46 



TThc Weekly Florists^ Review^ 



Mat 16, 1912. 



I 



f*- 



rC 



We are making our usual careful preparations to have 



The Best Supply of Cut Flowers for Your 

 DECORXTION DAY Business 



Peonies 



Caroatioas 



AND PLENTY OF STOCK FOR BOUQUET WORK 



You can depead on us to fill your order, if any one can. Quality considered, 

 and from the present indications, you can expect splendid value for your money. 



DAGGER FERNS, per 1000, $2.00 



■'■-- 'i - • 



N. W. Cor. IZtli 8t Raoe Bta. 



The Leo Niessen Co. 



TiS^SS' PHIIADEIPHIA, PA. 



Mention The Reylaw wben you write- 



PHILADELPHIA. 



The Rising Eastern Market. 



Mothers' day was the feature of the 

 week ending Mav 15. It had both a 

 physical and moral effect, as Samuel S. 

 Pennock expressed it. The former was 

 seen in the heavy, unsatisfied and un- 

 satisfactory demand for white carna- 

 tions; the latter in the stimulus given 

 to the sale of other flowers. The supply 

 of white carnations was surprisingly 

 .large, growers shipping to this market 

 who ordinarily ship elsewhere, but there 

 were nowhere near enough to satisfy 

 the demand. Many, alas, too many, of 

 them went to sleep, proving a total loss. 

 The price of white carnations advanced 

 sharply; $5, $6, $8, $10 and, on a few, 

 even $12 per hundred was realized. 

 Colored carnations sold slowly at from 

 $3 to $4 and occasionally, for fine Mrs. 

 C. W. Ward, $5 per hundred. White 

 r'^ses felt the increased demand, though 

 not at higher prices. 



Good Killarney and Richmond hare 

 been in fair demand throughout the 

 week, but much of this stock is of low 

 grade and sells slowly. Sweet peas 

 have been under the weather. Good 

 peas go well. Snapdragon is in mod- 

 erate demand when nice, but poor snaps 

 are unsalable. There is some demand 

 for cattibyas and for part of the gar- 

 denia crop, but valley is rather dull. 

 Peonies from the south are in good sup- 

 ply, both white and pink. Greenhouse- 

 grown gladioli and irises are quite 

 plentiful, the former in three standard 

 varieties, the latter in purple, laven- 

 der, yellow, white and a mixture. 

 Daisies are good, both yellow and white. 

 Callas are still quite numerous. They 

 sell much better than Easter lilies. 

 Long-stemmed American Beauties are 

 abundant. 



Mothers' Day. 



There has been much dissatisfaction 

 over the conditions prevailing in the 

 white carnation market for the week 

 preceding Sunday, May 12. Buyers who 

 usually buy fifty or 100 white carnations 

 on Friday or Saturday ordered 1,000. 

 To meet this extraordinary demand 

 flowers were held back, often to their 

 ruin. There were nowhere near enough, 



HEADQUARTERS FOR 

 ALL VARIETIES OF 



Seasonable 



Cut Flowers 



The favor of a trial order is 

 solicited. We are in earnest 

 and will spare no effort to 

 please you. 



BERGER BROTHERS 



Wbolesale Florists 



140-148 Nortk 13th Street, 



PHILADELPHIA, PA. 



Mention Tbe Review wben voa wnie 



even at double the high prices of the 

 week before. Extremely high prices 

 are a disadvantage to the business in 

 the long run, but pickling means loss 

 of caste. In plain words, a stale flower 

 is a dishonest flower, which brings dis- 

 credit to us all. The remedy is simple — 

 the demand must be diverted to other 

 flowers. John Jensen, the West Phila- 

 delphia florist, suggests that each of us 

 should wear his mother's favorite 

 flower. This idea put into practice by 

 every florist and urged by them to their 

 customers would end the salting and 

 extremely high prices of the white car- 

 nations on Mothers' day, while pre- 

 serving the sentiment and increasing 

 the profit. 



A Chat With Mr. Habermehl. 



John P. Habermehl found a few mo- 

 ments to chat on business conditions 

 in his beautiful flower shop in the Belle- 



vue Stratford hotel, now shaded from 

 the afternoon sun by the scaffolding 

 required for another 15-story addition 

 to the hotel. Mr. Habermehl spoke of 

 a number of out-of-town weddings that 

 had occurred within a radius of twenty- 

 five miles of the city and of the style 

 of decorations and the flowers required 

 for them. Speaking of the terrible 

 marine tragedy that has been on every- 

 one 's lips for several weeks, Mr. Haber- 

 mehl named a well known Philadelphia 

 financier, saying that he was a man 

 of broad ideas whose loss would be felt 

 by the whole community. Such men, 

 Mr. Habermehl said, were liberal in 

 their dealings with everyone and by 

 their liberality encouraged business. 

 Speaking of the style of made-up pieces, 

 Mr. Habermehl said the day of the 

 short-stemmed flower had passed. A few 

 years ago white carnations were indis- 

 pensable; now they are infrequently 





