36 



The Weekly Florists' Review. 



Mai 16, 1912. 



Index to Advertisers 



Page 70 



CONTENTS. 



Memorial Day; It's Opportunities 15 



— A Memorial Day Leader (lUus.) 15 



— The Peony Wreath (lllus.) 16 



— Work for Memorial Day IT 



— Designs for Memorial Day 18 



— The Peonies are Coming 19 



Glaser's Place (lllus. ) 19 



A Kansas Rosebud (illus.) 19 



Big Money in Peas 19 



The Retail Florist 20 



— Natural Designing 20 



— The Schiller Car (lllus.) 20 



— Mother's Day 20 



— A Retailer's View 21 



— A $200 Funeral Basket (illus. ) 2t 



Cineraria Seed 22 



Supplementing the Glass 22 



Cemetery Bedding 22 



— More About Grave Planting (illus.) 22 



Vases and Window Boxes 24 



— Spring Work for Plantsmen 24 



Bobblnk & Atkins' Big Signs (illus.) 25 



Gladioli 25 



Begonia Mrs. Heal (lllus. ) 2() 



Seasonable Suggestions 26 



— Filling Cemetery Vases 26 



— Piazza and Window Boxes 26 



— Stock for Window Boxes 26 



Hlppeastrum Procerum (illus.) 27 



Otaksas Not Flowering 27 



Concrete Construction 28 



— Concrete In Greenhouses 28 



— Price of Cement 28 



The Greenhouse Railroad (lllus. ) 28 



Spores on Fern Fronds 28 



Ferns for Potting 28 



What Happened to Flowers in 1913 29 



The Triangle in the Trade 30 



— From Grower to Retailer 30 



Green Mountain Boys (illus. ) 31 



Keeps Three Men Busy 31 



Texas the Garden 31 



Geraniums 32 



— Geraniums Need Feeding 32 



— Geranium Foliage Diseased 32 



Diseases of Gladioli ;. 32 



Chrvsanthemums 32 



— Wells' Late Pink 32 



— Chrysanthemum Society 32 



Obituary 3.1 



— J. F. Wilcox (portrait) 33 



— David Freudenthal 33 



— William F. Wagner 33 



Boston 33 



President Foley's Committee 34 



News, Notes and Comments .35 



Hartford Test Garden 36 



Everybody Pleased 36 



Chicago 36 



Denver 43 



Pittsburgh 44 



Cleveland 45 



Philadelphia 46 



No Other Advertising Done 48 



Business Embarrassments 49 



New York 49 



Gladioli for August 54 



News Notes 56 



Rochester. N. Y 58 



Providence ^ 



St. Louis 62 



Steamer Sailings 66 



Pacific Coast Department 71 



— Seattle, Wash 71 



— San Francisco 71 



— Los Angeles, Cal 71 



— Tacoma. Wash 74 



— LaGrande. Ore 74 



— Spokane, Wash 74 



Manettl by the Million 75 



Bowling 75 



— At Chicago 75 



Seed Trade News 76 



— The Seed Season to Date 78 



Nursery News ^ 



— Destnictlve Moths 88 



Palnesvllle, 94 



Louisville, Ky 94 



Cincinnati »» 



Washington .98 



Southampton, N. Y 1^ 



Milwaukee JO? 



Detroit 104 



Vegetable Forcing 114 



— Manure Gnats 114 



— Whelchel's I.,ettuce Houses (lllus.) 114 



Greenhouse Heating 116 



— Methods and Their Merits 116 



Evansvllle. Ind 122 



Greenwich. Conn 124 



Lenox. Mass 126 



Minneapolis. Minn. 128 



Salt Lake City 130 



Alvln, Tex 130 



Olens Falls, N. Y.— Thomas Burns has 

 leased the Harris building, adjacent to 

 the East street bridge, and will open 

 a flower store there. 



Lincoln, Neb. — The Nebraska Imple- 

 ment & Seed Co., of this city, was adju- 

 dicated bankrupt April 22, in the fed- 

 eral court.* The case was one of invol- 

 untary bankruptcy. E. E. Springer was 

 appointed referee. 



THE FLORISTS* REVIEW 



G. L. GRANT. Editob and Manaokb. 



PCBUSBED <VKBT THUBSDAT BT 



THE FLORISTS' PUBLISHING CO. 



SSO-SeO Caxton BuUdlns. 



808 South Dearborn St., Chicago. 



Teuephonk, Habbison 5429. 



■BOIBTKBKD GABI.X ADDBX88, IXOBTIXW, OHIOAOO 



New York Office: 



tSlO Forty-Ninth St Brooklyn, N. Y. 



TxuBPHOini:. 2632 W. Borough f ark. 

 J. Austin 8haw, Manaosb. 



Snbscrlptlon price. $1.00 a year. To Canada, $2.00 

 To Karope, $2£0. 



Advertising rates quoted apon request. Only 

 ■irictly trade advertising accepted. 



Advertisements must reach us by 5 p. m. Tuesday. 

 to Insure InsertlOD In the Issue of that week. 



