Mat 9, 1912. 



The Weekly Florists' Review. 



67 



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RAFFIA 



NATURAL : Red Star and 3 other 

 brands. Bale lots or less. 



COLORED: 24 standard colors. 



Minimum orders 25 lbs. Write for 

 prices, stating quantity. 



McHUTCHISON & CO. 



THE IMPORT HOUSK 



17 Murray St., NEW YORK 



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HE KINBERLIN SEED CO. 

 sH'Siitm SANTA CLARA, CAL. 



Growers of 

 ONION, LETTUCE. RADISH.etc 



Correspondence Solicited. 

 Mention The Review when yoa write. 



SEATTLE, WASH. 



Growers of 



PlIGET SOLND CABBAGE SEED 



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Tuberoses 



Monster size, 6-in. and up $15.00 per 1000 



500 in a barrel, $8.00 per barrel. 



WMliiir ft IVin lie' Merebiits 114 Chiinbers it., 

 TCCCUer a UOU, „j Grower* NEW YORK. 



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F. W. O. SCHMITZ 



PRINCX BAT. H. T. 



Wholesale Grower. Exporter and Im- 

 porter of all plants, roots and bulbs in 

 ■eaton. 



Corrospondonoo Bolloltod 



WiU Find ALL the BEST 

 OFFERS ALL the Time in the 

 REVIEW'S CLASSIFIED ADVS. 



SURPLUS OFFER 



KENTUCKY 

 BLUE CIRASS SEED 



Sample Weight 



No. 19 19-lb. Test 



No. D 19-lb. Test 



No. E 15-lb. Test 



No. F 12-lb. Test 



Price 



$3.35 per bu. 



3.10 per bu. 



3.00 per bu. 



2.66 per bu. 



Freight paid to all points east of the 



Miesissippi Shipped in original sacks, 



112 lbs. each. 



FANCY RECLEANED 



ALFALFA SEED 



14c lb., f. o. b. Baltimore 



We are large wholesale dealers in 

 Grasses, Clover, Field Seeds, etc. 

 Samples and special prices cheerfully 

 given on your requirements. 



J. BOLGIANO & SON 



Wholesale Seed Merchants 

 Main Office. Pratt iid LiglitSts., Baltimore. Md. 



Pier, Montsomery St. and The Harbor 

 Mention The Review wnen you wrttt. 



H. FRANK DARROW 



p. O. Box 1250 

 86 Barclay St., NEW YORK 



Valley fnm cald stmge for immediate shipment 



Importer of 



Azaleas, Palms, Bay Trees 



and all other Belgian Plants, Lily of the Valley 

 of the finest Berlin and Hamburg brands. 



Japanese, Holland and French Bulbs 



FRENCH and ENQLISH 

 FRUIT and ORNAMENTAL STOCKS 



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Pliters-Wlisflar SNd Conpiny 



Holliater , ■ ■ C alifornia 



Growers of High Grade Seeds 



OnlMi, Radish, Lettuce, 

 Sweet Peas. etc. : : 



Correspondence Solicited. 

 Mention The Review when you write. 



Yokohama Nursery Co. 



IMPORTERS 



Japanese Bulbs, Plants, Seeds 



and Bamboo Stakes. 



New York, N. Y. London, England 



Yokohama, Japan 



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Routzahn Seed Co. 



ARROYO GRANDE, CAL. 



SWEET PEA and NASTURTIUM 

 SPECIALISTS 



WbolAsale irrowers of fnll Usti of FLOWER and 

 O^RDEN SEEDS. 



Beit that stow. We sell di- 

 rect to gardeners and florists 

 at wholesale. Big beautiful 

 catalogue free. Write today. 

 ABCHIA8 SEED STORE, Box 68, Smialia, Ho 



SEEDS 



Solitude is the place where they 

 never advertise. The average retail 

 florist does not realize the great value 

 of continued advertising. He per- 

 haps has tried it occasionally, and 

 not noticed any benefit comparative 

 to the cost. Of course he wouldn't. 

 A single advertisement is something 

 like a boil on the neck — people may 

 see it, but it is so unusual that it ia 

 distasteful. The conclusion is that 

 the florist is stuck with a lot of sur- 

 plus rubbish that he wants to run 

 off. It's the stick-to-it advertising 

 that pays, and if Mr. Florist has pa- 

 tience and some money for a long 

 time investment, he's bound to win. 

 The daily newspaper is the best ad- 

 vertising medium for a retail florist7 

 Every day, if possible, or at least 

 three times a week. Keep the ads. 

 boiling — change them with the sea- 

 son — make Lent seem like Xmas. As 

 a matter of fact, Lent should not 

 be such a poor flower season, for if a 

 chiefly the codfish aristocracy who 

 celebrate so they can catch up with 

 their butcher bills. Flowers should 

 be a necessity, among educated peo- 

 ple especially, and will probably be 

 some day. The right kind of adver- 

 tising will do more for the uplift of 

 the florist business than anything on 

 earth. There is one thing more — the 

 most important thing — and that is 

 you must have the quality to back up 

 the advertising. This is absolutely 

 essential to success. An advertise- 

 ment is worse than nothing unless it 

 rings true. Don't advertise inferior 

 goods — and it's best not to handle 

 that kind. Of course, in this bus- 

 iness you cannot avoid occasional 

 trouble — the very nature of the bus- 

 iness is such that nothing is abso- 

 lutely sure — but have a good average. 

 That's what counts. Supply the best 

 there is, and advertise your goods in 

 as truthful a manner as you know 

 how. That's the way we have done, 

 and that's why Horseshoe Brand lily 

 and French bulbs are more in de- 

 mand than any other brands — be- 

 cause our advertisements are backed 

 up by the best goods in our line flo- 

 rists have ever known. Send for our 

 Book of Bulbology with prices. 



RALPH N. WARD 

 &C0. 



71 Murray Street 



Not How Cheap 

 Bnt How Good 



NEW YORK 



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