May 16, 1012. 



TheWeekly Florists' Review. 



31 



saler, keeps him posted as to the prog- 

 ress of his various crops, puts his trust 

 in him, is a good grower and, above 

 all, attends to his own business by- 

 keeping proper records on all his plants, 

 thereby finding the leaks, so that when 

 a plant of any kind is grown at a loss, 

 it will promptly be reduce(} in quan- 

 tity next season or be discarded alto- 

 gether. This, my friends, is my 

 description of the favorite. Let us all 

 try to be favorites. 



The Retailer. 



Though the last on my list, the re- 

 tailer is not by any means the least im- 

 -^' portant in the three branches of our 

 trade. In fact, I consider each as im- 

 portant as the others. To the whole- 

 saler he is a direct customer; to the 

 grower he is an indirect customer, and 

 I want to add here that in most in- 

 stances he is a better customer to the 

 grower than are his so-called direct 

 customers. The greatest injustice done 

 to the retailer is by the grower who 

 sells to him at a good wholesale figure 

 and then undersells him at retail, 

 whether in the immediate neighbor- 

 liood or a hundred miles away. The re- 

 tailer should frequently visit the 

 grower whose stock he uses, and, if 

 l)0ssible, in company with his whole- 

 saler. 



Retailers frequently contract with 

 growers directly for stock. It invari- 

 ably happens that just when stock is 

 extremely scarce, the retailer has an 

 increased demand; his grower can not 

 furnish it; then he has to fall back on 

 the wholesaler. If this worthy indi- 

 vidual does not give him first choico 

 and all he wants, the retailer gets on 

 his high horse because this "robber of 

 a wholesaler ' ' was so unjust as to take 

 care of his regular patrons first. Well, 

 now, I don't blame the wholesaler for 

 that. Do you, Mr. Retailer? Better 

 make up your mind to expect only what 

 is fair. And all of you, grower, whole- 

 saler and retailer, remember we are 

 and always shall be of mutual benefit 

 to each other only in so far as we are 

 fair to each other, and then only can 

 we expect fair treatment ourselves. So 

 let us cooperate more and more, and 

 endeavor to make our interests mutual. 



aBEEN MOUNTAIN BOTS. 



Just as the finest business in the 

 world is the publishing of a horticul- 

 tural journal — an occupation that com- 

 bines the fascinations of newspaper 

 work with the widely talked of ele- 

 vating influence of flowers — so, fortu- 

 nate is he who can make his home in 

 (Jhicago, with a boyhood in New Eng- 

 land to look back upon and the occa- 

 sional opportunity of a vacation visit 

 to good old hills of the Green Mountain 

 state. Doubly fortunate, then, is the 

 Vermonter who pens this note in the 

 office of The Review. 



The only excuse for the foregoing 

 paragraph is the receipt of a photo- 

 graph, from H. M. Totman, of Ran- 

 dolph, of what he calls his "plant 

 null." The Vermont hills roll back 

 from the greenhouses in a way that 

 • brings forward boyhood memories re- 

 freshed as by a recent visit. Vermont 

 certainly is a grand little state to be 

 born in. and for Mr. Totman it is a 

 nne little state to live in, for ho has a 

 prosperous business amid most pleasant 

 surroundings. Here is 17,500 feet of 

 glass, heated by hot water, using a No. 



These Are the Little LmersThatDo'theBosiness 



7 Kroeschell boiler. In the foreground 

 is a 2-acre field of stock plants, prin- 

 cipally geraniums, and outdoor stock 



for summer flowering. 



KEEPS THREE MEN BUSY. 



When a newspaper advertisement at 

 a cost of only 10 cents per line will 

 keep three men busy packing, what 

 more could one askf Surely nothing 

 but a larger supply of stock. This is 

 how Review classified ads worked in 

 one case: 



Wo wish to sa.v a little .ibout Rpvl<'w ads. 

 Tlic.v nri' great! We receive oi'<lers oiiough every 

 du.v to keep three iu« n buf.v imeking. \Ve find 

 that with good stock and good ads In as good n 

 paper as The Review thingH must move to keep 

 np. Kvery a<l eonnts. — Haiiiuiersi-hniidt & Clark, 

 Medina, O., May It, 1912. 



TEXAS THE GARDEN. 



Optimism prevails among the farmers 

 in all parts of Texas. According to re- 

 ports received by the State Department 

 of Agriculture at Austin, crop prospects 

 at this time of the growing season 

 never were brighter. Everything points 

 to a record-breaking production of 

 various kinds of staple products. Good 

 snows and rains during the winter in 

 the Panhandle and the strip of north 



Texas territory where winter wheat is 

 grown caused that grain to start into 

 the warmer months in fine condition. 

 Growers report that the wheat crop will 

 be a bumper one. The same condition 

 applies to the oat crop. The acreage 

 in kaffir corn, milo maize, sorghum and 

 alfalfa is much larger than last year. 

 The jteacli crop in east Texas came 

 through the winter with slight damage. 

 The yield is estimated at more than 

 4.000 carloads. The berry crop is large. 

 Shipments of strawberries, dewberries 

 and blackberries are being made by 

 carloads to northern and eastern mar- 

 kets from several localities. 



Spring garden truck of all kinds is 

 being grown this season in much larger 

 quantities thad ever before. Enormous 

 quantities of cabbage have been mov- 

 ing to market for several weeks. The 

 Bermuda onion crop is now moving to 

 market by train loads, and the total 

 crop of the state is estimated as about 

 4,000 carloads. The corn acreage is 

 about five per cent larger than last year 

 and the crop is in splendid condition. 

 In south Texas roasting ears will soon 

 be ready for market. The timely rains 

 have given this croj) a fine start in cen- 

 tral and north Texas and everything 

 points to an unusually large yield. 



