato Blight 63 



— Y'onker's Vegetable Range (illus.) &3 



— Supporting Cucumbers 03 



Toronto 64 



(ilen Cove. N. Y 64 



Nursery News 70 



— Evergreen Seedlings <0 



Bowling J2 



Milwaukee <4 



Lancaster, Pa 76 



Glen Cove. N. Y 76 



National Flower Show 78 



Rochester |0 



Indianapolis 82 



Brockton. Mass 82 



Pittsburgh 84 



Evansville, Ind 84 



Greenhouse Heating 100 



— A Massachusetts Range 100 



— A Michigan Carnation House 102 



Lancaster, N. Y 104 



Kokomo, Ind 1JJ4 



Cleveland 10° 



SOCIETY OF AMZBICAir FLOBISn. 



Incorporated by Act of CongreH, March 4, 1901. 



Offlcera for 1912: President, B. Vlncant, Jr., 

 Whit* Marsh, Md.; Tlee-president, Angnst Poshl- 

 mann, Morton Orore, III.; secretary, John Tooac, 

 Bedford Hills. N. T.; trsasorer. w. I*. Kaatlnf, 

 Buffalo. N. Y. 



Annual conTentlon, Ohlcago, ni.. Aosnst 90 t6 

 23. 1912. 



Index to Advertisers 



Page 110 



Results bring advertising. 

 The lleview brings results. 



Competent greenliouse help is hard to 

 find now that the growers all are get- 

 ting busy with planting operations. 



These are the days when any sort of 

 a gardener can get a job without hav- 

 ing to take a civil service examination. 



If collections are slow, get after them. 

 Money always is scarce with some florists, 

 not because business is bad, but because 

 credit and collection systems are poor. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Eeview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Possibly the most serious problem be- 

 fore the growers today is where to get 

 an adequate supply of suitable fertilizer. 

 The good old standby of other days in 

 many places is now practically non- 

 comedtable. 



Last season the florists of Cleveland 

 collected a sum of money among them- 

 selves for the cooperative advertising 

 of Mothers' day. So successful Mere 

 they that this season $300 has been 

 raised in the same manner for expendi- 

 ture in the few days preceding May 12. 

 An account of what is being done will 

 be found in the Cleveland news letter, 

 on page 108 of this issue. 



BUSINESS EMBARRASSMENTS. 



Calla, O. — C. Edwin Oyster, trustee in 

 bankruptcy for the Teraplin Co., paid 

 March 27 the third and final dividend. 

 It was three per cent, making a total 

 of seventeen per cent realized by cred- 

 itors. 



New York, N. T. — Schedules in bank- 

 ruptcy filed by Nicola Siragusa, florist 

 at 316 East Twelfth street, show liabili- 

 ties of $10,462 and assets of $8,827, 

 consisting of $8,627 in book accounts 

 and $200 in furniture. 



Toronto, Ont. — George Fretwell, 616 

 College -street, who also has a store in 

 Roncesvalles avenue, has made an as- 

 signment to Osier Wade. 



Buffalo, N. Y. — Proceedings brought 

 by United States Attorney John Lord 

 O 'Brian for the condemnation of a con- 

 signment of catsup sent to this city 

 by the E. V. Crine Seed Co., a New 

 Jersey corporation, have been halted 

 by the fact that the company has gone 

 into the hands of a receiver. The cat- 

 sup was seized in Buffalo about two 

 weeks ago at the instigation of the 

 local officials of the pure food and drug 

 inspection branch of the Department of 

 Agriculture. The condemnation pro- 

 ceedings were to have been heard be- 

 fore Judge Hazel in United States dis- 

 trict court April 17. The legal repre- 

 sentative of the E. V. Crine Seed Co. 

 reported that the corporation had gone 

 into the hands of a receiver since the 

 catsup was seized. The receiver re- 



quested an adjournment of the proceed- 

 ings in order to give him time to fa- 

 miliarize himself with the situation. 

 The prosecution was willing to allow a 

 delay and then Judge Hazel granted 

 an adjournment for fifteen days. 



FREIGHT ON THE TITANIC. 



The trade was not a heavy loser, ia 

 the matter of merchandise, by the sink- 

 ing of the Titanic. The manifest 

 showed that the following horticultural 

 consignments were on board: 



Maltus & Ware, 8 cases orchids. 

 Thorburn, J. M., & Co., 3 cases bulbs. 

 American Express Co., 1 case plants. 

 Maltus & Ware, 11 cases orchids. 

 Hempstead & Sons, 30 cases plants. 

 Wells Fargo & Co., 1 case plants. 

 Downing, R. F., & Co., 1 case bulbs. 



WHICH? 



In spite of — or is it because of? — 

 such quick results as are here shown, 

 The Eeview is this month carrying 

 more classified plant advertising than 

 at any time in the past, although May 

 is the month that usually sees this 

 department of the paper at its maxi- 

 mum. 



Please discontinue my ad, as one Insertion has 

 brought more orders than I can fill. — H. J. 

 Potomkln, Muncle, Ind., April 22, 1012. 



Cut out my classified ad of gladioli. Sold out. 

 You did it. Nobody helped.— G. B. Babcock, 

 Jamestown, N. Y., April 22, 1912. 



Please discontinue my advertisement under 

 Coleus. as 1 received today more orders than I 

 can fill.— Geo. M. Brlnkerhoff, Springfield, 111., 

 April 22, 1912. 



CHICAGO. 



The Great Central Market. 



Responding to cool weather and 

 clouded skies, the market for the latter 

 part of last week was in striking con- 

 trast to the fore part, when an over- 

 supply of almost every seasonable 

 flower was noted. With the opening of 

 business on Friday, however, following 

 several cool days of rain, the market 

 showed signs of strength and before 

 closing time conditions began to look 

 normal. A number of special sales by 

 out-of-town retailers helped clear away 

 the surplus on Friday and left the local 

 houses with little else than the hold- 

 over stock of the previous days. But 

 little of this stock, however, was mar- 

 ketable and it was of little use on Sat- 

 urday, only the lowest of prices being 

 able to move it. Saturday found the 

 market settled again, with a general 

 stiffening in prices and the supply not 

 much more than meeting the demand. 

 In the meantime the weather conditions 

 took on a change and Friday, Saturday 

 and Sunday were reasonably good days 

 for the retailers. The cool weather of 

 the earlier part affected the supply to 

 an unusual extent, considering the large 

 quantities that were being shipped in 

 as late as Thursday, and gave consider- 

 able relief to the market for roses, 

 carnations and sweet peas, while spring 

 flowers became generally popular and 

 even the southern shipments of out- 

 door bulbous stock, which had suffered 

 badly during the glut, found a fair sale. 

 Prices began to steady on Friday after- 

 noon, when the wholesalers first de- 

 tected the change, and continued on 

 Saturday and in some cases, such as 

 the Butterfly or Spencer sweet peas, 

 the upward tendency was not satisfied 

 until Sunday. Beauties, Killarneys, 

 White Killarneys and Eichmonds, which 

 had suffered from the oversupply 

 earlier, began to stiffen in prices con- 



