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The Weekly Florists* Review. 



Mat 23. 1912. 



THE FLORISTS' REVIEW 



O. lb OBAirr. BOITOB AND HANAQXB. 



WBUSBSD JtVKBT THXTSSDAT BT 



Thb Florists* publishino Co. 



6SO-5eO Ctaton BnlldlnK* 



BOS South Dearborn St., Chloaso. 



Tklephonk, Habbison 6429. 



■aaiBTKBXD OABUt ABDBXBS, TIX)BVIXW, OHIOAQO 



Nkw Tobk OmcB: 



1310 Forty-Ninth St Brooklyn. K. T. 



TxiiKPHOiiB, 2632 W. Borongh Park. 

 J.Austin Shaw. Managkb. 



Sabacriptlon price, tl.00 a year. To Canada. $2.00 

 To Karope, $2M. 



▲dvertlBlnK rates quoted apon reqneet. Only 

 ■krlctly trade advertisingr accepted. 



AdyertlsementB mtist reach us by 6 p. m. Taeaday. 

 lo Insure Insertion In the issue of that week. 



Entered as second class matter December 3. 1897. 

 kt the poat-office at Ohlcaco, IlL, under the act of 

 March 8. 1879. 



This paper Is a member of the Chicago Tnuu 

 Preaa Association. 



CONTENTS. 



Advertising for Retailers 13 



— The Modern Business Force (Illus.) 13 



The Retail Florist 16 



— The Spray (Illus.) 16 



— Ruscus, The Red 16 



— A Steamer in Flowers (Illus.) 16 



— A Pacific Coast Car (Illus.) 16 



— Gude's Plants (Illus.) 16 



Why Take Chances? 16 



Stocking New Houses 17 



American Gladiolus Society 17 



Seasonable Suggestions 18 



— Begonia Incarnata 18 



— Begonia Glorie de Lorraine 18 



— Marguerites 18 



— Geranium Stock , 18 



— Nerines 18 



— Amaryllises 18 



Artificial Refrigeration 18 



— At the Dale Estate (Illus.) 18 



The Primroses 19 



Water Lilies by an Expert 20 



— Aquatic Plants 20 



Gas in Water Supply 21 



Is Coal Tar Harmful? 21 



Presentation Vase of Beauties (Illus.) 21 



Orchids 22 



— Seasonable Notes 22 



Concrete Construction 22 



— Coping for Concrete Office 22 



— Materials for Concrete 22 



Chrysanthemums 23 



— Mums from Sand to Bench 23 



— Early White Mums 23 



Tells Its Own Story (Illus.) 23 



Boston 23 



Obituary 24 



— C. L. Brunson 24 



— A. T. Linn 24 



— Peter C. Wilson 25 



— William McMurray 25 



— John Pearson 25 



Business and Other Notes 25 



Addresses Wanted 26 



Worthy Wider 26 



Have You a Surplus? 26 



Chicago 26 



St. Louis 32 



Philadelphia 84 



New York 37 



Rochester 42 



Providence 46 



Steamer Sailings 48 



Pacific Coast Department 60 



— Los Angeles 60 



— Tacoma, Wash 62 



— Seattle, Wash 63 



— San Francisco 68 



Illinois Florists 64 



Mr. Ebel's Suggestions 64 



Cincinnati 68 



Seed Trade News 60 



— Conditions in California 60 



— Boston Seedsmen Protest 60 



— Imported Forage-Plant Seed 62 



— The Seed Season to Date 62 



Nursery News 70 



— Convention Program 70 



— Number of Apple Trees 74 



Lansing, Mich 74 



Pittsburgh, Pa 76 



Glen Cove, N. Y 78 



Fire at Banners Elk 78 



Washington, D. C 80 



Indinnaiiolis 82 



Milwaukee 84 



Wichita, Kans 86 



Greenhouse Heating 100 



— Data on Heating 100 



— About Swing Check Valves 100 



— The Fuel Situation 100 



— Radiating Surface of Pipe 100 



Glenwood, Mich 101 



Columbus, 102 



New Orleans 104 



Fort Wayne, Ind 106 



Bowling 108 



— Milwaukee at Chicago 108 



— At New York 108 



— At Chicago 108 



SPECIAL NOTICE 



■^■EMORIAl. DAY. a legal holiday, ttiis 

 IIIJ year falls on Thursday, the day on 

 which The Review is mailed to sub- 

 scribers. As the postoffice is closed on 

 holidays, it will be necessary to go to 

 press 



ONE DAY EARLIER THAN USUAL 



in order to reach subscribers at the regu- 

 lar time. 



Advertisers and contributors will please 

 see that matters for the issue of May 30 

 reach The Review oiflce Monday, May 27, 

 as publication day will be Tuesday that 

 week. 



SOOIETT OF AMFBICAN FLORISTS. 

 Incorporated by Act of Congress, March 4, 1901. 



Officers foi 1912: President, R. Vincent, Jr., 

 White Marsh, Md.; vice-president, August Poehl- 

 mann, Morton Grove, 111.; secretary, John Young, 

 54 W. 28th St., New York City; treasurer, W. F. 

 Kasting, BuflTalo, N. Y. 



