10 



The Weekly Florists' Review. 



May 2, 1912. 



how to make and combine lines, to trace 

 them as they grow from a common 

 source; their sweep, the fine sense of 

 proportion in the completed figure. 



The Architectural Festoon. 



For another example of conventional- 

 ized design, hunt out a festoon or gar- 

 land as used in architectural ornament 

 or frescoing. Here is a design which 

 can be drafted bodily for wall decora- 

 tions, either as a single drape or as a 

 decoration continued around the room. 

 It may be elaborated by the addition of 

 wreaths, ties, baskets, balls or other 

 decorative features, to suit the occasion 

 — for Christmas, immortelle balls or 

 bells or wreaths; for a wedding, baskets 

 of flowers, or bells. Use but one kind 

 of the objects in one decoration, plac- 

 ing them at regular intervals; that is, 

 a wreath may be placed in the center 

 of the space above each drape; or, if the 

 basket feature is to be used, hang a 

 basket from the supporting point of 

 each festoon. 



Following the Classic Outlines. 



Study the proportions of the classic 

 festoon carefully. Notice, for instance, 

 the length of the drape as regards the 

 depth. If green is the decorative ma- 

 terial employed, see that the heavy and 

 light parts, if there are such, come at 

 the same point in each drape. If the 

 festooning is made of flowers, they 

 should be of uniform size and placed 

 at regular intervals. Make each fes- 

 toon the exact reproduction of the 

 others as to weight, depth and length. 



You should also know what kind of 

 room to put such a design in. Well, 

 then, what kindf 



Does conventional designing do away 

 with originality in floral decorating! 

 In other departments of ornamental art 

 it is considered the highest type of 



A LOS ANaEI.ES STORE. 



J. W. Welters, of Los Angeles, Cal., 

 has long been well and favorably known 

 to the trade as a progressive retailer 

 and at his store on Fourth street, the 

 Angelus, the most up-to-date methods 

 always have been employed. The store 

 shown in the accompanying illustration 

 is a new one, situated at 627 South Hill 

 street, and no expense has been spared 

 to make it one of the finest and most 

 artistic in the country. The walls and 

 ceiling ere old gold, the woodwork be- 

 ing finished in mission style, while a 

 large number of pieces of valuable stat- 

 uary, hammered brass, alabaster ware 

 and other costly furnishings have been 

 added. Since the photograph was taken 

 a number of choice large palms have 

 been received from an eastern grower, 

 the specimens here shown being from 

 a local firm. At the rear are rooms for 

 the reception of visitors, and a rest 

 room. While every convenience for 

 customers is provided, there also are 

 ample facilities for carrying on the 

 work, and a light, roomy office. A 

 rear entrance prevents anything having 

 to be brought in through the store and 

 altogether it can not fail to raise the 

 tone of the trade in the city. 



H. B. R. 



BLACKISTONE'S BOUQUETS. 



The wedding bouquets shown on 

 page 15 were some of those made by 

 Z. D. Blackistone, Washington, D. C, 

 for a wedding April 24, the bridal party 

 being the largest Mr. Blackistone ever 

 has seen. It consisted of twenty-four 

 persons. The bride carried a shower 

 bouquet of orchids, lilies of the val- 

 ley and orange blossoms. The ten 

 bridesmaids carried shower bouquets 

 of sweet peas, ranging in shades from 

 white to cerise pink. The two flower 



New Store of J. 'W, "WoUen, Los Angeles, CH 



work. But floral designing and land- 

 st'npe gardening are unique in that 

 th^y deal with natural objects, instead 

 of that of a mere artist's creation. 

 Here is the problem. An answer some 

 other time. G. B. 



Springfield, Mass. — Frank Burfitt has 

 broken ground for another greenhouse, 

 this one 27 x 125. 



girls carried baskets of pink roses and 

 scattered rose petals in front of the 

 bride as she came down the aisle. The 

 bridesmaids marched in pairs and each 

 pair carried the same shade of bouquets. 

 There was a decoration at the church 

 and at Eauscher's, where a large recep- 

 tion was held. About 500 strings of 

 Asparagus plumosus and 1,000 Amer- 

 ican Beauty roses, in addition to a 



quantity of dogwood and white lilac 

 were used for the two decorations. 



THE WBEATH. 



Some of Its Popular Forms. 



Until a few years ago the wreath 

 was the most popular of all funeral de- 

 signs, but the advent of the spray or 

 bunch of flowers has made a consider- 

 able difference in its popularity. 



It will generally be admitted that the 

 usual circular wreath, of the same size 

 all around, was not particularly beauti- 

 ful or artistic, though there were many 

 exceptions to this rule. Even now a 

 good deal of this class of work that is 

 sent out leaves much to be desired. 

 There are many forms of the wreath 

 still used, some elaborate, others quite 

 simple, and it is hoped that, in men- 

 tioning a few of the most successful of 

 these, a hint or two may be given that 

 will be useful to beginners in their 

 work. 



Groundwork of White Carnations. 



A type of wreath that is extremely 

 satisfactory as a show window design 

 is made solid with white carnations, 

 one half being thickened out into a 

 kind of broad crescent. On this part 

 of the wreath a spray of flowers is fas- 

 tened and there is room for a number 

 of changes to be carried out on the 

 same foundation, thus giving a good 

 variety with only a small outlay. 



Boses, for instance, may be used one 

 day, brought high in the center of the 

 crescent and gradually becoming smaller 

 until they run out to a single flower or 

 spray above the center of the wreath 

 on each side. This sounds like a stiflf 

 arrangement, but, if properly carried 

 out, it is far from that, and is quite 

 effective. Any other flower in season, 

 excepting white, could be used in a 

 similar way, and the groundwork of 

 carnations will last for a week or more 

 if fresh when made up. 



Magnolia Leaves and Other Foliage. 



Simple yet telling wreaths are often 

 made on a somewhat sifhilar plan as 

 the foregoing, but with magnolia leaves 

 instead of carnations. The magnolia 

 leaves are wired singly and are closely 

 placed over the foundation of the 

 wreath. Here the decorator has a 

 chance to introduce various other kinds 

 of foliage, such as croton or pandanus 

 leaves, small palms of such species as 

 the cocos or geonoma, or the prepared 

 fronds of Cycas revoluta. Large 

 bunches of purple violets, Easter lilies, 

 gladioli and other large flowers may 

 also be used here with striking and 

 good effect, especially in the larger 

 sized wreaths. There is room here, too, 

 for bold display in the properly selected 

 broad ribbons, in green, red or violet 

 shades. Try them out, and it is a 

 hundred to one that some really beau 

 tiful and striking combinations will be 

 discovered, as it were, accidentally. 



Making Every Flower Tell. 



Returning to the smaller, cheaper 

 wreaths, it is astonishing how little 

 stock a good decorator will use and yet 

 get satisfactory results. Too often the 

 beginner in wreath making sticks his 

 flowers in quite indiscriminately. He 

 has no idea, or only a vague one, as to 

 how much stock he is going to use or 

 what the wreath will look like when he 

 gets through, but just trusts to luck. 



