50 



The Weekly Florists^ Review* 



Max 23, 1912. 



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PACIFIC Coast Department 



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La Grande, Ore. — A. B. Cherry is 

 making preparations for the building of 

 greenhouses, and will grow both flowers 

 and vegetables for the local market. 

 He expects to have his first house ready 

 for the fall business. 



San Diego, Cal.— Walter G. Scott, the 

 Fifth street florist, was one of the 

 judges at the annual rose show given 

 by the San Diego Floral Association, 

 in the Mission Cliff Gardens. One of 

 the notable features of the show was 

 an exhibit by the Panama-California 

 Exposition Co. 



Husum, Wash. — J. C. Snyder is mak- 

 ing preparations for the building of a 

 range of greenhouses at his place, three 

 miles southwest of town. He started 

 three years ago with $70 income for 

 his first sales of greenhouse plants, and 

 this year's sales, it is said, will bring 

 him over $2,000. 



Mountain View, Cal. — This state has 

 developed a second Burbank, possibly, 

 in the person of Richard Diener, of this 

 place, but Mr. Diener, unlike Mr. Bur- 

 bank, has been unfortunate in the se- 

 lection of his press agents. He has to 

 pay for his advertising. Mr. Diener is 

 a German who removed to California 

 because of ill health and took up plant 

 breeding. His work so impressed Wm. 

 Metzner, of San Francisco, that the two 

 entered into partnership. Geraniums 

 and carnations have received Mr. 

 Diener 's chief attention and he has 

 progressed so far that he is offering 

 the trade a new carnation he has named 

 California Giant, for obvious reasons, 

 also seeds of geraniums of his raising. 

 It is said he has a big lot of novelties 

 under test and soon to be offered for 

 dissemination. 



LOS ANGELES, CAL. 



The Market. 



While funeral work and other busi-. 

 ness has kept up fairly well for the 

 season, the abundance of outdoor flow- 

 ers simply floods the market. In addi- 

 tion to this, San Francisco growers 

 have been using this city to dump their 

 surplus stock onto at any old price, so 

 that altogether the wholesalers have 

 had an anxious time getting rid of it. 

 During the last two or three weeks re- 

 tailers have had an opportunity to show 

 the general public that it need not be 

 afraid to enter a flower store, even if 

 there has been no death or wedding in 

 the family. They could buy stock at 

 practically their own price and might 

 easily have turned over a lot of it at 

 prices that would attract customers. In- 

 stead of this, good flowers have been 

 held almost at holiday prices to the 

 customer, while the growers who are 

 wise have been throwing their stock 

 away — those who are unwise have been 

 begging a market from retailers who 

 have not done their share to make 

 business. And these are the people who 

 blame the grower if he unloads his sur- 

 plus stock to the street merchants at 

 prices which they themselves refuse to 

 pay. One prominent grower offered to 

 give a retailer su£Scient choice stock to 

 make a good showing in his window 



and cut the retail price to a fair profit 

 on the ruling market prices, and this 

 offer, made entirely in a spirit to create 

 and stir up new business, was turned 

 down, though there was absolutely no 

 string to it. These are not vaporings, 

 but hard facts. 



The most plentiful flowers now are 

 probably carnations and sweet peas, 

 these being everywhere in evidence in 

 quantities far above the demand. The 

 indoor roses have been selling a little 

 better, but there are still too many of 

 them. A brisk demand for Beauties 

 was caused by the floral parade, several 

 of the prize-winning floats and auto- 

 mobiles being partially decorated with 

 them. Yellow Spanish irises and other 



yellow flowers were also much called 

 for, as well as Shasta daisies. Gladioli 

 are now becoming much more plentiful, 

 the large flowering kinds being in, as 

 well as the Colvillei and similar varie- 

 ties. 



In outdoor roses Frau Karl Druschki 

 has easily led all others; the grand 

 white flowers, of immense size and sub- 

 stance, are everywhere shown and 

 greatly admired by all. The late rains 

 and cool, foggy nights and mornings 

 have helped the flowers considerably. 

 Valley is equal to the demand; so are 

 orchids; in fact, there is no scarcity 

 of any cut flowers. Greens of all kinds 

 continue in good demand, especially the 

 useful and long-lasting huckleberry. 



Outdoor Roses 



We have the best in the market. 



Mexican Ivy— Best and most lasting Green 



Prices f. o. b. Los Angeles or Santa Oruz, Oal. 



All Clinet of 

 Greens tnd Cut Fhraren 



Mexican Ivy . . . .1000, $3.00 

 Brake Ferns . . . .1000, 2.60 

 Asp. Plumosus . . doK. , 8.60 

 Huckleberry, bunch, .60 



Cash frsM uiknowa parties 



Field-erown Roses of the finest quality, long or short 

 stems. In any quantity. Oet in on these— they are good. 



TASSANO BROS., Sit" 



3SS s. Hai strett, Los Angelot, Cal. 



Mention The Review when you write. 



EED 



ANYTHING YOU 



IN CUT FLOWERS 



We also make a specialty of GREENS OF ALL KINDS— Huckleberry-, 

 Brake, Mexican Ivy, Maidenhair, Aaparaffas Plumoana and 

 Sprengeri. Write, phone or telegraph. 



CREUTZ & CO. 



403 W. Eighth St., ""^.S^" Los Angeles, Cal. 



Mention The Rerlew when yoo write. 



FOR JUNE WEDDINGS 



Asparagus Plumosus Strings, Sprays, Huckleberry, White Roses, 

 Sweet Peas, Gladioli and all other seasonable flowers. 



GOOD VALLEY OUR SPECIALTY 



Green Moss, by the bale, $6.00 



He Ne GAGE COey Wholesale Florists and Supplies 

 534 South Broadway LOS ANQELBS, CAL. 



Mention The Review when you write. 



KEEP YOUR ETE ON 



DIETERICH & TURNER 



MONTE BEIiLO. OAI<. 



R.F.D.'e.'^^lngeie THE PROGRESSIVE FIRM 



Mention The Review when you write. 



