May 30, 1912. 



The Weekly Florists' Review* 



THE 



Album 



OF 



Designs 



Sometlimg EVERY RETAILER Needs 



The first copies were shipped 

 April 27, and 



IT MADE AN INSTANTANEOUS HIT 



Have Just rece'ved the Album, and we can't comment too 

 blKhlronit: the nicest and most complete Album on the mar- 

 ket, for we think we have them all.— Ohas. L. Baum, KnoxvlUe, 

 Tenn., May 1, 1912. 



The Album arrived yecterday; congratulations; It Is all you 

 claimed for It, and more.— Soflmelster Floral Co., Cincinnati, 

 April 80, 1912. 



The Album to hand: Just what we wanted: send me bIx 

 more.— F. L. Tornqulst, Benton Harbor, Mich., May 1, 1912. 



Albnm received. It is worth more than lt» price.— J. J. 

 Kelley. Valley Falls, R. I., May 2. 1912. 



This Album was published in 



response to many requests 



from Florists who feel the need for an up-to-date book that can be used in taking orders for 

 Funeral Designs, Wedding Decorations and Bouquets, Commencement Flowers, Table Deco- 

 rations and all cut flower work where it is not practicable to show the customer the finished 

 article as it will be when ready for use. With this Album you can show the finished 

 work, in beautifully printed pictures. 



Not only is the Album new, bright and up-to-date, but everything is in it — all the 

 standard designs and many new and heretofore unpublished pieces. 



96 pages, nearly 300 designs and decorations, beautifully printed on heavy glazed 

 paper, handsomely bound in a cover that will stand wear. 



No restrictions on its sale. 



75c 



PER COPY 

 POSTPAID 



$6.00 PER DOZEN BY EXPRESS 



[You will want to equip your undertaker and other selling agents with this helpful book.] 



FLORISTS' PUBLISHING CO., 



SOS S. Dearborn St. 

 (Caxton BIdg.) 



Publishers of 

 THE FLORISTS' REVIEW 



THE FLORISTS' MANUAL 



THE ALBUM OF DESIGNS 



Chicago, 



Illinois 



i 



ujiu^^.:.L..^ww 



