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The Weekly Florists' Review. 



May 16, 1912. 



Decoration Day is More Important 



TO THE FLORIST EVERY YEAR 



For several years, each Decoration 

 (lay has been more generally observed 

 by the public than the previous one 

 had been. What finer tribute can the 

 living pay to the memory of their de- 

 parted than to place flowers upon their 

 graves on this day? The last year or 

 two almost everyone has come to see 

 that this is one day of all the year 

 when sentiment conies before business. 

 The general observance of the day has 

 caused an increased demand for flow- 

 ers. One good feature of it is that 

 any kind of flowers may be used, and 

 it is left to the florist to decide what 

 flowers he will push the sale of. The 

 public likes peonies. They are big and » 

 showy and considering their size, even 

 the higher priced ones are cheaper than 

 other flowers. They are the most satis- 



factory flower for the retail florist to 

 handle for many reasons. In the first 

 place, they please your customers; an- 

 other thing, you can make more money 

 on them than you can on anything else. 

 They don't go to sleep and the price 

 don't jump up just because it is a 

 holiday. Of course there are peonies 

 and peonies; good ones and poor ones, 

 and you must use judgment and con- 

 sider well whom you order them from. 

 We will have a big stock of good peo- 

 nies that will please you and your cus- 

 tomers. They will cost you $4.00, 

 $6.00 and $8.00 per hundred. At holi- 

 day times it is especially well to re- 

 member that we are the people who are 

 trying to keep you in business instead 

 of trying to put you out of it. 



WRITE FOR OUR WEEKLY MARKET LETTER 



KYLE & FOERSTER 



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L. D. Phone, Randolph 3619 



162 N. WABASH AVB., CHICAQG 



Quick Sellers 



Plain Crepon Chiffon. Sparicling Dew Drop IMaline. 



(Trade Mark) 



Ombre Crepon Chiffon. Wertheimer Rubber Baclced Ribbon for wrap- 



Jacquard Flowered Chiffon. ping oteiiis. 



These Exclusive creations are unequaled for bridal work. 



We are offering remarkable values in 



Shower Gauze Ribbons. Satin Taffeta Ribbons. Taffeta Ribbons. 



JUST A WORD ABOUT PRICES; 



We never have and never will permit anyone to legitimately undersell us. Florists trading 

 here know they are protected by the reputation of this house. 



Every wanted ribbon for bridal work, decorative purposes or funeral designs is represented in our 

 great line. 



SEND US AN OPEN ORDER FOR RIBBONS AND CHIFFONS. 

 Specify Amount Desired. Satisfaction Guaranteed. 



WERTHEIMER BROS. 



I THE NATIONAL FLORAL. RIBBON HOUSE | 



•567 Broadway (it Prince Street) 



NEW YORK 



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