May 23, 1912. 



The Weekly Florists' Review. 



51 



OUR FIRST OFFERING 



NOVELTY OF 1912 



THE NEW STRAIN CARNATION 



"California Giant" 



Product of Prosperity (Mother) and Enchantress. 

 Size— 5 to 6 inches in diameter. 

 Color— Glistening white, lemon tint center. 

 Fragrance— Clove-like, deliciously sweet. 

 Growth- Strong and vigorous, an easy giower. 

 Stems— Stiff and wiry, 3 to 4 feet long. 

 Calyx— Papaver shaped. 



Positively no Malmaison blood in this strain. Plants 

 readily produce from 30 to 40 flowers in one season. The 

 flowers should eell readily for at least 25 cents each. 



Carnation California Giant. 



Note its size as compared with the Silver Dollar in above picture. 



"CALIFORNIA GIANT" 



The Hew Kver-Flowerlns Carnation 



First and original offering. Price for 1912 and 1913 

 (while they last): 



$3.00 each, or $30.00 per dozen 



Cash must accompany orders 



RICHARD DKNER & CO. 



Mountain View 



» • • • 



California 



Mention The Review when you write. 



Various Notes. 



Howard & Smith are building an ex- 

 tension of 350 feet to their lath house 

 at Montebello. Those who are inter- 

 ested in the newer varieties of Shasta 

 daisies should call at once and see Fred 

 Howard's beautiful selections and hy- 

 Drids. There are many choice and beau- 

 tiful things among them. Other inter- 

 esting subjects now in flower are superb 

 strains of verbenas, some grand Ger- 

 aera Jameson! hybrids and magnificent 

 stocks. The amaryllises are practically 

 over, but they have been grand this 

 season. 



Frank Lichtenfcerg decorated two 

 automobiles for the parade. One re- 

 ceived a prize; the other broke down. 

 ie is still doing good business and, so 

 'ar, the dull times have not reached 

 lim. Mr. Lichtenberg is up-to-date 

 enough to realize that it pays to give 

 the public a square deal and he is reap- 

 ing the benefit of it. 



E. K. Hunt now has charge of the 

 roof gardens, as well as the retail stand, 

 at the Hamburger department store, 

 both now being directly under the man- 

 agement of the firm. Heretofore the 

 stand has been under other manage- 

 ment. Mr. Hunt, before coming to this 

 country, had considerable experience in 

 Covent Garden, London. 



S. Murata's gladioli are especially 

 good just now. He is in with a fine cut 

 of America. 



The Peach Blossom gladioli now '-.eing 

 handled by the H. N. Gage Co. are extra 

 fine, being grown on the Hollywood 

 grounds and shipped in direct several 

 times daily. The Spencer sweet peas, 

 too, are magnificent here. 



LOS ANGELES FLOWER MARKET 



Ch AS. E. Morton. MffT. 414^ S. Broadway, Loa Ang^elea, Cal. 



EVERYTHING IN 

 CUT FLOWERS 



W* are handliiiK the entire output of eighteen larse srowere. 



FLORISTS' SUPPLIES 



SPECIAL 



Asparagus Plumosus Nanus 



Transplanted strong plants, true to name. 



Seedlings, good, strong stock $ 7.50 per 1000 



Ready for 2>^-inch pots 10.00 per 1000 



Ready for 3-inch pots 12.50 per 1000 



Write, telegraph or telephone your orders. Prompt attention given. 





Mention The Rerlew when yon writp. 



Everyone was pleased to hear that 

 Tom Wright won first prize in the 

 parade for his decorated carriage and 

 tandem team, referred to last week. 

 Funeral business is brisk at the store. 



The Ft eman-Lewis car, which won 



second place in the decorated auto 

 class, was a fine piece of work. 



To spend nearly $500 on a float, to 

 work day and night at it and then 

 have an axle break and spoil the whole 

 thing is surely about as unpleasant an 



.. ^^ ■- K^^^.. ■■ I. .J- ^. 



