/ , 



Mav ». 1912. 



The Weekly Florists' Review. 



61 



dispose of his productions. The law of 

 demand and supply will govern this, as 

 it does in other industries. Overpro- 

 duction always causes gluts in prices 

 and this holds true whether it is in the 

 line of manufacture or in agriculture, 

 floriculture or horticulture. 



It would really be a difficult matter 

 to try to select any other business so 

 well organized as are the florists of 

 this country to undertake a campaign 

 to bring their wares to the attention of 

 the i)ul)lic. They have the machinery 

 and all that seems wanting is the 

 energy to set it in motion. 



The national society may be regardeil 

 as its main shaft, with the local socie- 

 ties as its revolving wheels. Once set 

 in action, what a power it could wield! 

 Cooperation between the many local 

 societies scattered throughout the land 

 and a strongly constituted committee 

 of the 8. A. F. to educate the public 

 could accomplish much. See what the 

 cereal foods interests are doing, educat- 

 ing the people that no breakfast is 

 complete without a dish of prepared 

 oats. The brewers are now educating 

 the public that beer is no longer a 

 stimulant but a food, thereby easing 

 the conscience of many and permitting 

 them to partake of it more freely, thus 

 increasing the demand. 



There is a big field in floriculture to 

 bring the sentiment of the people 

 closer to nature's greatest gift. Work 

 on it' and teach them that in all walks 

 and conditions of life flowers tend to 

 uplift and not to depress. A mother's 

 burden may be lightened with the 

 presence of the sweet flowers. They 

 also win the way to many a girl's 

 heart. Marriage is made more beau- 

 tiful when conducted under a bower of 

 flowers. Grief may be lessened when 

 you surround your dead with flowers. 

 Ask, "What is home without flowers?" 



Revive the fads. Let no man regard 

 himself well dressed without his bou- 

 tonniere. Make the woman feel not 

 dressed without the corsage bouquet. 

 Argue that no genteel person would 

 adorn himself with fraudulent jewels. 

 Then why with artificial flowers'f 



Some will contend that all this 

 sounds well theoretically, but that it 

 cannot be put into practice. Properly 

 worked, it can be done. As an illus- 

 tration, 1 have .seen an ordinary sign- 

 board used as the basis for a publicity 

 campaign which was so well conducted 

 as to draw forth some scathing edi- 

 torials in many of the newspapers of 

 the country before the campaign was 

 terminated. But the advertisers accom- 

 plished their purpose. Their wares 

 were heralded in actual news contro- 

 versies and this particular signboard 

 gained national prominence. Heinz has 

 distinguished himself with his "57 va- 

 rieties." Show that flowers have many 

 more uses. 



Publicity has firmly established our 

 leading American industries and can be 

 made to do likewise for the plant and 

 flower industry if the same methods are 

 pursued which others have followed. A 

 big convention is drawing near, prob- 

 ably the most important in the history 

 of the S. A. F. Suggestions have been 

 solicited for subjects of interest to be 

 brought before the meeting. Here is 

 one of vital interest and importance to 

 retailers, wholesalers, growers and all 

 allied with the business which the 

 S. A. F. represents. Let the machinery 

 be set in motion when we gather in 

 <^'hicago. M. C. Ebel. 



NEW CROP COCOS SEEDS 

 JUST RECEIVED. 



PALM SEEDS 



100 1000 



C!ocoe Argentea $0.75 $5.00 



*' Braziiiensis 76 5.00 



" Alphonai 75 5.00 



" Yatay... 75 5.00 



" Maritima 76 5.00 



•' Schizophylla 75 6.00 



" I^pidea 76 5.00 



" CampeetriB 75 6,00 



HacRORIE-NcLAREN CONPARY 



711-714 WMttanfc IMg., SAN FBANOISOO. OAL. Hmtmim, SAW MATm CM. 



Mention The Rerlew wben yon write. 



JAPANESE LILY BULBS 



100 1000 



C!ocoR Petraea $0.76 $6.00 



" Bonneti 75 5.00 



" Erioapatha 76 5.00 



** Garteneriae 75 6.00 



' ' Blumenair 76 6.00 



•' Humilia 76 5.00 



" Odorata 76 6.00 



For adTsnoe orders— 191)1 Vail dellTcrr. AU orders wUI be highly esteemed 

 before Hay. Lilivm Olcanteam, I.oaslflornm . rormosa, Mnltiflomm . 

 BfacnlfloTiiii, Malpomane, Babrnm, Album. Aamtnm, etc. Let us 

 supply your wants In Lilies this season. Large stock, far below price, strictly choice, 

 high-grade. Connect directly with growers and exporters In Japan. Write for price 

 list for 1912. Time is now. 



JAPAN LILIUM CO., 962 40th ST., OAKLAND, CAL 



I ( 



Mention The ReTlew whsn you write. 



Wfld AdJantoiii Sprays 



(IkM tar Eferr Flmt 



My method of packing insures arrival in good 

 condition anywhere in the United States. Order 

 a 12.50 sample case, or write for prices. 



Headquarters for Mexican Ivy 



C EADEN ULLEY. ""^^^t" SuU Cm, Cil. 



