Mat 23, 1912. 



The Weekly Florists^ Review^ 



15 



A Good Example of the Most Popular Form of Funeral Piece. 



you want more business. So if you are 

 perfectly satisfied with your present run 

 of trade and don't desire any increase, 



or don't care 



even ir you lose some, 

 why, then you needn't advertise at all. 

 I know of only one case of this kind, 

 but there may be others. 



I have yet to receive any sound argu- 



ment in favor of anything but the year- 

 round campaign. 



Now the bedding season is at hand, 

 and Decoration day is just a few paces 

 ahead, and then follows the commence- 

 ment days and the June weddings, and 

 during the summer season design work 

 justifies a vigorous campaign of force- 



ful publicity. So there is always some- 

 thing to talk about, and in an interest- 

 ing way if you will only think and try. 



To Sum It Up. 



To summarize then : It is agreed that 

 it is just as necessary for the retail 

 florist to regularly and persistently ad- 



