60 



The Weekly Florists' Review. 



May 16, 1912. 



Eigfht Pages of Retailers' Cards 



^ This department for the cards of Leading Retail Florists — those florists who have the 

 facilities for filling the orders sent them by other florists — has made possible the recent rapid 

 development of this branch of the business, a branch of the trade now established for all time and 

 so helpful that its volume will keep on increasing for many years. 



Are you sending and receiving your share of these orders? You can send your share (and 

 make 20 per cent profit without effort) if you let your customers know you can perform this service 

 for them. To receive your share— well, The Review's department for Retailers' cards remains the 

 one way of getting prompt action on the order in hand. 



To be represented costs only 70 cents per week on a yearly order. This is for one-inch space. 

 Other spaces in proportion. 



Why not send your order today — now — before you forget it? 



J. A.VALENTINIE. DenTer. Pres. 



Othsr Directors: Ernst Wlsnhoe- 

 b«r. PhlUp Breltmeyer. A. B. Oart- 

 ledffe, W. F. Onde. Oeorge AsmQS, 

 Fr«d H. M0liili«rdt. 



Mataal DlseoBBts 80 per eeat. 

 PmtIsIom tor oarsHtMd aeeosHts 



W.. J. PALMER. Baffalo. Ylce-Pres. 



W. L. ROOK, Kansas Oltj. Trsaa. 



■T| • _j_ ^ V' 1 ,^_- 1^ 1\ 1* Write for partlonlars to 



f lonsts lelegrapn Delivery «™j«™«™i:?-'««' 



(BKTAILKR8' SBCTIOH-l. A. F. ft O. H.) 



Indianapolis. Ind. 



BOSTON, MASS. 



** Pena, The TelBgrmph Florist ** 



Members of Florists* Teieffrapb 



Delivery Association. 



87.48 BROMFIELD STRE»T 



Ynr onlen fir ATLANTIC CITY, N. J.. 



wlU be oaratuUy mied by 



dB06 Pacific Ave. 



Member VIorlsts' Telegraph DellTery. 



The Park Floral Co. 



J. A. VALENTINE. Pips. 

 Member Florists' Telegraph Delivery. 



DENVER, 



COLORADO 



Ernst >viknhokb1^ CO.'* 



No. 2S E. BLM STREET 



Chicago , IL.L.. 



Member Florists' Telegraph Delivery Ass'n. 



VASSAR COLLEGE 



Tke Sakfcrd Fliwer Sktp, Pngkkeeide, N. Y. 



Fort Collins, Colo. 



a.Yja4\tr.yar&peiiB t Wot^^ 



Colorado Springs, Colo. 

 Frank P. Crump ^SS^Z^i 



Members Plorlste' Telegraph EteUvery. 



KALAMAZOO, MICH. 



6. Van Bodiove & Bro., ™F*i<il«."* 



J. J. Habennehl's Sons 



The finest 'floral arraogrements. flowers and plants 

 furnished on teleerraphlc orders. 



Tfce - - 



Bellevne 



Stratford, 



Philadelpliia 



Broad and 



Walnut 



Streets. 



MentloD The Review wfteo you write 

 PBOVIDENCE. ' 



The Market. 



Business held up well last week, 

 though there was no great rush. There 

 has been a general clean-up of about 

 everything and there is a satisfactory 

 report from all sides. Prices range nor- 

 mal, but after Friday there was a stiff- 

 ening of prices on carnations, especially 

 on whites. On Friday the price ad- 

 vanced to 3 and 4 cents and on Satur- 

 day it increased to 6 cents, and that 

 night as high as 10 cents and 12^ 

 cents each was refused at wholesale be- 

 cause of the inadequate supply. 



The cause of this abnormal demand 

 for white carnations was the observ- 

 ance for the first time in this city of 

 Mothers' day. For the first time sev- 

 eral of the more enterprising florists in 

 different parts of the city placed cards 

 in their windows announcing Mothers' 

 day and advertisements were also 

 placed iu the daily papers, with the 

 result that business was considerably 

 stimulated. Heretofore the florists have 

 been so afraid that someone else might 

 reap a little benefit that they have re- 

 frained from any special advertise- 

 ments, with the result that nobody has 

 done any business. The result of the 

 advertising done by the few on this oc- 

 casion has demonstrated that concerted 

 action will do much for the upbuilding 

 of the florists' business in Providence. 



Various Notes. 



The executive committee of the Grey- 

 stone Horticultural Society made the 

 announcement last week that arrange- 

 ments are being made to hold two exhi- 

 bitions this year, one in July and the 

 other in October. The special features 

 of the July show will be the classes for 

 sweet peas and for wild flowers. The 

 September exhibition will include dah- 

 lias, fruit and vegetables. The exact 



Send your Orders for Chica{o 



and Sub. 

 nrbs to 



.CHlCA«2 



All orders carefally flUed 

 under the supervision of . 



GEORGE ASMUS. Mgr. 



Wire. Write, or Phone West 822 



Member FiorUta' Telegraph Delivery 



RICHMOND. VA. 



The Hammond Company, Inc. 



LaadInK Floriata 

 109 EAST BROAD STREET 



J. W. WOLTERS 



627 South Hill Straat 

 LOS ANQELES. CAL. 



High- grade flowers or floral designs delivered 

 anywhere in the west. Satisfaction guaranteed. 

 Usual trade discount. No orders accepted from 

 unlcnown parties unless cash is telegraphed or 

 enclosed with mail orders. 



OxLA/fOMA City, Oki^a 



Members Florists' Telegraph Delivery. 



CARBONEj 848 Boylaton St.. 



BOSTON 



Mcfflbtfriorists'Telefrapb Delivery Associatioa 



Special care taken with telegraph orders for 



DETROIT AND ViaNITY 



L Bcab Floral Co., Mtrt PscIwIsb. Prs*.. 1S3 Bstts St 



Prompt and personal attention given all orders. 



MRS. J. T. HINCHLIFFE 



ITLORIST 

 504-506 Wisconsin St.. BACINE , WIS . 