Mention The Review when you write. 



20,000 SURPLUS 

 MINIATURE MUM CUTTINGS 



from soil: strong, healthy plants, grown outside. 

 Oenuine Baby, no pompon ; red and yellow, late- 

 flowering variety. November and December, 

 ready now, at 14.00 per 100, $3.5.00 per 1000. 



BIrs. Bandar BfarKuarlt*. from sand, ready 

 in May, at $3.00 per 100. 



Cash with order, please. 



Nevckatel Nuieries, Bnrlmjaffle, Cal. 



M«BMon Tb« Reiicw when too wrtf. 

 Pot bound 8-inch 



Asparagus Sprengeri 



75c per doz. ; $5.00 per 100. 



Bas8ett*s Floral Gardens 



B. S. Bassett, Prop. LOOMIS, CAL. 



Mention "fhe Review when you write. 



Araucaria Excelsa 



Top cnttings, 4-ln. pots, 2-3 tiers. 30c, 36c each. 

 Top cuttings, 6-in. pots, 4-5 tiers, 60c, 75c each. 

 Seedlings. 5-ln. pots, 18-24 In., 60c, TSc each. 



FICUS MACROPHYLLA 



1-2 ft. 20c: 2-3 ft., 25c each. 



H. KEMPr, Pacific Nmcry 



•Ml mmtMr St.. BAM FBAVCISOO. CAL. 



Mention The Review when yea write. 



PILMS PALMS PAUig P1LM8 PALMS 



In carload lot v 



WASHINGTONIA ROBU8TA S 



IVj, 2, 2Hi, 3 and 34 ft., at 26c, 30c, 40c, 46c -^ 



iind 66c each (t>alled plants). Ask for our ^ 



Wholesale Palm List of all kinds of Palms « 



(Oocos, Phoenix. Seaforthia, etc.) State ■ 



quantity wanted. ^ 



CXOTK NURSERIES. Saati Barfcm. U. t 



Mention The Review when yon writ*. 



SHASTA DAISIES 



▲taaka, OMllfomla and Woatrmlto, aztn 



•tronc ield dlvlsloni. 124.00 per 1000: $iM ptr 

 100. 



Cyelamon Porslonm CMcnntonai, $, 4 mmi 

 ft-ln. pots. r.OO, 112.00 and I20.00 per 100. Wim». 

 Xmahf pl«nta, well kadded. 



▲•pantcns PlnmoraB, S-in.. |6.00 per 100. 



10.00, 18.00 and $16.00 per 100. 



Alto aiUMt* Dalajr. Fantotomon Hyteld* 

 am Gimndlflorain, Dotylilntain HTbndaai 



and other choice leeds. Send for list. 



Cash, pleas*. 



FRED QROHE, Santa Rosa, Cal. 



K. D. 4. 



Mention The Review when yon write. 



Phoenix Can., ball- 

 ed, by the carload: S. 

 8>a,4, 4'3. 8, Blg.Sft.. 

 at 40c, 66c, 75c. QBc. 

 $1.20. $1.4S. $1.75 each. 

 For smaller orders, in 

 closed boxes, flO per 

 cent extra. 



A reea toplda. pot- 

 ted, 2»3, 3, 3>9, 4.4HI, 

 6, 5 "a 6 ft. at $1.00, 

 $ijO,|l.«0.ri.90. te.20, 

 $2JM),n.80,n.l0each. 

 Kentlas, Oocos Plu- 



„..„ mosa. WasblDirtonla 



FlUferaand Robusta, Erythea Kdulls, Seaforthia, etc. 



Kentla Kmnerlaa. - tents BarlMum, OM. 



Mention The RpTlew when yon write. 



BARGAIN IN SURPLUS STOCK. 



Rooted Cuttinrs: Chrysantbemnms, Ic. Achyr- 

 antbes, 14c. Single Petunia. Ic; Dble., lV4c. 



From flats: Verbena. Centaurea Imperlalls, 

 Cineraria Hyb. Ordfl., %c. Dlanthas. Stocks, 

 Zinnia, V^c. Branching Aster, Variegated Sage, 

 Lobelia, Sallerol GersDlam. Ic. 



From Ground: Alaska Daisy, l^c. Cowslip, 

 laree. 2c. Columbine, large. 8c. 



From 2V4-inch Pots: SaWla Splendens, Ans- 

 der, 2>4c. Blue Moonvlne, 2c; White, 5c. Pelsr- 

 der, 2V4C. Blue Moonvlne, 2c. White, 5c. Pelar- 

 goninm, mixed lot, 4 to 5-Incb, 8c. Moeblen- 

 beckla, 3 to 4-loch, 4V4c to T^c. Pepper Tree, 

 quart cans, 18 In., 8c. Blue Gam, pints snd 

 quarts, 2 to 5 ft., 5c to 10c. 



Send for price list. 



FREDO.EHLE,S;r'T."^: 



Mention The Review wben you wme. 



r 



CAHNATION SPECIALISTS 



1 



Calif oniia Carnation Co. 



L 



LOOMIS, CAL. 



J 



Mention The Review when voo writi. 