Annual convention. Coliseum, Chicago, 111., 

 August 20 to 23, 1912. 



r 



Index to Advertisers 



Page 110 



Eesults bring advertising. 

 The Eeview brings results. 



With Pacific coast growers in a posi- 

 tion to offer healthy bulbs of Harrisii 

 lily grown from seed, an important new 

 industry may .be said to have been opened 

 up. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Eeview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Have you seen any Mothers' day ad- 

 vertisement that did not contain "White 

 flowers for Mother's memory; bright 

 flowers for Mothers living"? Neither 

 have we. The phrase has been used from 

 Portland to Portland, from St. Paul to 

 St. Augustine, and it furnishes still an- 

 other demonstration of how widely The 

 Eeview is read and how generally its sug- 

 gestions are followed, even by its com- 

 petitors. 



The directors of the American Peony 

 Society have decided to hold the annual 

 meeting and exhibition for 1912 at New 

 York State College of Agriculture, 

 Ithaca, N. Y. The exact date will be 

 announced later, the aim being to hit 

 the height of the season at Ithaca, so 

 that the bloom in the trial plots will be 

 at its best. President Farr and Secre- 

 tary Saunders are laying plans for an 

 interesting program. 



ADDRESSES WANTED. 



A firm of attorneys at Toledo, who 

 have been retained by a florist to de- 

 fend him against action on notes given 

 to the Eoyal Co., Iowa City, la., wishes 

 to procure the names of other florists 

 who have had unsatisfactory dealings 

 with the Iowa concern. The point 

 that requires proof is that the "inno- 

 cent third party," to whom the notes 

 were transferred before maturity, was 

 not "innocent." If you have had 

 dealings with the Eoyal Co., write to 

 The Eeview telling the details, satis- 

 factory or unsatisfactory. 



WORTHY WIDEB! 



A subscriber who has had his 

 money's worth in the last year sends 

 $2 to make sure of getting The Ee- 

 view for the next 104 weeks and says 

 "it is worth wider circulation." Why, 

 bless your heart, friend, in the trade 

 practically everybody who reads takes 

 The Eeview and that's all we want; 

 this is exclusively a trade paper. And 

 you may be sure every "new begin- 

 ner" in the trade gets The Eeview the 

 first thing. Circulating The Eeview is 

 the least of our troubles. It circu- 

 lates itself. 



HAVE YOU A SURPLUS? 



The numerous letters received hy 

 The Eeview stopping classified plant 

 advertisements with the statement 

 that the stock has been cleared out 

 show that there is the usual shortage- 

 of spring plants again this year — ^the 

 demand is increasing even faster than 

 the supply. 



Those who have stock they do not 

 need for local trade should offer it at 

 wholesale now, before the season is^ 

 over, when they can get quick clear- 

 ances, as these advertisers did: 



We have no time to figure up how many dol- 

 lars' worth of pansy plants we have sold as the- 

 result of our ad In The Review, for we have beea 

 too busy filling the orders and repeat orders. 

 Anyway, we are satisfied with the Investment ln> 

 space.— Wm. Toole & Sons, Baraboo, Wis., May 

 13, 1912. 



Please stop my advertisement of pelargoniums; 

 all sold; the last shipment went to Mexico City,. 

 Mexico. The Review seems to go everywhere. — 

 Alois Frey, Crown Point. Ind., May 13, 1912. 



Please stop my classified ad of vlncas; rooted 

 cuttings all sold, thanks to The Review.— M. M.. 

 Lathrop, Cortland, N. Y., May 13, 1912. 



CHICAGO. 



The Oreat Central Market. 



Continued cold and unseasonable 

 weather caused a change in the market 

 during the last week and with the close 

 of the week came unusually good prices 

 for stock that was really marketable.^ 

 Although the greater demand was for 

 the best stock, so tight did the market 

 become that May 17 and 18 almost any 

 kind of stock could be disposed of at 

 fair prices and in some cases really ex- 

 cellent stock brought almost holiday 

 returns. 



Eain and cold together combined to 

 hold back the supply and, as the week 

 progressed and still no change in the 

 weather, the crops began to drop off 

 rapidly, it being noticed that the ship- 

 ments were becoming more infrequent, 

 and smaller in quantity. The result was 

 that prices advanced from fiair to good 

 and from good to better until many 

 of the commission men began sending 

 out calls to growers for more stock. 

 Carnations, roses and sweet peas be- 

 came scarce; that is, there were no more- 

 than needed to supply the demand and 

 in some cases a hurry call for any of 

 these took longer than usual to fill, but 

 few orders were turned down. Tho 

 call was greater for colored stock, Kil- 

 larney and Eichmond being favored 

 over White Killarney, but there was no 

 oversupply of white on account of it, 

 everything going at good prices. En- 

 chantress carnations, which had been 

 in oversupply at the fore part of the 

 week, took on renewed life and with 

 the red found much more favor with 

 the contingent of buyers than did the 

 white, although there was some fine 

 stock of the latter and it was moved 



