16 



The Weekly Florists^ Review^ 



May 16, 1911 



'S^ 



Memorial 

 Day Wreaths 



Wreaths of Brown Cerasus and 

 Magnolia leaves, arranged with 

 flowers and tied with national 

 colored ribbons — $5,00 Each. 



Wreaths of Galax leaves 

 and flowers, $3, $4 and $5 



Large assortment of Cut Flow- 

 ers at reasonable prices. 



Mail orders receive prompt attention. 



Samuelson, Florist ^^,„. cai'LuZo-i 



^ 



.1601 



A Chicago Advertisement of Memorial Day Wreaths. 



ments. Position is important in some 

 papers and not in others — all the live 

 stuff in some papers is on one or two 

 pages, while in others it runs all the 

 way through. The occasional adver- 

 tiser should not hesitate to pay the 

 price to be with the live matter. A 

 good cut will save many words, as well 

 as serve to draw the eye to the space. 



For the store located off to one side 

 of town or near the cemetery the news- 

 paper is not so good a proposition, as 

 only a part of its readers can reach the 

 store unless it is by telephone. "We 

 are as near to you as your telephone ' ' 

 is the phrase one successful retailer, 

 located to one side of town, uses in all 

 his advertising. 



If a store has a local trade only, 

 usually mailing cards are excellent. 

 One store of this class has 2,500 more 

 or less regular customers. They are 

 all in a bunch. Stuffing the mail boxes 

 is easy, but usually the maid throws 

 out the florist's neat card with the 

 butchers' and grocers' dodgers and the 

 printed matter is wasted. Mailing the 

 card in an envelope, especially if 



Preparations for 

 Memorial Day 



should be made at once — Flowers or plants 

 should be ordered at once, as the florists will 

 find it very difficult to obtain sufficient 

 supply to satisfy the- demand, this season. 



Early orders will receive best attention, 

 and, of course, orders over our ))honc will be 

 most satisfactorily filled. 



B. C. Morris Floral Co. 



raoxn RioHT-rivts-TBBGE nrrr-Two east a£coin> south 



The Original was Four Times as Large. 



sealed, usually gets it into the hands of 

 the person addressed. 



Study your special conditions and 

 plan your advertising accordingly. 



Making Up Stock. 



But to go back to the wreaths. Most 

 of those who now do a big business in 

 Memorial day wreaths have begun with 

 small sales and worked up. With the 

 benefit of their experience others can 

 work up faster, but it is not well to go 

 too strong. True, if the wreaths do 

 not sell as well as expected they will 

 keep indefinitely in a cool, not too dry 

 place and can be sold for funerals. Only 

 the special-sales wreaths probably will 

 not be quite so good as you make when 

 you are getting more money. Quite 

 likely you carry several wreaths of 

 magnolia leaves always in stock, ready 

 made, to meet sudden calls. Perhaps 

 you make three or four 18-inch wreaths 

 from a basket of leaves. That makes 

 them good and full. By making them 

 not quite so wide and with the leaves 

 not overlapped so much you can get 

 five, six, seven or even eight 16-inch 

 wreaths from a basket of good stock. 

 The 16-inch wreath will be about right 

 for a Memorial day sale. 



A cheaper proposition for those who 

 feel that their trade will not respond to 

 an offer of a good wreath at $2.50 is a 

 wreath made on wire or rattan, just 

 as is the Christmas holly wreath. You 

 can make these up, about 15-inch 

 wreaths, at a cost that will permit sell- 

 ing the plain magnolia wreath as low as 

 75 cents, or even 50 cents, or you can 

 add cycas leaves, ribbon, flowers, etc., 

 to make the selling price anything you 

 please. So great has the demand be- 

 come for these wreaths that the lead- 

 ing supply houses now make them in 

 quantity for the Memorial day trade, in 

 a dozen different styles, something to 

 suit every taste and condition. 



Make up as many as you think you 

 can sell. Trim a few with flowers — 

 several kinds — and put some ribbon on 

 some. Use these in the store and win- 

 dow the week before May 30. In the 

 center of the window have a wreath 

 in a box, with the cover off and the 



paper that lines the box thrown back^ 

 just as though one were about to lift 

 the wreath out. Have a neatly lettered 

 card to tell how you' deliver these 

 wreaths on the morning of ieTemorial 

 day at the special price. 



Everybody's Day. 



Avoid one common mistake. Don't 

 show an old soldier in your ad, and 

 don't refer to decorating soldiers'" 

 graves. Instead let it be understood 

 that the significance of the day has 

 changed. Decoration day once was the 

 d£|y the G. A. R. decorated soldiers' 

 graves — now Memorial day is the day 

 everybody takes flowers to the graves 

 of the loved ones. The broader observ- 

 ance makes all the difference in the^ 

 world to the florists. 



THE PEONY WBEATH. 



Until the magnolia leaves took such 

 a strong hold on the trade there was 

 nothing to really compete with galax 

 as material for Memorial day wreaths. 

 While the galax has been pushed back to- 

 second place as material for the body 

 of wreaths, no flower has been able to 

 crowd the peony, most showy of Memo- 

 rial day blooms, and greater quantities 

 will no doubt be used this season than 

 last, for the popular appreciation of th» 

 flower is waxing year by year. 



The illustration on page 17 shows one 

 of the better class of Memorial day 

 wreaths, made of bronze galax and 

 trimmed principally with peonies. Of 

 course this was a big wreath — no or- 

 dinary one would have permitted the 

 use of anything like the number of big, 

 showy blooms. The Sprengeri used 

 among the peonies served to lighten the 

 effect, and the use of valley on the 



RJ&MEMBER 

 OIJR1t[ER0ES! 



Wttk anly t-tn tfom m»w skMtf «f m 



DECORATION DAY 



«flte 9%ould he Oivtma »ov%0 #arf»ett thovfht 

 to th9 porut rtmembranoe you want placed 



Bur4ltf tMTv'B h€ tome fUnoert for ytm 

 t0 Hy— • wr^atk or oluttor of pr«ottt — *o 

 %Bhy not ORDER TURH RIGBT NOWt 



thia i/»ar ve crr« &etff«r etptipped th^n 

 cv«r to fill pour order^arge or •mail* Aov- 

 4f»p • mimbor «/ JfEw tpeeiatlp prepared 

 wre9iht, among th«m our famoue FrencK 

 Moae aiM Magnelia Leaves. 



Ju9t ph&me Matm taot— either exchange - 

 1 aitd officiant earvioe it our hobbpi 



The Original was Four Times as Large,. 



