30 



The Weekly Florists' Review. 



May 9, 1912. 



MAGNOLIA 



SI.50 



*l 



Leaves 

 per case 



Stock guaranteed in every particular 



Qreen or 

 Bronze 



A. L« Randall Co 



Everything for Florists, 



L. O. PhOB* Centrkl 



l^iTate Bxekance 



Deputmeati 



•"" 66 E. Randolph Street, Cliicago 



Mention The Review when you write. 



E. H. HUNT 



WHOLESALE CUT FLOWERS 



131 N. Wabash Ave. 



Established 1878 



CHICAGO 



Mention The Review when you write. 



\ 



last week that telegrams offering sharp 

 concessions in prices were resorted to 

 in the effort to move the accumulation. 

 tThere are all lengths of Beauties in 

 ijuantity, and all qualities in quantity. 



Carnations are doing well this week, 

 just the opposite of most other items. 

 Apparently the growers are shipping no 

 more than is necessary, in anticipation 

 of the special demand for Mothers ' day, 

 which will come in the latter days of 

 the week. It is assured that all strictly 

 first-class carnations will sell at fair 

 prices, irrespective of color, but it is 

 too much to expect that overripe stock 

 will find a market — no one would insult 

 his mother by using that kind of stuff. 



Butterfly sweet peas have arrived in 

 a flood this week; the receipts are sev- 

 eral times what they were in the week 

 preceding. The quality is extremely 

 fine and the stock is selling fully as 

 well as anything else on the list. The 

 winter-flowering varieties are passing 

 out; they cannot be sold in competitio^rv 

 with the Butterfly peas, even at consid-^ 

 erably smaller prices. 



?'here continue to be moderate quan- 

 tities of bulbous stock, but the demand 

 has subsided; evidently the public does 

 not fancy bulbous flowers after Easter. 

 The first peonies arrived this week, and 

 from now on this flower is likely to 

 dominate the market to a greater or 

 less extent. 



Valley is easier than it was, and or- 

 chids have come in so much more heav- 

 ily that prices have dropped off prac- 

 tically one-third. The leading cattleya 

 growers state thatV there will be big 

 cuts between now apd Memorial day, 

 and the hint is giveh the buyers that 

 orchids can be featiired to advantage 

 during the nest thre/^weeks. Lilies are 

 less abundant/Hrat^ill equal to all de- 

 mands. 



Make Your Memorial Day Advertising Pay 



It surely will if you use this attractive cut for the heading of your 

 ad. It drew your attention, so will it draw customers to your store. Get 

 the start of your competitors and take this service— only one Florist 

 in each city can have it. Sit right down and write up now. 



The price is cheap for the business it brings. 



Two-column size, $1.76 postpaid) ( Both, $2.60 

 One-column size, 1.00 postpaid ) ( Cash with order 



Schill Service Co., 7812 Linwood Ave., Cleveland, Ohio 



Mention The Review when you write. 



Snapdragons continue in overabun- 

 dant supply and the quality is not so 

 good as it was, with the result that 

 much of the stock is difficult to sell at 

 a price that will reimburse the growers. 

 Gladiolus Colvillei is coming in plenti- 

 fully; the principal variety is Blushing 

 Bride. Spanish iris is not so abundant 

 as it was and is making seasonable 

 prices. The outdoor irises that are com- 

 ing from the southern part of the state 

 are practically unsalable; the outdoor 

 iris is not a shipping flower. 



g Budlong's 



E Blue Ribbon Valley 



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The green goods market presents no 

 new features. 



