24 



The Weekly Florists' Review. 



Mat 2, 1012. 



THE FLORISTS' REVIEW 



6. L. OBANT. Editor and Manaokb. 



PUBLISBKC iVKBY THUBSDAY BY 



THE FLORISTS' PUBLISHING CO. 



630*S60 Caxton BnlldlnK, 



d08 South Dearborn St., ChlcaKO. 



Tklephonk, Uabbison 5429. 



BOIBTXBIU) OABLX ASDBXS8, FLOBTHW, OHIOAOO 



New York Office: 



ISIO Forty-Ninth St Brooklyn. N. T. 



Tklkphonk, 2632 W. Borough eark. 

 J. Austin 8iiaw, Managkb. 



Snbacrlption price, (1.00 a rear. To Canada. $2.00 

 To Europe, (2JiO. 



AdyertiBlng rates quoted npoD request. Only 

 •trictly trade advertising accepted. 



AdvertiBeiuents must reach us by 5 p. m.Toeaday. 

 to Insure InsertloD In the Issue of that week. 



Entered as second class matter Decembers, 1897, 

 ftt the poet-office at Chicago, 111., tinder the act of 

 March 3. 1879. 



This pap«>r Is a member of the Chlcatro Trada 



pT*»,Hm AnarwMatlnn 



CONTENTS. 



Mothers' Day Preparations ft 



— The Retailers Get Ueady 9 



— The White Carnation 9 



The Retail Florist i) 



— Conventional Designing 9 



— A Los Angeles Store (Illus.) lo 



— Blacklstone's Bouquets (Illus.) 10 



— The Wreath (Illus.) 10 



— Another Swindle 11 



— Floral Work of the U. of I. (Illus.) 11 



Seedling I'erennlals 12 



Violets — Rooted Runners Preferable 12 



— Large Violets 12 



Mexican Ivy l."< 



Walls of Concrete Blocks i;! 



Seasonable Suggestions — Gloxinias 14 



— Fancy Caladiuuis 14 



— Bay Trees 14 



— Amaryllises 14 



— Asters 14 



Sweet Peas — Outdoor Peas 14 



— Temperature for Sweet Peas 14 



\ What to Grow 1.5 



"- Business Embarrassments 15 



Cemetery Bedding — Grave Planting (Illus.).. 16 



Memorial Day Crops 18 



Caunas and Caladlums ". . IS 



Chrysanthemums — Early and Late Sorts 19 



— Young Stock Is Spindly 19 



— Chrysantremum Soclet.v 19 



What a Cyclone Does (Illus.) 19 



Latest Facts on Fumigation 20 



— Results of Recent Research 20 



— Prof. Henry T. Fernald (Portrait) 21 



Denver 22 



New York 22 



Obituary — Fred Ehret (Portrait) 23 



— F. X. Goeschl 2.*? 



— George W. Parker 23 



— Clinton H. Wilbur 23 



— Harry J. Hunter 23 



Chicago 24 



Boston 33 



Philadelphia 36 



Washington .SS 



Providence 40 



St. Louis 41 



Retubblng Bays and Palms 44 



Society of American Florists 46 



Phoenix, Ariz 46 



Detroit 48 



Rochester 51 



Steamer Sailings 54 



Pacific Coast Department 56 



— Lob Angeles. (Jal 56 



— Tacoma. Wash 57 



— Stockton, Cal 68 



— Seattle. Wash .58 



— San Francisco 58 



— Stock for Exposition 59 



Seed Trade News 62 



— Transparent Envelopes 62 



— Seeds In the West 66 



— Los Angeles Seed Notes 60 



— Sweet Corn for Seed ftS 



Nursery News 74 



— Federal Legislation 74 



— Plants in the Malls 78 



— With Illinois Nurseries 78 



Oyster Bay. N. Y 80 



Lebanon. Pa 80 



Alvln. Texas 82 



Colnmhus. Ohio 84 



Gardenias for Christmas 86 



Kokomo. Ind SS 



Bowling — At New York 90 



— At Chicago 90 



— At Buffalo 90 



News Notes 105 



Greenhouse Heating 106 



— The Fuel Situation lOfi 



— A Concrete Stack 106 



— From Steam to Hot Water 108 



Cincinnati 110 



Vegetable Forcing ' 112 



— Tomatoes and Cucumber* 11 J 



— Vegetables in Canada 112 



A Letter from Moberly, Mo .113 



Toledo. Ohio 113 



Pittsburgh 114 



State College, Pa 116 



BOOIXTY or AXZBIOAV rLO&IBTS. 

 Incorporated by Act of OonsreH, March 4, 1101. 



Offlc«r« for 1912: President, B. yinoant. Jr., 

 Wblt* Marab, Md.; rlce-prasldent, AoKoat Piwhl- 

 mann, Morton Orove, III.; aecretatT, Jobn Tonas, 

 Bedford HlUs, N. X.; traaaurer, w. T. Kaatinc, 

 Buffalo, N. T. 



Annual convention, OtalcaKO, 111., Aagiut W t6 

 23. 1912. 



Index to Advertisers 



Page 118 



EESULTS. 



We give them. You get them. 



We both have them. 



There are four double-page spreads in 

 this issue — count 'em — four! 



