66 



The Weekly Florists' Review. 



May 2, 1912. 



'^ f^'^^'^^.^^^.^m^-i-.^^^MB^.^^^.-m^.^m^.^m^ 



Pacific Coast Department 



Los Angeles and other Pacific coast 

 readers will be specially ^interested in 

 the illustration of the new store of W. 

 J. Welters pn another pag-« of this is-, 

 sue. 



If you mail plants you should attach 

 an inspection certificate or the postmas- 

 ter is likely to refuse them admission to 

 the mails. See the Nursery" Department 

 of this week's issue. 



. Santa Cruz, Cal.— Carl Puirdy, of Uki- 

 ah, Cal., delivered a lecture on the "beau- 

 tification of small cities he re April 20, 

 under the auspices of the lo«cal Chamber 

 of Commerce. For the. sufr^pression of 

 ■weeds on vacant lots he simggested the 

 killing of the weeds by falli cultivation 

 followed by the planting off the strong 

 growing native wild flow-ers, which, 

 if given favorable conditmons, would 

 smother the young weeds. He advised 

 sowing the wild flower seedss broatlcast, 

 rather thinly, and as man_y of those 

 seeds are very small he sugsgested first 

 mixing them with soil to imsure eqiial 

 distribution. As the result of this lee 

 ture arrangements are being mad« for 

 a competition among the residents for 

 prizes for the best kept gar*dens, ere. 



LOS ANGELES, C^ 





The Market. 



Fiesta week and the visit of 

 the Shriners, which begins 3Iay 4, are 

 already causing inquiries fo*" stock and 

 retailers are on the anxious seat. To 

 judge by present appearancass, there is 

 going to be plenty of outdooir stock, but 

 good indoor roses will probatolybe none 

 too plentiful. There are in quiries for 

 Beauties in quantity, also for long- 

 stemmed reds and pinks of aMl varieti^. 

 Retailers who have been lefft on previ- 

 ous occasions are also lookin g ahead to 

 Decoration day, and wholesa—lers report 

 good bookings already. 



Just now funeral work forrwis the bulk 

 of the trade and flowers of the better 

 grades are not selling any too "well. 

 Outdoor stock, on the othe^T band, is 

 cleaning up well and growers are get- 

 ting good returns. Some orf the best 

 outdoor roses ever seen on tMin naavket 

 are being handled now by -the whole- 

 salers; large, well colored ULrich Brun- 

 ners, fine Maman Cochet aand White 

 Cochet being amoi^ the offerimgs. There 

 is plenty of carnation and tuulb stock, 

 valley and irises, as well as coreopsis, 

 forget-me-nots and the varicwus garden 

 or summer flowers. Gladioli i are not 

 plentiful yet, though there i^ consider- 

 able variety and the flowers CDfiered are 

 good. Orchids are a little m«ore plenti- 

 ful, but not first-rajte in qiiiality. In 

 greens, smilax continues th^ shortest 

 item, but it is more plentiful than it 

 was a few weeks ago. 



Various Notes. 



Howard E. Gates, son of MZrs, Corne- 

 lia R. Gates, of the Floral Nursery, 

 Anaheim, was in town last weaek, taking 

 a look around among the grcDwera^and 

 the trade generally. He says that'ousi- 

 ness has picked up well since the rains. 



Mi^s Kate Sessions, of Ssin Diego, 

 paid a flying visit to the trader recently, 



taking in the various places at Monte- 

 bello, including Howard & Smith's and 

 Dieterich & Turner's. ,Mi0s Sessions 

 expressed,; ierself as greatly pleased 

 .with the new Ked iSherokee rose at the 

 latterlJlace. * 



"Everybody's doin' it." Frank Lich- 

 tenberg is the latest to fall for the 

 auto to date and he will find his new 

 machine mighty useful. Business keeps 

 up remarkably well at the store on 

 Fifth street, and when I called some 

 extra fine yellow irises were being taste- 

 fully arranged with their own foliage, 

 in baskets, for an order. 



S. Murata has heavy bookings for cut 

 flowers for the Shriners' visit. These 



include practically all lines, but the 

 call has been heaviest on sweet peas, 

 carnations and centaureas. 



"When it comes to greens, Ta^sano 

 Bros, certainly come near the top. Tony 

 says he will handle an immense amount 

 of smilax, asparagus and other gar- 

 lands for the conclave. They are also 

 heavily stocked on California green 

 moss, a useful article just now, consider- 

 ing the sphagnum scarcity. 



The H. N. Gage Co. will be well sup- 

 plied with Sprengeri for the coming 

 festivities. The stock is extra long and 

 select, and big cuts arrive daily from 

 the Signal Hill ranch. 



While it looks like a case of locking 



LOS ANGELES FLOWER NARKET 



Chas.E. Morton. Mgr. 414^ S. Broadway, Loa Ang^eles, Cal. 



EVERYTHING IN 

 CUT FLOWERS 



. . W* ar« handllns th« antlr* output off olshtoon largo sroworo. 



FLORISTS' SUPPLIES 



SPECIAL 



Asparagus Plumosus Nanus 



Transplanted strong plants, true to name. 



Seedlings, good, strong stock $ 7.50 per 1000 



Ready for 2r}4-inch pots 10.00 per 1000 



Ready for 3-inch pots 12.50 per 1000 



Write, telegraph or telephone your orders. 



Prompt attention given. 



Mention Thf Itpvlew when you write. 



ANYTHING YOU 



IN CUT FLOWERS 



EED 



We are handling the finest grrades of these and can supply all demands. We make daily 

 shipments to all points. Roses. Carnations, Gladioli, Valley and all other stock in season. 

 We make a specialty of srreens of all kinds— Huckleberry, Brake, Mexi an Ivy, Maidenhair, 

 AsparaRiis Plumo.sus and Sprengeri, Smilax, etc. A trial order will convince you of the merits 

 of our stock. Write, phone or telegraph. 



CREUTZ & CO. 



403 W. Elsrhth St., 



Home Phone 

 F. 5407. 



Los Angeles, Cal. 



Mention The Reylew when yoo write. 



KEEP YOUR EYE ON 



DIETERICH & TURNER 



MONtKBEI^UO. CAL. 



R.FDt'lLo^slnKeies THE PROGRESSIVE FIRM 



•ITXI 



Mention The Keview when you write. 