Entered as second class matter December 3. 1897. 

 at the post-office at Chicago. 111., under the act of 

 March 8, 1879. 



This paper is a member of the Chlcaco Trad* 

 Press Association. 



SOCIETY OF AMERICAN FL0BIST8. 



Incorporated by Act of Congress, March 4, 1901. 



Officers foi 1912: President, R. Vincent, Jr., 

 White Marsh, Md.; vice-president, August PoeUl- 

 mann, Morton Grove, 111.; secretary, John Young, 

 .54 W. 28th St., New York City; treasurer, W. F. 

 Kastlng. Buffalo, N. Y. 



Annual convention. Coliseum, Chicago, 111., 

 August 20 to 23, 1912. 



RESULTS. 



We give them. You get them. 

 We both have them. 



Mother had a big day May 12. But 

 poor father! May 30 seems to be about 

 the nearest he can come to having a 

 "day." 



Four double-page spreads again in this 

 issue — sixteen of these big, impressive ad- 

 vertisements published since the issue of 

 April 11. 



There are at least a score of American 

 florists, seedsmen and nurserymen on 

 their way to England to attend the big 

 international flower show that opens next 

 week. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The classified plant advertisements in 

 last week's issue of The Review over- 

 flowed the thirteen pages they have been 

 occupying and took up part of the four- 

 teenth page, breaking all records. 



This is the season of quick clearances. 

 The Review urges every advertiser to act 

 promptly in the matter of cutting out 

 items that are sold out. Don't let dead 

 offers stand even one week. To do so 

 only makes extra work in sending money 

 back. 



Now and then one meets a florist who 

 says, "Memorial day don't amount to 

 much in my town." It's the florist's 

 own fault. He ought to advertise. Some 

 florists have advertised and found it 

 didn't pay, but generally they made the 

 mistake of referring to May 30 as the 

 day for decorating soldiers' graves. 

 Don't do that — Memorial day now is the 

 day when EVERYBODY takes flowers to 

 the sleeping places of their LOVED 

 ONES. Put your emphasis on the 

 "everybody" and "loved ones" and in 

 a few years you can wake up sentiment 

 in your town the way it has been awak- 

 ened in the innumcffnble communities 

 that now use more flowers May 30 than 

 any other day in the year. 



SPECIAL NOTICE 



m 



BEMOBIAL DAY, a legal holiday, this 

 year falls on Thursday, the day on 

 which The Review is mailed to sub- 

 scribers. As the postofflce is closed on 

 holidays, it will be necessary to go to 

 press 



ONE DAY EARLIER THAN USUAL 



ill order to reach subscribers at the regu- 

 lar time. 



Advertisers and contributors will please 

 see that matters for the issue of May 30 

 reach The Review office Monday, May 27, 

 as publication day will be Tuesday that 

 week. 



HABTFOBD TEST GARDEN. 



The test garden for hardy roses, at 

 Hartford, Conn., will be planted dur- 

 ing the next few days. A large num- 

 ber of new varieties have already been 

 received for testing, and growers hav- 

 ing novelties for future dissemination 

 should forward them immediately for 

 planting this season. Eive plants of 

 each variety of the bedding type and 

 two each of the climbing type consti- 

 tute an exhibit. 



The American Rose Society will 

 judge the exhibits and a gold and 

 silver medal award is open to undis- 

 seminated varieties. Certificates of 

 merit will also be awarded to new roses 

 of merit which have not been on the 

 market over three years. 



Exhibits should be shipped to De- 

 partment of Parks, G. A. Parker, super- 

 intendent, Hartford, Conn. 



Alex. Cumming, Jr., 

 Head Gardener. 



EVERYBODY PLEASED. 



One of the satisfactory features in 

 the view of the publisher is that ad- 

 vertisers in The Review report satis- 

 factory results regardless of whether 

 they are large advertisers or small ad- 

 vertisers — regardless of whether full 

 pages are used, or the little liners — 

 each gets results in proportion to his 

 expenditure. 



Here is a sample of what the users 

 of classified advertisements report at 

 this season: 



Please cut out all my advertisements, as I 

 am swamped with orders; will have other stock 

 to offer a little later.— Harry White, North 

 Manchester, Ind., May 7. 1912. 



And here is what the user of full 



pages says of the results: 



This one-page ad certainly has brought results, 

 same as before. Business Is fine, especially in 

 the wholesale plant end. — C. H. Frey, Lincoln, 

 Neb., May 4, 1912. 



CHICAGO. 



The Great Central Market. 



Weather conditions again took a hand 

 in the doings of the market last week, 

 and with rain almost all day Saturday, 

 May 11, and unfavorable conditions 

 Mothers' day, the local trade was hard- 

 ly what it should have been, or what it 

 would have been had fortune favored 

 the retailers with a little sunshine. 

 Thursday and Friday preceding Moth- 

 ers' day, however, proved unusually 

 busy and the shipping trade was far 

 above normal. Friday was by all odds 



