36 



The Weekly Florists' Review. 



May 2, 1912. 



^^^^^^^IF YOU WANT^^^^^^^^^^^^s 



THE BEST VALUE IN ROSES 



TAKE ADVANTAGE OF OUR SPECIAL ROSE OFFER 

 250 for - - - $7.50 I 250 for - - - $12.50 



A good medium grade. | Long stems, fancy and extra grade. 



Our selection of colors, mostly pink. 



BEAUTIES, best dozen, $3 00 



^ VALLEY, special 100, 4.00 



VALLEY, good 100, 3.00 



PEAS, extra long 100, 1.00 



PEAS, long sterna 100, .75 



SNAPDRAGK>N, aU desirable shades 100, $10.00 



LILAC, white and purple bunch, $0.76, 1.00 



Dagger Ferns, per lOOO, $2.00; Fiue long ferns— no waste— none better 



The Leo N lessen Co. ^^^^S' PiTiuDElpiiiA^'pA: 



MentlOD The Kevltw whao yoa write. 



PHILADELPHIA. 



The Bising Eastern Market. 



The long continued, cool, rainy 

 weather has shortened the supply of 

 flowers to a degree that makes the cut 

 flower market better than usual at this 

 season of the year. The quality of 

 much of the stock is excellent. The de- 

 mand is fair; most of the business is 

 done at moderate prices. There ar& 

 no especial features worthy of record- 

 ing beyond the continued activity in 

 Beauties, an activity that aflfects only 

 a little corner of the market; the fine 

 quality of many of the carnations, and 

 the close of the indoor lilac season with 

 one of the two growers who supply this 

 market. There are increased supplies of 

 southern lilac and a diminution of the 

 southern daffs. Easter lilies are still 

 struggling under the burden of left- 

 overs from Easter, while greens are 

 not in as active demand as they have 

 been for many weeks. There are still 

 some outdoor bulbous flowers and a few 

 from indoors, but these do not figure 

 much in the returns. Sweet peas have 

 had a particularly hard time during the 

 rainy weather, a condition only relieved 

 by the new crops now coming in that 

 stand unfavorable conditions so much 

 better than the wornout old chappies. 



The Hydrangea and the Ivy. 



There is a strong tendency today 

 toward moving the home from the 

 crowded city to the suburbs, the coun- 

 try, or by the sea. This tendency is of 

 great benefit to the florists, because 

 flowers are indispensable to the sub- 

 urban, country or seashore home. For 

 a long time the geranium, the coleus 

 and the trailing vine formed the prin- 

 cipal soft-wooded stock for this pur- 

 pose. The flowering shrub, the climbing 

 vine and the running rose formed the 

 mainstays of the hardier ornamental 

 section. Cultivation in taste and knowl- 

 edge of the requirements have led to 

 a broader field. Perhaps no two plants 

 are more justly prized for this pur- 

 pose than the hydrangea and the hardy 

 English ivy. 



A visit was paid one afternoon this 

 Iveek to the greenhouses owned and 



AN OPPORTUNITY FOR MAY 



The cut flower market is well supplied with an excellent 

 assortment of fine stock. 



Prices will rule low throughout May, affording you a 

 splendid opportunity to give your customers just what 

 they want at moderate cost. 



You can wire us to fill orders for choice or medium grade 



Princeton, Richmond, Killarney, Wliite Kiiiarney 



Roses 



Carnations in all the leading varieties. 



Sweet Peas* pink, white and lavender. 



Caster Lilies. 



All varieties of Flowers and Green at short notice. 



May we have a chance to show you what we can do? 



BERGER BROTHERS 



Wbolesale Florists 



140-148 Nortk 13th Street, 



PHILADELPHIA. PA. 



Mention Tbe Review when Toa wnw 



operated by J. William Colflesh's Sons 

 at Fifty-third and Woodland avenue, 

 West Philadelphia. The interest in this 

 visit centered in the two varieties of 

 plants named; both are being special- 

 ized by the Messrs. Colflesh. The hy- 

 drangea is being grown in successive 

 crops, timed to bring them in bloom 

 from now until late in the season. 

 The last plants of the first or Easter 

 crop are in full flower, their large heads 

 of soft pink and pale blue testifying to 

 cultural skill. The next crop is just 

 coming in, the heads just showing color. 

 Then follow successions of plants, from 

 those with the flower buds well formed 

 to the tiny floral pinhead and the shoot 

 which experts knowingly discuss wheth- 

 er or not it will bear. The demand for 

 these later plants is largely for the sea- 

 shore, the places near the cities taking 

 the earlier crop. 



The possibilities of the hardy English 



ivy have been seen and improved by the 

 Messrs. Colflesh. In one of their green- 

 houses are some twenty-five hanging 

 baskets made up of Dracaena indivisa 

 surrounded by hardy ivy, nasturtiums 

 used as a temporary division completing 

 the basket. These baskets are ordered 

 for the roof garden of a prominent city 

 hotel. The ivy will endure wind, sun 

 and heat as nothing else. It is pinned 

 here and there to the moss at the bottom 

 of the basket, just to prevent its going 

 wild, and is bound to make a telling 

 effect throughout the season if given 

 half a chance. 



Various Notes. 



The reception to President Taft at 

 the Union League Club, April 27, occa- 

 sioned handsome floral decorations. Be- 

 tween thirty and forty large wagon- 

 loads of plants, foliage and blooming 

 (hydrangeas were especially conspicu- 



