Mat 9. 1912. 



The Weekly Florists^ Review^ 



15 



Church Decoration for a Golden Wedding by A. F. Kellner Co., Milwaukee. 



tains the best touch in the whole ar- 

 rangement. If as much swing were al- 

 lowed the flowers as is shown in the 

 ribbon arrangement and some of the 

 ferns were grouped against the tie, the 

 spray would have been above censure. 

 Scatter, loosen and free the flowers. 

 Lengthen the stem end of the spray. 



While the same may be said of the 

 violet spray, the fault is not so exag- 

 gerated. It could be loosened and more 

 depth added by wiring the flowers and 

 foliage onto a brush of Asparagus 

 Sprengeri. Each spray of Sprengeri 

 could be covered separately and all tied 

 together, making a springy, airy spray 

 of violets and foliage. 



Gertrude Blair. 



FOR A SENATOR'S FUNERAI.. 



The funeral pieces illustrated on page 

 14 were made for the funeral of Senator 

 Eobert L. Taylor, which took place at 

 Knoxville, Tenn. The funeral was one 

 of the largest ever held in the south; 

 there were over 8,000 people at the 

 cemetery. The picture shows the scene 

 in the room where the body lay in state, 

 with the various specimens of the flo- 

 rists' handiwork arranged on the stage 

 behind the casket. As the senator died 

 on Sunday and the funeral was not held 

 until the following Friday, some of the 

 designs were not in such a condition as 

 to show to advantage in the picture. 

 The funeral party traveled from Wash- 

 ington in a special train^ which was 

 detained in Virginia for thirty-six hours 

 on account of the high water, thus de- 



laying the funeral. One of the largest 

 pieces — the tall design in the center of 

 the back row — was made by Charles L. 

 Baum, of Knoxville. 



TELL US ABOUT IT. 



The trade really is indebted to 

 Chapin Bros., Lincoln, Neb., for the 

 discovery of Mothers' day. It was the 

 second Sunday in May, 1908, that the 

 Chapins wrote to The Eeview telling 

 how Mothers' day had appeared unan- 

 nounced in Lincoln and caught them 

 unprepared. They wanted to know 

 more about it: what Mothers' day was, 

 and what should be done to prepare for 

 it. The Eeview said nothing then — 

 after it was all over for that year — but 

 two weeks before Mothers' day in 1909 

 The Eeview printed the Chapin letter, 

 bringing Mothers' day conspicuously to 

 the attention of the whole trade and 

 suggesting many ways it could be 

 pushed. Everybody knows the rest — 

 the business of the day has grown "by 

 leaps and bounds." Each year when 

 Mothers' day approached, The Eeview 

 has shown how enterprising florists 

 worked up Mothers' day the season 

 before. The letters from the trade 

 have been of the greatest assistance in 

 this. 



Write to The Eeview right after 

 Mothers' day — it is next Sunday — tell- 

 ing what you did to work up business. 

 Especially tell how you turned a part 

 of the demand to "bright flowers for 

 mothers living." That is the point of 

 prime importance now. 



A WEDDINO ANNIVEBSABY. 



The photograph here reproduced gives 

 some idea of the style of church deco- 

 rating done by the A. F. Kellner Co., of 

 Milwaukee, Wis. The firm makes this 

 line of business a specialty. The deco- 

 ration shown in the picture was exe- 

 cuted last March for the golden wed- 

 ding anniversary of one of the firm's 

 former employees. 



Wild smUax was used for the over- 

 head work, while palms formed the 

 background for neat groups made up 

 of Manda's golden privet, cibotiums 

 and a collection of other ferns. Four 

 laurel trees were used to good advan- 

 tage. The number 50, which was made 

 up of double narcissi, showed up well. 

 A vase of roses at each side of the 

 center gave the hedgelike effect a 

 pretty finishing touch. E. O. 



WIENHOEBEB'S AUTO. 



The Ernst Wienhoeber Co., Chicago, 

 was almost the last of the prominent re- 

 tailers of that city to adopt the motor 

 as a means of delivery — the horses 

 looked good enough for a long time, but 

 finally the commercial automobile be- 

 came so highly developed that most of 

 the early objections were overcome. 

 The car shown in the accompanying il- 

 lustration has been in use one season, 

 and it is safe to say that the Wienhoe- 

 ber Co. now would find it indispensable. 



New Bedford, Mass. — The Peckham- 

 Whitney Floral Co. is asking for bids 

 on a new carnation house 60 x 200. 



