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58 



The Weekly Florists^ Review* 



// 



APUIL 25, 1912. 



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Pa cific Coast Department 



>£^ 



Subscribers on the Pacific coast 

 should not fail to uote that their spe- 

 cial department of The Review has 

 grown until it now occupies five pages. 

 Oive us a boost and the Pacific Coast 

 Department will keep rigbt on growing. 



IT PAYS. 



Of course the only evidence one 



needs is the way the Pacific coast 



advertising is growing, but what the 



advertisers say is of interest: 



I want to thank you for the results so far 

 obtained through advertising in The Review. — 

 Max E. H. Keffel, proprietor Diamond Hill Nur- 

 sery. I,os Angeles, Cal., April 18, 1912. 



LOS ANGELES, CAL. 



The Market. 



While there has been no glut of stock 

 worth mentioning and practically noth- 

 ing has been thrown away, it has taken 

 a good deal of hustling on the part 

 of the wholesalers to clean up in some 

 lines and these busy men d^iajye a good 

 deal of credit. Never, pferhaps, in 

 the history of the trade has so much 

 local stock been in the market, and, 

 besides this, northern stock has been 

 arriving in more or less good order. 

 Of course, shipping orders to outside 

 l)oints have helped materially, and with- 

 out them there would undoubtedly have 

 been a glut. As it now stands, the 

 indoor rose growers will soon be throw- 

 ing out stock, and we have Fiesta week 

 and the Shriners' visit to take into con- 

 sideration. Under these circumstances 

 there is little likelihood of an over' 

 supply after Memorial day. 



Funeral work has been brisk and 

 there have been decorations for vari- 

 ous social affairs, while the pleasant 

 weather has brought shoppers out in 

 full force, which greatly helps the tran- 

 sient business. Maman Cochet and 

 White Cochet are two of the finest 

 outdoor roses ,iust now, though the fine 

 flowers of Ulrich Brunner and the 

 charming little Cecil Brunners are seen 

 everywhere. The climbing form of the 

 latter is being planted a good deal and 

 it appears to be as free as the bush 

 variety and a much stronger grower. 



Lilies disappeared as if by magic 

 after Easter and the showings the last 

 few weeks have been mighty poor. 

 There are a few rubrums in, chiefly 

 pot stock of a moderate quality only. 

 Indoor roses are fine, especially Beau- 

 ties, and carnations are holding up 

 well. Good asparagus strings and 

 smilax are scarce, leading to an in- 

 crease in the demand for other greens. 

 The huckleberry now being handled 

 here is fine, hard, long-lasting and of a 

 deep green color. Valley is plentiful 

 and good. Orchids are coming much 

 more freely and of better quality. 

 Spanish and English irises, tulips, daf- 

 fodils and ornithogalum are all in good 

 supply and of fine quality. 



Various Notes. 



Among the many novelties at the 

 Dieterich & Turner range at Monte- 

 bello, and standing head and shoulders 

 above them all, is the beautiful new 

 Red Cherokee rose. The white and 



pink forms of this showy species, Rosa 

 laevigata, are now well known, but the 

 new-comer is quite distinct from either 

 and a great advance. The color is the 

 richest red, with the base of the petals 

 shaded carmine, and this, with the yel- 

 low stamens, makes a lovely combina- 

 tion of coloring. The growth is as free 

 as that of the older varieties and the 

 flowers are just as freely produced. 

 Owing to the exigencies of propagating, 

 only a few plants have been allowed to 

 flower, but I have seen it on several 

 occasions and each time liked it better 

 than the last. "When it first appeared 

 the name San Diego was given it, but, 

 as the authorities of the San Diego 

 exposition are offering a $1,000 prize 

 for a new rose to be named for their 

 town, Dieterich & Turner considerately 

 withdrew the name. This is absolutely 

 the first public mention of this fine nov- 

 elty and not a line of advertising has 

 as yet appeared; yet thousands of 

 plants have already been ordered by 



trade visitors who have foreseen the 

 great possibilities of this novelty. It 

 will be offered just as soon as suffi- 

 cient stock has been worked up. 



, Spanish irises, fresh and beautiful in 

 coloring, and some excellent Empress 

 daffodils were among the offerings at 

 Creutz & Co. 's store at West Eighth 

 street. Mr. Creutz says he has late 

 Emperor coming on, which he hopes to 

 be cutting for Memorial day. 



Superintendent McLaren, of the 

 Golden Gate park, San Francisco, has 

 been in the city for a few days, look- 

 ing up nursery stock. 



Some of the finest outdoor roses seen 

 this season were being handled by S. 

 Murata on Hill street, as well as new 

 crop sweet peas and exceptionally fine 

 carnations. Mr. Murata has proven a 

 worthy successor to S. Shima and has 

 already established a good name for 

 straight and businesslike dealings. 



J. W. Wolters is more than pleased — 

 in fact, quite surprised — at the amount 



'^V 



CHAS. E. MORTON, Mcr. 



OUR NEW CROP 



ASPARAGUS PLUHOSUS NANUS uri ASPARAGUS SPRENGERI 



Guaranteed true to name. Ready now. 



PRICES AS FOLLOWS : 



Less than 5,000 @ $2.50 per 1000 



In lots of 5,000 @ 2.25 per 1000 



10,000 @ 2.00 per 1000 



20,000 @ 1.75 per 1000 



50,000 @ 1.50 per 1000 



100,000 @ 1.25 per 1000. 



Asparagus Sprengeri, .50 per 1000 



Los Angeles Flower Market 



414)^ So. BROADWAY, 



LOS ANGELKS, CAL. 



M en f ion The Review when you write. 



SA/I I I D A nr A Whf lenle Flwist and Florists* Supplies 

 • xTaI>J1V^/\ 1 -*^^ Successor to S. SHIMA. 



We ship all classes of 



CUT FLOWERS AND GREENS 



of the Ix'st quality in season to all parts of the country on receipt of mail, telegraph or tele- 

 phone orders. 

 Cash or certified check from all unknown parties. 

 8. HVBATA, 656 South Hlil Street, Tel. Main 2987; Home F. 2604, LOS ANGELES, CAL. 



Mention The Review ^aei vou write 



KEEP YOUR ET£ ON 



DIETERICH & TURNER 



MONTJEBEI^I.0, CAI.. 



R.F.D.U'i^oeTnVies THE PROGRESSIVE FIRM 



Mention The Review when you write. 