Is it because the prepared magnolia 

 leaves have come into such general use 

 that galax is selling so poorly this sea- 

 son? 



The retail florists who do garden work 

 say business is almost too good — the 

 outdoor department is so crowded that 

 it detracts from the attention given the 

 cut flower end. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Eeview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



With so many growers cutting down 

 on Bichmond for next season, those who 

 retain it may be able to get the extra 

 prices that apparently are needed to 

 make it pay as well as Killarney and 

 White Killarney. 



H. F. Winter, of the Charleston Cut 

 Flower & Plant Co., calls attention that 

 the governor of West Virginia not only 

 has issued a Mothers' day proclamation 

 but calls upon everyone to attend church 

 that day wearing a white flower. 



This is the season of quick clearances. 

 The Eeview urges every advertiser to act 

 promptly in the matter of cutting oub 

 items that are sold out. Don 't let dead 

 oflPers stand even one week. To do so 

 only makes extra work in sending money 

 back. 



Publications that are full of business 

 puflfs and personal flattery of advertis- 

 ers sometimes do nicely for a while, but 

 have you noticed how in the end most 

 of them resort to giving some article 

 free to subscribers, or to some other 

 scheme to attract people who will no 

 longer buy the publication for itself? 



Several of the large growers in 

 the midsection from which come the 

 Memorial day peony blooms send word 

 that the plants are not throwing the 

 usual number of growths, though the 

 strength seems to be improved thereby. 

 But it is a fairly safe guess that there 

 will be a good supply of flowers when 

 the demand comes, for the acreage in 

 peonies has expanded wonderfully in the 

 last ten years. 



If there is anything the matter with a 

 florist's business, nine times out of ten 

 it is neglect. Most of us are overdue at 

 the dentist 's, even when we all know the 

 consequences, and in the same way the 

 needs of a business are neglected : 

 "We'll do it tomorrow." Frequently, 

 however, the neglect is of another char- 

 acter: Money comes easily, so what the 

 need to conserve it? In a dry time a 

 good many people neglect to keep one 

 eye on the umbrella, thinking it never is 

 going to rain again— but it usually does. 



Bostons, that are difficult to sell 

 when cold weather arrives in autumn 

 always come into request about the time 

 the spring days arrive. 



If you mail plants you should attach 

 an inspection certificate or the postmas- 

 ter is likely to refuse them admission to 

 the mails. See the Nursery Department 

 of this week's issue. 



Goldfish and perfumery are fine side 

 lines for flower stores, but those who 

 want them should get them from adver- 

 tisers in The Eeview, instead of ordering 

 from the traveler for an unknown house 

 who says "Sign here, please," without 

 stopping to take breath or to give the 

 florist a chance to read the contract, 

 much less discover its meaning. 



CLASSIFIED ADVERTISING. 



The classified advertising in The 

 Eeview is bringing even better returns 

 this season than in previous years— 

 perhaps that's why last week's issue 

 carried thirteen solid pages of classi- 

 fied plant offers, the greatest quantity 

 ever printed in any one edition. This 

 is the way it works: 



Shall have to tell you to stop my geranium ad; 

 sold out; could sell two or three times as muoli; 

 have shipped to Pittsfield, Mass., and Tucsou, 

 Ariz., as well as points between. — S. M. Harbison, 

 Danville, Ky., April 22, 1912. 



Please discontinue the vinca nd; sold out, 

 thanks; only wish I had more. — Simon Dumser, 

 Elgin, lU., April 29, 1912. 



CHICAGO. 



The Great Centoal Market. 



The market opened somewhat weaker 

 Monday, April 29, than it did the pre- 

 ceding week. While the retrogression 

 was not great, it was the result of the 

 weather conditions. The rain, which 

 cut off the retail outlet Sunday, and 

 the cloudy weather which followed on 

 Monday, served to check demand more 

 than it did production and caused some- 

 thing of a drop in prices, the same be- 

 ing necessary in order to move stock 

 from the counters. Nevertheless the drop 

 was not an exceptional one and, with a 

 bright day Tuesday, the market gave 

 signs of resuming normal conditions. 



Only one or two items were to be 

 found that were in really strong de- 

 mand last week. Valley and sweet peas 

 were popular with the buyers through- 

 out the week, while the supply was 

 hardly equal to the call and hence the 

 wholesalers were able to obtain fair 

 prices. Sweet peas were off crop at 

 the start of this week, on account of 

 the dark weather, while the retail de- 

 mand was as strong as usual. The 

 retailers had been pushing them during 

 the days when the supply was plentiful 

 and consequently the demand continueil 

 when the supply was light. The But- 

 terfly is more popular than the winter 

 peas, which are fast disappearing. The 

 Butterfly varieties have dropped their 

 buds badly during the several recent 

 dark days. 



Eoses in general have cleared without 

 any great trouble, although American 

 Beauties have become more plentiful 

 and require pushing. Killarney and 

 White Killarney are in full supply, the 

 medium and long getting fair returns, 

 but there has appeared to be an over- 

 supply of the shorter grade and a drop 

 it^pnee w^s noted at the end o¥ last 

 week. They found little favor and 

 the buyer could almost name his own 

 price with the opening of the market 



